Why Googlers Google More Than (And Are Outnumbered By) Yahooligans
There's a great discussion going on regarding the supremacy of Google vs. the superiority of Yahoo on one of my previous posts. I encourage you to join the conversation. There seems to be some confusion as to which search engine gets the most traffic. Everyone likes to quote statistics that say Google gets the lion's share of the search marketing. This is true. Depending on who you believe, the numbers range from 46% of the search marketing to over 60%. Yahoo hovers around the 20% range. But don't confuse this with traffic. The two are not the same. It is widely recognized in the SEO community that Googlers tend to make more searches per day. There is no doubt that people in the SEO industry and CLICK HERE TO READ MORE...
A Cyberspace Cornucopia Of Random Search and Social Knowledge
After reading my feeds today I've come away with more insight in the race for search dominance (as if Google hasn't already topped every hen in cyberspace). Here's what I've learned today: MSN: Launching Live 2.0, which should move it up to nine legs behind Google instead of the current ten. Yahoo!: Inking a deal with Viacom because Viacom has pretty much pissed off Google to the degree that the stud of search won't give the TV free content whore any more lovin'. Google: Killing us softly with its own PowerPoint-solution, which will allow devote fans of the search king to drop MicroSoft altogether and just do it all online. Yellowbook: Moves into video marketing. The Village People: Everyone wants a piece of Google's assets, even this bad act CLICK HERE TO READ MORE...
Looks Like Yahoo Is On The Move Again
The search engine game has turned into who can acquire the most assets. Welcome to the corporate Internet. Yahoo! recently announced plans to buy BlueLithium for $300 million. (Source) Yahoo on Tuesday said it agreed to acquire ad network BlueLithium for about $300 million in cash, a move that will help the Internet giant sell advertising across a greater number of web sites. The acquisition was expected to help boost Yahoo’s effort to develop a third-party advertising network, helping the Internet company better compete with rivals such as Google and Microsoft. Do I agree that this acquisition will help Yahoo! be more competitive? Yes. Will it help consumers? Time will tell. Of course, there are three parties at play in such moves (not counting the company being CLICK HERE TO READ MORE...
What is TrustRank?
Well, fewer and fewer people these days believe that page rank is very important. There are websites with low page rank but front page results in google and pages with high page rank that are not in the top 100 for their key phrases in google. But it does remain a hot topic while TrustRank seems to be more secretive. The following is according to Wikipedia; TrustRank is a link analysis technique for semi-automatically separating useful webpages from spam. (Gyöngyi et al. 2004) Many Web spam pages are created only with the intention of misleading search engines. These pages, chiefly created for commercial reasons, use various techniques to achieve higher-than-deserved rankings on the search engines' result pages. While human experts can easily identify spam, it is too CLICK HERE TO READ MORE...
PR Update? The SEO Community Is Expecting
SEOs all over the Internet are jittery with anticipation. Everyone is expecting a PageRank update soon. Why? (Source) As of August 21st, there has not been a PR update for 1049 days. Historically, Google doesn't go this long without updating its PR visibility. What I mean by that is the updates are continuous. You can read Matt Cutts' post on that topic here. What gets the SEO community excited is when Google decides to make its updates public - which is not continuous. To make the data public requires an export from Google's crawler technologies into its reporting infrastructure. When this happens we usually see rises and falls in PR among our websites so that's what everyone is waiting for. We're looking to see CLICK HERE TO READ MORE...
Yahoo Local’s Got The Look
Yahoo Local has updated its look. I like it. One thing Yahoo has always done well is support small businesses. What once was a very popular directory has transformed itself into one of the biggest and most popular portals online. Google may have search wrapped up, but Yahoo is leading in services. That's why it is the most trafficked website online. I believe Yahoo will only get better. Now that Terry Semel is gone and co-founder Jerry Yang is back on top I believe Yahoo will get back to the root of what made it successful in the first place: Good old-fashioned service. If you are a casual Internet user who makes a few searches here and there, but that isn't your life, then Yahoo may CLICK HERE TO READ MORE...
Ask.com Looks Pretty, But It Advertises To The Wrong Market
I'll talk more about what search engines do well and what they need improvement on overall later on. Right now I'd like to focus on Ask.com. Ask has done a good job of simplifying itself. They seem to know what search is all about while everyone else is just guessing. I'm glad Ask.com dropped Jeeves. He was old, worn out, and never really provided good feedback anyway. The newfound "let's follow Google to a simpler search page look" has also seemed to work for Ask. And I like what they've done with their SERPs. They're attractive, aesthetic, organized well, provide useful features, and look nice. What I can't speak to just yet, because I don't use Ask enough to be able to give an honest appraisal CLICK HERE TO READ MORE...
Search Engine Performance: Is OK Good Enough?
(Source) I think that many major companies, including the search engines, have fallen victim to this issue. But because consumers think that the engines are doing a good job (heck, a better job than HOSPITALS!), there’s no demand for the engines to provide more relevant results. Do SEMs think the engines could do a better job? I think most do. But it doesn’t matter what we think — it matters what the consumers — the users — think and how they react to the engines. Until then, OK will likely be good enough. This is something I haven't considered before. If the average searcher thinks search engines are doing a good enough job then we may never get better results from the search engines. But CLICK HERE TO READ MORE...
Google’s Recent Algorithm Update May Be Just A Stepping Stone
A recent change in Google algorithms has the blogosphere in an uproar. I sometimes wonder just what Google is up to when they make their changes. I'm reasonably sure they do so many times just to remind us all of who in charge. You know, kind of like a God complex thing. The change took place about ten days ago and now we're starting to see the results from it. It's not pretty. In fact, it kind of looks like the girl at the bar after your tenth drink. She's pretty now, but .... The algorithm change revolves around three criteria: Domain Age Backlinks PageRank Domain Age - The Double-Edge Sword Google has emphasized the age of domains for awhile now. The new update in its algorithm does so even more. CLICK HERE TO READ MORE...
Google Universal Might Change SEO, But Not Much
It seems that everyone is talking about Universal Search now. How will it change SEO? What will I as a webmaster have to do differently? Yada yada yada Same ol' same ol' ... Well, let me ease a few of your worries. Google's Universal Search, if it catches on, won't change SEO too much. It will change it really from one perspective and it's not really a change. And, by the way, I expect the other major search engines (I don't need to name drop do I?) will follow. But keep in mind that Google is just testing its Universal Search. It remains to be seen that searchers will like it and want to keep it. A really interesting scenario would be if Google ditches it based CLICK HERE TO READ MORE...
Search Future, So Bright I’m Wearing Shades
Even with Microsoft and Yahoo combining their share of the search market, Google has them beat by 20%. According to a recent study by ZDNET, Microsoft is losing ground while Yahoo and Google are gaining ground. AOL and Ask.com are competing for fourth place. The search engine landscape looks a lot like the technology business landscape in the 1980s and 1990s. IBM started out in the lead, the Microsoft issued a challenge. Dell and Apple went head to head for third place. In the shakeout, each fell into its own market niche and rode the tsunami to the future. Everyone now knows that Bill Gates and Microsoft dominates the technology sector. Is Google the next Microsoft? Some people are saying so. But why? To gain some CLICK HERE TO READ MORE...
Search Engine History And The Future Of Search
In seven years, Internet search has gone from relying on information from more than 26 search engines to information provided mostly by two. What happened? Search Engine Acquisitions Well, or one thing, acquisitions. Some of the most famous acquisitions happened suddenly and rather unexpectedly. The most important one of all may have been Yahoo acquiring Inktomi. That acquisition resulted in the Web's most popular directory actually becoming a search engine. It allowed Yahoo to enter the competitive race for top search engine status. Unfortunately for them, they lost. Search Engine Algorithms Other acquisitions were almost as important, but another factor that influenced the way the playing field has winnowed down is the relevance of each search engine's algorithms. Some of them just couldn't keep up with Google. Once inbound CLICK HERE TO READ MORE...
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