How Can PPC Help Your SEO?
For small to mid-sized businesses that don’t have $10k to drop on PPC every month, there is still some search marketing value to be had from launching a PPC campaign, even if you can only spend a minimal amount. In my experience, organic SEO produces much more long-term results than PPC, but certain elements of PPC can actually enhance your SEO. Keyword Research The nice thing about launching a PPC campaign is that you can get a lot of useful data very quickly that can then be applied to your SEO campaigns, including keyword research. Site owners can test the effectiveness of certain keywords with a PPC campaign and then slowly incorporate those new keywords into their SEO. Instead of waiting 3-6 months to find out if CLICK HERE TO READ MORE...
Are Your AdSense Ads Really Worth It?
At PubCon Las Vegas back in early November, Google’s Matt Cutts warned “If you have ads obscuring your content, you might want to think about it…Do they [visitors to your site] see content or something else that’s distracting or annoying?” Many in the SEO industry had already assumed that ad heavy sites were being targeted by Panda, but this confirmed their suspicions. After Cutts’ announcement, many SEO and PPC professionals commented that this advice was a stark contrast to Google AdSense’s advice of “ads located above the fold tend to perform better than those below the fold.” So what is a lowly site owner to do? In my opinion, if Google says that sites with too many ads above the fold are likely CLICK HERE TO READ MORE...
Improve Your AdWords Account with the New AdWords Performance Grader
AdWords can be overwhelming to marketers and small business owners. It's often hard for newcomers to understand their performance. Even the PPC connoisseurs needs to take time now and again to step out of the trenches to analyze where they stand on the AdWords battlefront. This month, we've created the AdWords Grader in response to this very need. If you're looking to improve your PPC performance (and let's face it, who isn't?), consider taking advantage this newly released tool from WordStream. The AdWords Performance Grader grades your AdWords account performance by analyzing several key performance indicators such as Quality Score, Account Activity, Click-Through Rate, and Impression Share. It then compares your results against those of other AdWords advertisers with CLICK HERE TO READ MORE...
Tips for Determining Your SEM Budget
When the economy took a turn for the worse, companies learned quickly they had to tighten their purse strings. Budgets were slashed in an effort to just maintain some semblance of a profit margin. Many people found themselves defending their positions within a company in order to survive round after round of layoffs. When times are tough, penny pinching becomes a way of life. Not to say that the economy has fully recovered, but there are signs that a recovery, albeit a slow one, is on its way. The State of Search Marketing Report 2011, produced by Econsultancy and SEMPO, projected that search engine marketing will spend an estimated $19 billion this year, a 16% increase from 2010. An increase is spending is CLICK HERE TO READ MORE...
Does Google AdWords Affect Your SEO?
Google has certainly emerged as the search engine of choice in the past five years or so. Its market share is much higher than search engines like Bing and Yahoo! and some websites that were previously used for search, like AOL.com, have been forced to go in different directions entirely to stay relevant. While AOL still offers a search component, it’s become more of a news source. It’s not surprising. Google has become the king of search. Of course, there always seems to be a conspiracy theory or two surrounding “royalty”. One such conspiracy theory surrounding Google is whether or not there is a correlation between purchasing Google AdWords and ranking well in the search engine. This debate CLICK HERE TO READ MORE...
Learn PPC Campaign Management at the AdWords Advantage Online Summit
Are you a business owner looking to get your PPC campaign off the ground or take your current AdWords campaign to the next level? Are you marketing professional who wants to learn how to best utilize PPC for your company or clients? Then the AdWords Advantage Online Summit is the right seminar for you! Starting Tuesday, May 10th, this online summit spreads out over 2 weeks, with multiple sessions each week. Unlike regular marketing summits, the AdWords Advantage PPC training sessions have been designed to fit into the schedule of working professionals. Since it is online, there is no travel required! This means you can attend each learning session from the comfort of your own CLICK HERE TO READ MORE...
Questions to Ask Your New SEO Employees
With so many resumes and cover letters bouncing around in the search space right now it is going to be difficult to pick the right one. How do you know if that resume is not lying or if it is not completely fabricated? There are some ways you can pin point if the person you are speaking with is the right candidate to fill your search engine marketing position. Here are a few questions that come to my mind to ask your new SEO employees: Name me 2 or 3 internet marketing related blogs that you read. If someone truly comes from a strong internet marketing background they will most likely be able to answer at least a few internet marketing related blogs. Some of the industry related CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
