Preventing Search Engines From Crawling Your Web Pages
Matt Cutts has a good video today on Google Webmaster Central explaining how to prevent certain pages on your website from being crawled by the search engines. You really need to be familiar with four methods of preventing the spiders from crawling your pages: htaccess noindex nofollow robots.txt password protect Your htaccess file is a ticket to solving a lot of your search engine problems. Not all of them, but some of them. It's a file on your server that gives instructions to browsers and search engine spiders, telling them how to read your web pages. One common usage of this file is to use it to redirect old web pages to new web pages. Frequently, webmasters will update their information and when doing so will change the URL CLICK HERE TO READ MORE...
Wikia Search: Is It Unique Enough To Compete?
This morning I talked about the new Wikia Search search engine. What I didn't discuss is the real benefit of being included in a search engine's database. If Wikia is to be successful then it must meet the minimum benefit requirements for search engines and that means providing webmasters as well as searchers with benefits - not just searchers only. Google does this well and that's why it's the No. 1 search engine. Google first gained a reputation by beating all the other search engines in providing relevant results for search queries. But it also grew in stature by providing webmasters with useful tools and benefits as well. Some of those benefits include: Link-Building Based Algorithm Webmaster Tools Vertical Search Categories Advertising Products Ancillary Products like Blogspot.com, Pikasa, YouTube, CLICK HERE TO READ MORE...
News Community Founder Challenges Google
Rich Skrenta did so well with news portal Topix that he thinks he can topple Google from king of the search engine mountain. Now you can laugh. Here's a news flash for all you netpreneurs: Just because you were successful at building X doesn't mean you'll be successful at Y. Look at Microsoft. Off line - second only to God. Online, not even close. Third place in the search engine wars and not even gaining ground. I wish Skrenta luck. I sympathize with those who think Google has too much clout. But haven't they earned it? They gave searchers and advertisers what they wanted. That's what markets do. Have they provided a perfect search service? No. Not by a long shot. But they've CLICK HERE TO READ MORE...
November Search Data, Bad News for Search Engines that Are Not Google
Google picked up another 2.2% of the search market over November, largely at the expense of Yahoo, which dropped 0.9% to only 17.7%. From Web Pro News: This gives Google 57.7 percent of the search pie. Google's nearest competitor, Yahoo, has just 17.9 percent, and actually dropped 0.9 percent from its October standing. Things were similarly gloomy for MSN and Ask, which lost 1.8 percent and 0.2 percent of market share, respectively, and landed at 12.0 percent and 2.7 percent. We are seeing the market increasingly centered on Google and I, for one, do not think that this is a good thing. The bigger Google gets, the less they will have to compete to stay at the top. Variety is the spice of CLICK HERE TO READ MORE...
Yahoo! Off Course with Internet Marketing?
An interesting article appeared in Web Pro News recently concerning the top three search engines. Aaron Wall posits that the biggest difference between Google and Yahoo is with their marketing techniques. Google has marketed very effectively. Yahoo! on the other hand seems to have missed something. A few interesting points were made in the article concerning Yahoo!'s lack of marketing prowess: Overture Keyword Selector - their public facing keyword tool is unreliable and does not even promote their own brand or their own network on it. Want to sign in to Yahoo search marketing? Go to sem.smallbusiness.yahoo.com. Yup...2/3 of the companies revenues come through a subdomain of a subdomain. Yahoo powers millions of domain landing pageviews every day, and are afraid to put CLICK HERE TO READ MORE...
Ask.com Aims High With Private Search Engine
You have to admit that Google is a little information hungry. Some might even say Google is too information hungry, that is why a new search engine from Ask.com looks like it has some real potential. Ask is a big search engine. It might be ranking a distant fourth in the search engine lineup, but fourth is still an enormous amount of search engine traffic. AskEraser will instantly erase any record of your searches from the company's servers. Their normal data retention policy calls for eighteen months of retention. The following passage is from Web Pro News: Search activity data includes information about the pages you visit on Ask.com, including the terms you search for, the links you click, your IP address, and any CLICK HERE TO READ MORE...
Google Makes Picasa Web Albums Searchable
I didn't realize it, but I guess Picasa wasn't indexed by the search engine that owns it. Now it will be. I highly recommend you uploading your photos to Flickr and Picasa. The former is owned by Yahoo! and Picasa is owned by Google. That means your photos stand a much better chance of being indexed by at least one search engine if you create accounts and upload photos at both photo sharing sites. Of course, Flickr is the more popular of the two and photos uploaded at Flickr have always done well in the search engines. I expect that photos uploaded to Picasa will start doing well as well. I also expect that Google's algorithms will favor Picasa over Flickr. Because of Google Universal, still CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
