Hand It To Jerry (Or Place His Head On A Platter)
(Source) Yahoo's investors have 8.8 billion reasons to stick it out with the company for a couple more years, as CEO Jerry Yang projected that as the company's 2010 revenue figure. You've got to hand it to Jerry Yang. When the going gets tough, he gets going and crunching the numbers and this time he's saying Yahoo! will profit. Big time! I wouldn't be surprised if he was right. Display advertising is big and seems to be getting bigger just like Search Engine Optimization. Unlike pay-per-click advertising, display advertising isn't so much based on keywords as it is based on big flashy images. And most people don't click display ads. But who cares about that? If the company makes money selling them then that's all CLICK HERE TO READ MORE...
SEO Videos: Google Maps and Local Search Engine Optimization Tip
Here Nick Stamoulis goes through the steps for adding your business into Google Local (Google Maps) and these tips to better your local search engine optimization efforts. Do not forget to subscribe to our Brick Marketing SEO YouTube Channel and check back each week for new tips and information. CLICK HERE TO READ MORE...
MSN Goes Local
It never dawned me until I read this, but Microsoft's interest in Yahoo! could be local. As far as local yellow page providers go, Yellowpages.com doesn't provide any more advantage to Microsoft than Superpages does. Greg Sterling is right about that. But take a look at his update: Update: Now that Ingenio is part of YellowPages.com, which I wasn’t thinking about in writing the above, there may be another angle here. Ingenio actually could benefit MSN, but based on Sterling's second update, it may be that MSN isn't the one pulling the strings in this deal. Nevertheless, an acquisition of Yahoo! would give MSN much greater leverage in the local advertising market. There is no one doing local business advertising better than Yahoo! Not even CLICK HERE TO READ MORE...
Is Yahoo!s Destiny ‘Inevitable’?
Rupert Murdoch isn't interested in Yahoo! To Screenwerk, that means Yahoo! is destined to become a part of Microsoft: This probably means that they couldn’t make the numbers work. And it also means AOL is really all that’s left for Yahoo! — and that’s doubtful for several reasons. A Microsoft acquisition now has the feeling of inevitability. While I would say that this certainly makes the Microsoft acquisition of Yahoo! more likely, I don't think it's inevitable. It really depends on how much Yahoo! execs decide to dig in their heels. If Yahoo! is in massive debt then that would make the Microsoft deal a lot more attractive to the shareholders. On the other hand, if the shareholders see profit potential that others are overlooking CLICK HERE TO READ MORE...
Webmasters Should Expand Their Advertising Scope
I agree with Roderick Ioerger on Gabriel Goldenberg. What Goldbenberg really means is that webmasters need to develop an independence from search engines, but I really don't know how that's possible. Search engines and Search Engine Optimization is the primary source of traffic for almost every webmaster. If you replace Google with Facebook, StumbleUpon, or any other site then you're faced with the same problem: A simple change in policy could seriously hurt your web site traffic. I think, personally, that past search engine behavior can be a good predictor of future search engine behavior and if you study the former then you can place your bets on the most likely direction of the latter, which is what webmasters should be CLICK HERE TO READ MORE...
Yahoo! Local & Maps Gets A Much-Needed Update
Yahoo! Maps has updated its functionality. According to the Yahoo! Maps Blog, some of the new features include: New Neighborhood Data at lower zoom levels with: 300 cities with new neighborhood data added throughout North America, from Palo Alto, to Chicago, to Toronto, etc. 12,000 new neighborhoods added, from “Lower East Side” (New York, Milwaukee, Bridgeport) to “Lower Collegetown” (Ithaca) Expanded Worldwide Coverage with much improved coverage, especially throughout Eastern Europe New POI information - highlighting Schools, Rest areas, Ski Resorts, etc. Additional shaded relief levels worldwide City label density increased for better usability Style improvements such as Hybrid Road and Label colors adjusted for better legibility Lighter map tiles – with an average of 30-60% reduction in size These are definite improvements. I really like the highlighted POI information. That means if CLICK HERE TO READ MORE...
Is A Custom Search Engine Worth Your Time?
Do you have your own customized search engine? Should you? A customized search engine can do three things for your website: It can allow your site visitors to find what they are looking for on your website more easily It can be used as a marketing tool since you can opt to have your custom search engine be listed in the public search engines index It can assist your site visitors in finding the information they are looking elsewhere if your website doesn't have they are looking for A custom search engine can benefit your site visitors in a number of ways. If you have a large website, or if you have several websites with similar themes, then you can help your site visitors find what they are looking for CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
