Rand’s Search Future Theories And Vertical Search Engine Optimization
Rand Fishkin's blog post about the biggest threats facing Google is a very interesting read. I'd just like to say that the one I find most intriguing and think is the biggest real threat is #3. Rand theorizes that vertical search will become more popular and that startups in the search field have a better chance of out-competing Google on a single vertical niche than they do on search in general. Only, it isn't so much of a theory as a fact. As the web becomes increasingly large and complex, it's very possible that web surfing and web searching habits will evolve. Brands like Expedia, Zillow and iMedix are all competing in the arenas of vertical search, hoping that when web users think travel, real CLICK HERE TO READ MORE...
Microsoft-Yahoo: Did You Hear The Bubble Pop?
Well, it happened. Yahoo told Microsoft to buck up and get real. I knew they would. But the week has been interesting. You could call this week "The Underdog High Hopes Week" as just about every Google hater in the world came out of the woodwork to encourage Yahoo to accept Microsoft's feeble takeover bid. Conventional thinking on the matter has been this: Yahoo isn't fulfilling the needs of the search community very well and Google is big and powerful and strong, therefore, Yahoo needs someone to come and save them, like a damsel in distress, and make the world a better place for plutocracy. WebProNews wrote at least 15 articles on the subject in the space of two days. Some of the titles were just CLICK HERE TO READ MORE...
Matt Cutts Explains Google Images, How Search Engines Work
I like Matt Cutts. Sometimes. Recently, he addressed an issue regarding Google Images and took the opportunity to explain, once again, how search engines work. I have a few thoughts of my own. Recently I was on an email thread and the images team wanted to address a misconception. Google Images doesn’t have a dedicated blog right now, so I offered some space on my blog if someone wanted to do a guest post. Perhaps Google Images needs its own blog now. Every now and then a story surfaces that Google has ‘censored’ images or web pages and removed them from our site without saying a word to anyone. I just want to say that I don't work for Google and Google doesn't give me CLICK HERE TO READ MORE...
WebProNews, Is It Really The Only News There Is?
Warning: This is not an Search Engine Optimization blog post. It IS a WTF? Admittedly, when news first broke of Microsoft's offer to buy Yahoo!, it was interesting news. I wrote a blog post about it. I ate it up. I giggled. I snorted. I jumped for joy. I spat on the ground and clinched my fist. I raged. I ranted. I smiled. I chanted. And now I'm feeling like Dr Seuss. But I gather you get the point. Now, here is it, days later and WebProNews is still writing stories about it. Damn near every story, it seems. Just look at the silly headlines: Assessing The Microsoft/Yahoo Aftershock The Microsoft-Yahoo Deal And Photos What Makes A Yahoo Acquisition Interesting For Microsoft What Is Microsoft Really Acquiring With Yahoo? Microsoft's Earnings, Enough CLICK HERE TO READ MORE...
Two Suggestions For Improving Google Universal
On Jan. 30, 2008, Danny Sullivan posted a rather long blog post explaining Universal Search. He's got some great insights there and I won't tackle everything. But I have a few things to say about Google Universal Search in general (not Danny Sullivan): First off, I think Google Universal Search is on the right track, but there do need to be some improvements. No. 1 on the list is Image Search. I have no idea how Google indexes its photos. I've seen some problems with it such as when I search for certain items and the search index pulls up images that exist on a page where a certain keyword that I've search for appears. The image isn't related to the keyword; it just CLICK HERE TO READ MORE...
Can Microsoft Improve Yahoo?
(Source) The world's top software company could boost its online presence dramatically if Yahoo accepts a $44.6 billion bid to be purchased. I'm a stern believer in competition. I believe it improves the overall performance of the competitors and gives greater choices to consumers. But in the case of Yahoo!, it hasn't been much of a competitor lately. Microsoft believes it can change that. I find this interesting. There have been rumors of a Microsoft takeover of Yahoo! for a while now. Microsoft, however, has problems with its own search engine, Live. Why do you think it's in third place? But taking over Yahoo! would put Microsoft in first place and give the company a greater share of the search market altogether. Plus, Microsoft's foray into CLICK HERE TO READ MORE...
Google Maps’ New Search Feature
Google Maps now has a new search feature. When you land on the Google Maps page you'll see the usual set up, but if you look to the right of the search button there's a link. It says "Show search options" and a drop down box appears. Click on it and it says "Hide search options." In the drop down box you'll see four options: Everything Location Businesses User-Generated Content These are interesting choices. A search for York County, Pa. (history buffs will know this is where the U.S. Constitution was signed) under "Everything" will bring up several choices as wide and varied as you can imagine: harley davidson giant memorial hospital york hospital yorktowne hotel bae sheetz marcello's wellspan manor care These choices appear as links. Click a link and you're taken to a page that shows all the locations CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
