SEO Journal by Nick Stamoulis of Brick Marketing » Search Marketing

Is Bidding on Trademarked Brands a Viable SEM Tactic?

Nick Stamoulis — Thu, 24 May 2012 11:00:25 +0000

The rationale behind bidding on trademarked brands is something like this: if I bid on my competitor’s name than my company’s PPC ad will show up in any branded searches for my competitor. Since my competitor and I are going after the same target audience, this is good way to piggyback on the brand value [...]

The post Is Bidding on Trademarked Brands a Viable SEM Tactic? appeared first on SEO Journal by Nick Stamoulis of Brick Marketing.

Business.com Business Directory Listings

Nick Stamoulis — Thu, 26 Apr 2012 10:00:52 +0000

Business.com, the premier online destination for businesses of all sizes and industries to research, find, and compare the products and services they need to run their businesses, has recently launched a new and improved business directory to better highlight approved and US-based vendors. Known as “The Grid,” this enhanced business directory listing is a cost [...]

The post Business.com Business Directory Listings appeared first on SEO Journal by Nick Stamoulis of Brick Marketing.

Competing with Google for Ad Space

Nick Stamoulis — Thu, 19 Apr 2012 11:00:33 +0000

In my opinion, PPC still has its place in the grand scheme of things when it comes to online marketing. Personally, I’ve found that PPC campaigns are great for branded keywords because it helps minimize the risks and costs that many site owners deal with. Not so long ago, SEO keywords would only cost $1 [...]

The post Competing with Google for Ad Space appeared first on SEO Journal by Nick Stamoulis of Brick Marketing.

How Can PPC Help Your SEO?

Nick Stamoulis — Tue, 31 Jan 2012 11:00:34 +0000

For small to mid-sized businesses that don’t have $10k to drop on PPC every month, there is still some search marketing value to be had from launching a PPC campaign, even if you can only spend a minimal amount. In my experience, organic SEO produces much more long-term results than PPC, but certain elements of [...]

The post How Can PPC Help Your SEO? appeared first on SEO Journal by Nick Stamoulis of Brick Marketing.

Are Your AdSense Ads Really Worth It?

Nick Stamoulis — Wed, 14 Dec 2011 11:00:11 +0000

At PubCon Las Vegas back in early November, Google’s Matt Cutts warned “If you have ads obscuring your content, you might want to think about it…Do they [visitors to your site] see content or something else that’s distracting or annoying?” Many in the SEO industry had already assumed that ad heavy sites were being targeted [...]

The post Are Your AdSense Ads Really Worth It? appeared first on SEO Journal by Nick Stamoulis of Brick Marketing.

Improve Your AdWords Account with the New AdWords Performance Grader

Nick Stamoulis — Tue, 11 Oct 2011 03:00:49 +0000

AdWords can be overwhelming to marketers and small business owners. It’s often hard for newcomers to understand their performance. Even the PPC connoisseurs needs to take time now and again to step out of the trenches to analyze where they stand on the AdWords battlefront. This month, we’ve created the AdWords Grader in response to [...]

The post Improve Your AdWords Account with the New AdWords Performance Grader appeared first on SEO Journal by Nick Stamoulis of Brick Marketing.

Tips for Determining Your SEM Budget

Nick Stamoulis — Wed, 15 Jun 2011 06:00:38 +0000

When the economy took a turn for the worse, companies learned quickly they had to tighten their purse strings. Budgets were slashed in an effort to just maintain some semblance of a profit margin. Many people found themselves defending their positions within a company in order to survive round after round of layoffs. When times [...]

The post Tips for Determining Your SEM Budget appeared first on SEO Journal by Nick Stamoulis of Brick Marketing.

Does Google AdWords Affect Your SEO?

Nick Stamoulis — Fri, 29 Apr 2011 06:00:27 +0000

Google has certainly emerged as the search engine of choice in the past five years or so. Its market share is much higher than search engines like Bing and Yahoo! and some websites that were previously used for search, like AOL.com, have been forced to go in different directions entirely to stay relevant. While AOL [...]

The post Does Google AdWords Affect Your SEO? appeared first on SEO Journal by Nick Stamoulis of Brick Marketing.

Learn PPC Campaign Management at the AdWords Advantage Online Summit

Nick Stamoulis — Tue, 26 Apr 2011 09:00:23 +0000

Are you a business owner looking to get your PPC campaign off the ground or take your current AdWords campaign to the next level? Are you marketing professional who wants to learn how to best utilize PPC for your company or clients? Then the AdWords Advantage Online Summit is the right seminar for you! Starting [...]

The post Learn PPC Campaign Management at the AdWords Advantage Online Summit appeared first on SEO Journal by Nick Stamoulis of Brick Marketing.

Questions to Ask Your New SEO Employees

Nick Stamoulis — Tue, 22 Feb 2011 06:00:54 +0000

With so many resumes and cover letters bouncing around in the search space right now it is going to be difficult to pick the right one. How do you know if that resume is not lying or if it is not completely fabricated? There are some ways you can pin point if the person you [...]

The post Questions to Ask Your New SEO Employees appeared first on SEO Journal by Nick Stamoulis of Brick Marketing.

Things Marketing Software Can’t Do!

Nick Stamoulis — Thu, 03 Feb 2011 06:00:53 +0000

Don’t get me wrong, using automation and software programs at times is a must because after all there are only so many hours in the day to get everything done, but there are times when software programs and automation tools are just not cool to use. Social media and search engine optimization is the process [...]

The post Things Marketing Software Can’t Do! appeared first on SEO Journal by Nick Stamoulis of Brick Marketing.

Ways to Speed Up Your Search Engine Visibility

Nick Stamoulis — Fri, 21 Jan 2011 05:00:53 +0000

Search engine marketing is a process that incorporates many different activities and efforts. Search engine marketing is traditionally a longer process but there are ways to speed up visibility online while you wait for things to work on the organic side of search marketing. Blog Post Writing and Submission Writing blog posts and submitting them [...]

The post Ways to Speed Up Your Search Engine Visibility appeared first on SEO Journal by Nick Stamoulis of Brick Marketing.

SEM DIY – Do You Have What It Takes?

Nick Stamoulis — Thu, 06 Jan 2011 05:00:59 +0000

This might sound like a funny question but often time’s people really don’t understand what it truly takes on a daily basis to market a company online. The days of writing a press release and an article and sitting back are long gone and with the frequency of new content and material finding its way [...]

The post SEM DIY – Do You Have What It Takes? appeared first on SEO Journal by Nick Stamoulis of Brick Marketing.

2011 New Years SEM Resolutions to Consider!

Nick Stamoulis — Fri, 31 Dec 2010 05:00:47 +0000

With the New Year right around the corner it can often times feel like a clean slate ready to start the new business year on a fresh page. The same applies to search engine marketing and how you go about building your business online. It’s been a strange few years for many businesses which is [...]

The post 2011 New Years SEM Resolutions to Consider! appeared first on SEO Journal by Nick Stamoulis of Brick Marketing.

5 Ways to Become an Industry Authority

Nick Stamoulis — Mon, 20 Dec 2010 05:00:56 +0000

Everyone wants to be considered an authority figure in their industry. Why else would you start a business? Becoming an industry figure that has power and influence takes time and hard work but it is something that can be done you just have to take the right steps. Here are 5 ways that you can [...]

The post 5 Ways to Become an Industry Authority appeared first on SEO Journal by Nick Stamoulis of Brick Marketing.