A Breakdown of the Google Webmaster Guidelines
Have you ever actually stopped and taken a moment to really look through what Google has to say is good and bad when it comes to how you conduct yourself online from a communication and business standpoint? You should always follow the Google Webmaster Guidelines when marketing your business online to ensure the utmost safety of your website. The purpose of this post is to summarize a breakdown of some of the important areas within the Google webmaster guidelines and as they pertain to search engine optimization. “Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this CLICK HERE TO READ MORE...
New Bing Webmaster Tools Are Here
With Bing’s recent step up to compete against everything Google they have also ramped up their webmaster tools to allow serious website owners looking to really make an impact in Bing to carry out their plan. The new Bing’s Webmaster Tools have been long anticipated because they never really competed with the Google webmaster tool set before. Now things have changed. The Bing Webmaster Blog had this to say: “The redesigned Bing Webmaster Tools provide you a simplified, more intuitive experience focused on three key areas: crawl, index and traffic. New features, such as Index Explorer and Submit URLs, provide a more comprehensive view as well as better control over how Bing crawls and indexes your sites. Index Explorer gives you unprecedented access to browse through CLICK HERE TO READ MORE...
Where Will Google be in 5 Years?
This is actually a really cool video from Google recently where a viewer asked Matt Cutts where they see Google in 5 years. With the lighting speed of this industry 5 years from now could look completely different from today and it most likely will. Matt states that he would like to see more of Google be open sourced and really get the community involved on the development. He also sees security becoming a very important topic, even more so than it already is. Hackers are getting quicker and smarter and the security will come down to the server level rather than the website level. Check out the cool video about where Google will be in 5 years: A great emphasis will also be put on having CLICK HERE TO READ MORE...
Bing Search Engine Positioning Ideas
Websites do not typically just rank for the sake of ranking, especially if they are a new website in the search space. The Bing Webmaster blog gives some sound pieces of advice to keep your website running like a well oiled machine and keep you rankings climbing. “Check to see if your site employs a robots.txt file. If so, confirm that the directives block only what you want blocked. If one or more sets of custom directives exist for specific bots, be sure they include all necessary directives from the generic set of directives. Then be sure the file has been validated. Also, check for and review the validity of any REP commands in webpage tags and in HTTP Headers.” Sometimes a website might CLICK HERE TO READ MORE...
Google Created US, So Don’t Complain!
Google is not dumb by any means, but they really can’t complain about the SEO industry because they single handedly have shaped the entire search industry. Unethical practices are going to spring up anywhere there is a chance to make some money and you have to take the good with the bad. Google has made lots of money for themselves but in the process they have spawned and industry with no regulation and no benchmarks leaving things wide open for you know…the bad people. Google Pagerank: If you ask me Google pagerank was one of the biggest culprits to the overall madness of online spam. Many website owners got so wrapped up over the notion of increasing that little number that they lost track of the CLICK HERE TO READ MORE...
Google Caffeine is Alive, Now What?
For the last 8 months (since November of 2009), Google has been spoke about the new search engine algorithm known as "Google Caffeine". For months everyone in the search engine optimization industry and world has had theories of what will change (although Google has given hints in the past) but we all still were holding our breaths to an extent. Well, on June 8, 2010 Google finally announced that the Google Caffeine update is 100% active! After reading the vague post on the official Google blog with this announcement, it seems that none of us will really know the long term impact of the new Google update and what exactly has changed. I suspect, that really it will take many months, CLICK HERE TO READ MORE...
Google Mayday Update Confirmed
It is confirmed by Matt Cutts at Google that around the end of April and beginning of May Google rolled out an change to the search engine algorithm that primarily affected long tail searches. Apparently this is all about improving quality of long tail search and does not have anything to do with the much awaited Google caffeine update. Anyway, please check out the video from Matt Cutts below that discuss the Google Mayday update: On my end I have not seen any major client Google visitor long tail change as a result of the Google Mayday algorithm update, so it may have affected certain sites with not as good quality or lower Google trust factor. Either way, it is nice to hear about a CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
