Facebook Integration Brings Personalized Search Results to Bing
The worlds of SEO and social media were rocked the other day when Bing announced they will incorporate Facebook data into their search results for the most personal social-search integration to hit the web. What does this mean for the user? If you search for something on Bing and are logged into your Facebook account, you will see which pages, products and websites your friends Like and recommend high in the results, regardless of where that page ranks in the general SERP. Back in October 2010, Bing one-upped Google be forming a partnership with Facebook, establishing the importance of social factors on search results. The amount of information shared between Facebook and Bing was limited, but the foundation was set. Then in February of this year, CLICK HERE TO READ MORE...
Yahoo! Launches Search Direct
Yahoo! grabbed the attention of the marketing industry earlier this week when the company announced the debut of Yahoo! Search Direct. Yahoo! Search Direct is similar to Google Instant, where “suggestions” pop up as the user is typing in their search query. Yahoo! announced that “[w]ith Search Direct, Yahoo! content is combined with information from the Web to provide rich answers, not just links, and to give people the option to immediately engage or continue to a traditional search results page.” In order to not look like a copycat program, Search Direct has a few key features that set it apart from Google Instant. First off, before a user even begins to type in their search keywords, Search Direct provides them with CLICK HERE TO READ MORE...
Google’s Update is Why Your Marketing Needs to be Diversified
Google has power. They know it. We know it. Likely, that power won’t change anytime soon and all we’re left to do is try to understand their rules and algorithms as best as we possibly can to engage in tactics that will allow our website to rank well in the search engine’s results pages. Google’s recent algorithm change that targets “content farms”, or content sites that are of low-quality, impacts nearly 12% of queries according to Google. This is a pretty significant number and the results have been seen pretty quickly. This is a change that not only affects searches, but also affects people on a more personal level. Mahalo announced that it would lay off 10% CLICK HERE TO READ MORE...
Google Takes on Content Farms: What Does it Mean for SEO?
There has been a lot of buzz this past week about Google’s “Farmer Update,” which was designed to take on content farms; spammy, low-quality content sites that have been crowding their search results. Google had this to say about their updated algorithm in a post on the official Google Blog on February 24th. “Our goal is simple: to give people the most relevant answers to their queries as quickly as possible…This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis CLICK HERE TO READ MORE...
Google Crawling and Indexing Tips
Once a website owner starts to get to a slightly more advanced stage of search engine optimization they are going to want to view some highly detailed and technical information regarding how their website is crawled. Crawl rate and the ability for search spiders to access certain aspects of a website can play a significant role in search engine optimization and marketing over time. Robot.txt files play a significant role in how website pages often times index, and if positioned improperly can really be disastrous to a CLICK HERE TO READ MORE...
Google’s Advice on Multiple Websites
At some point in time businesses attempt to run multiple websites in the search space, which is either good or bad depending on how you look at things. If you don’t watch yourself on the technical aspects of executing this you could quickly see a penalty lingering on your website, so you must be careful on how you approach it. Google recently wrote a very interesting blog post on the Google Webmaster Blog about how they feel about multiple websites from the same organization. “While you’re free to run as many sites as you want, keep in mind that users prefer to see unique and compelling content. It is a good idea to give each site its own content, personality and function. This is CLICK HERE TO READ MORE...
Get Your Blog Into Google News
Anyone who owns a blog and continues to maintain and write in it on a daily basis is always seeking new ways to deliver consistent amounts of new unique traffic in order to build up their name in an area of business online. Being included in Google News could bring heaping amounts of new steady traffic but there are some steps that need to be taken prior to even trying to be included. Here are some tips that could help you when submitting your blog to Google News: Unique Content Your content on your blog should always be unique and never duplicated. If you are writing about other news related sources online that is fine but you need to be able to include some of your own stories CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
