Bing Gets Serious About Link Building
I think one of the best things I have ever heard a webmaster blog from a major search engine say is to build your website like a brand. Bing’s exact words state: “Develop your site as a business brand and be consistent about that branding in your content” To many people out there get all antsy to have their internet marketing look like a recipe. If it looks like a recipe it is a recipe for disaster. Bing’s official webmaster blog states that it is very important and vital to treat your website like a brand. How would a brand build its image? If you take that step you will build your business the right way rather than just go after rankings. Rankings are important CLICK HERE TO READ MORE...
Google Predictions Video by Matt Cutts
Matt Cutts, the voice of Google search makes some interesting predictions for 2010 about websites in general along with Google search and what we can all expect to see during this year. One of Matt’s biggest concerns will be website safety and security. Matt Cutts expects to see much more hacking type activities occurring in 2010 and recommends that everybody has the most up to date security features on their websites so that nobody gets their fingers on your websites and do any harmful activities that could affect your livelihood. 2009 saw an uptick in websites getting hacked from a variety of new and strange sources and he expect this trend to increase for 2010. Don’t wait to secure your website when you get hit CLICK HERE TO READ MORE...
The State of Google’s Index
I just found this excellent video by Google's Matt Cutts that has great and useful information about the state of Google's search index. The video is about 25 minutes long, but take a break and give it a watch CLICK HERE TO READ MORE...
Is Google Quietly Tweaking Local Search
There is an interesting article on Web Pro News that discusses a significant change to local search when it comes to SEO and web design. Put simply, SEO and web design businesses are no longer appearing in local searches, at least, not for simple searches. I wrote about this last week as well, please read the post at the following link: http://www.searchengineoptimizationjournal.com/2010/01/03/local-search-intent/ A search for "SEO Boston" is not likely to return any local search results. Add the word "in" - "SEO in Boston", and the local search results appear. While it is tough on web designers and SEO businesses, is there more to this than meets the eye? SEO consultants (and web designers) are easy targets when it comes to tweaking anything to do CLICK HERE TO READ MORE...
Are You Ready For Some Caffeine?
Matt Cutts announced in early November that Google Caffeine would be available in one data center after the holidays. In other words, the new joy ride in search will begin in January 2010. But what exactly is Google Caffeine and how could it possible impact search engine optimziation? In August, when Google first introduced its beta-tested new search infrastructure, they announced that Google Caffeine would "let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions." Then Google began accepting test drives and feedback, but the site for that process has been taken down and replaced with a thank you message. So are you ready? I suspect that by the end of January (this month) - maybe even by CLICK HERE TO READ MORE...
Will You Use the Google URL Shortener Goo.gl?
I'm not quite sure what to make of this, but Google has launched its own URL shortener service called Goo.gl. Obviously, there are some pros and cons to this type of service. One drawback that I see is that the service is only available through the Google Toolbar and Feedburner. I can't shorten an URL directly like I can with other services like Tinyurl and Bit.ly. Secondly, Bit.ly offers tracking of your short URLs; Goo.gl does not (that I see). It would be fantastic if Goo.gl was integrated into Google Analytics and provided nice robust tracking for links shortened and used on social site such as Twitter and Facebook. Also, it would be great if these types of shortened links generated by Goo.gl CLICK HERE TO READ MORE...
Google and Yelp Could Change Local Search
It looks like Google is about to acquire Yelp. No surprise, really. Is there a vertical Google hasn't made a purchase in? Two things happen when Google makes an acquisition in a vertical. A competitor comes along and outdoes them or Google develops the vertical into a profitable enterprise for itself. Notice I didn't say Google improves the vertical. Well, Yelp pretty much owns the local business review vertical. There are very few companies even competing over that space. So if Google does acquire Yelp it will be one more vertical the search giant owns by virtue of its bigness. That's not saying that local business reviews and local search will necessarily improve. But it will change. All the major search engines already have local business centers, CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
