Will Google Universal Solve Any Problems?
Running approximately 100 million search queries it recorded between January and March 2007, Enquisite noted that in the US, Google Images referred only 4.19% of aggregate site traffic. Google Local referred 1.8% and Google News only sent .39% of site visitors, slightly ahead of Google’s Canadian portal, Google.ca which sent .32%. So what does all this mean for SEO. Not much really. SEO will still be the same whether Google channels search queries through Universal or a vertical search portal. But this is good information to have. The interesting thing is that local search queries will still be sent through the same query portal as all other searches. If you search for "dog food" will you get the latest news stories on the subject mixed CLICK HERE TO READ MORE...
Multimedia Search – What’s The Big Deal?
Google also knows how to work the media. "Google learned that if they do an entire day devoted to search they're going to get good press. Yahoo, Microsoft and Ask don't do that," he said. "Google played the PR side of things very, very well with this." No matter what you do online, good PR is essential. In fact, in this regard, doing business online and offline are the same. Good PR will go a long way. Learn how to do public relations online and you can make a big splash. So what's the issue all about? Google grabbed the Web search headlines on Wednesday with splashy news that it was revamping its main page and blending results for all kinds of media indexed into one place CLICK HERE TO READ MORE...
Search Engine History And The Future Of Search
In seven years, Internet search has gone from relying on information from more than 26 search engines to information provided mostly by two. What happened? Search Engine Acquisitions Well, or one thing, acquisitions. Some of the most famous acquisitions happened suddenly and rather unexpectedly. The most important one of all may have been Yahoo acquiring Inktomi. That acquisition resulted in the Web's most popular directory actually becoming a search engine. It allowed Yahoo to enter the competitive race for top search engine status. Unfortunately for them, they lost. Search Engine Algorithms Other acquisitions were almost as important, but another factor that influenced the way the playing field has winnowed down is the relevance of each search engine's algorithms. Some of them just couldn't keep up with Google. Once inbound CLICK HERE TO READ MORE...
Aftervote Review: A Search Engine With A Social Twist
Aftervote isn't so new. It used to be Younanimous.com. They changed their name, and I like the new name, quite frankly. So what makes Aftervote so special? Several things actually. First of all, its meta search features make it helpful. Aftervote takes results from Google, Yahoo, and MSN. They even provide you with each result's ranking at each of those search engines. While not 100% accurate, it's as close as one could expect for such a service that doesn't update in real time. I wish they would add results from Ask as well since it has moved into fourth place, knocking AOL down to fifth. But since AOL is an aggregator and Ask is not it wouldn't make sense to include AOL, but I believe Ask CLICK HERE TO READ MORE...
Ask.com Plans Entry Into PPC Market
Ask.com has announced it is entering the PPC market with contextual ads. The first ads will go online in late May. The ads will appear at first only on IAC-owned websites - Match.com, Ticketmaster, Evite, and Citysearch, as well as the countless other less popular IAC sites. Unlike AdSense, Ask.com promises more flexibility for publishers. The fourth largest search engine plans to allow publishers the ability to tweak ads in order to optimize ad relevance and page yield. Advertisers will be able to post separate bids for contextual ads and block sites from displaying their ads. IAC is hoping its program will be more flexible that Google AdSense. It remains to be seen how Ask.com's PPC advertising will affect the marketplace but judging by how CLICK HERE TO READ MORE...
MSN Live Search May Have A Handle On Search, But It’s Grip On Data Mining Is Slipping
MSN has recently cut off its linkdomain feature causing a big stir among users of Marketleap and other link popularity tools. Don't worry. Your link popularity isn't falling. You just can't measure it. The problem is MSN is having data mining problems. That is, some unruly people are using the linkdomain function to mine data about web domains from MSNs database. Which makes me wonder, Just what is all of that money Microsoft is making going to? I mean, Bill Gates didn't get to be the richest man in the world by falling behind the competition. It could, however, be a clue why MSN is the third most popular search engine and not the first. Sidebar: If the gods can't control evil then what chance do CLICK HERE TO READ MORE...
Will Google’s DoubleClick Purchase Kill PPC?
Google's recent acquisition of DoubleClick has some serious implications for the future of online advertising. The question remains, How will Google use DoubleClick to enhance or render obsolete its current advertising models? Pay-per-click has been the biggest thing for about five years now. Most SEOs agree that video will overtake PPC as the advertising medium of choice in the near future. DoubleClick being one of the biggest providers of video advertising online could do one of two things for Pay-per-click: Take it to the next level Render it unnecessary One scenario is pay-per-click video. Instead of those pay-per-click text ads you see on the right side of the SERP, what if those were replaced by video ads? Not saying it will happen, but it could. Or, at the CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
