Research is the Make or Break for your Search Marketing
If you have decided to start marketing a business or website online one of the most important steps or aspects of conducting your entire search engine marketing campaign is your keyword research. Keywords are your audience and get this step wrong and you will get your audience wrong. The last thing you want to do is market yourself online through search engine optimization and pay per click advertising for many months only to find out your keywords have been pulling in the wrong audience. There are many different philosophies on keyword research. Some like to focus on many keywords and some like to just focus on one or two highly trafficked words. Personally putting all your eggs into one basket is never a good idea, period. CLICK HERE TO READ MORE...
Bing Is Revolutionizing Search of Twitter
We've discussed before the importance of Twitter for search and for the search engine optimization industry. Bing is ranking tweets and is in discussions with Facebook to incorporate its social media content in search results. No doubt that Google will follow this act. But the interesting thing about how Bing is ranking tweets is that your Twitter followers can be a ranking factor. This from WebProNews: The answer is: Bing weighs tweets by follower counts. "If someone has a lot of followers, his/her Tweet may get ranked higher," says Bing. "If a tweet is exactly the same as other Tweets, it will get ranked lower." Can you say Twitter follower spam? This really does look like a search gaming haven for some people and it provides a CLICK HERE TO READ MORE...
Why The SEO Industry Is Growing
Every day there seems to be a greater number of people competing for search engine optimization business. The question that begs to be asked is, Why? Why are there so many people trying to break into the SEO business? It is likely they've heard that it's a lucrative field. But there are plenty of other lucrative fields that are holding fairly steady right now. Many of them require a person to work a lot harder - in terms of physical labor - than optimization work does. Could that be the reason that the SEO industry is seeing so many new upstarts? I think there is the perception that SEO is easy work. Easy money. After all, what do you do all day? You look at websites and CLICK HERE TO READ MORE...
One Marketing Strategy Guaranteed To Skirt The Duplicate Content Issue
If you are concerned at all about duplicate content for your search engine optimization effort then there is one marketing strategy that you should adopt right away. If you pursue this marketing strategy then you'll never get dinged for duplicate content. Ever. Guaranteed. It's article marketing. OK, not traditional article marketing. That relies on mass distribution and you could conceivably run into duplicate content issues if you have an article floating around at the thousand different websites. But there is another kind of article marketing where that will never happen. The kind of article marketing that I'm talking about is where you write an original article and submit it to ONE - and only one - website. If that site owner rejects the article then send CLICK HERE TO READ MORE...
MarketingProfs Free Online Trade Show Review
MarketingProfs has recently announced the registration of their new digital virtual trade show that will take place online on September 16, 2009. This MarketingProfs virtual trade show will allow companies to interact with highly targeted potential client’s and vendors right from the comfort of your computer. This online virtual trade show is free for everyone to attend and requires absolutely no driving or out of pocket costs. Once logged on the trade show each attendee will have the ability to view a traditional trade show type of layout and actually walk into a variety of businesses trade show booths where they can communicate live with business representatives on the other end of the computer about the products and services that they offer. Each CLICK HERE TO READ MORE...
Can A 3-Page Microsite Earn Top Search Rankings?
Microsites are still popular. I'm not sure when they first started gaining their popularity, but it seems they've risen in popularity in the last couple of years. Used to be, landing pages were one page sales letters. They did fine. Webmasters build the pages and drove traffic to them. Now, they build 3-5 page microsites and drive traffic to them. But do those sites - can microsites - get respectable search rankings? First, allow me to point out that search engines don't rank websites. They rank web pages. So even on a microsite, each page ranks according to its own merits. Still, all the rules of SEO apply to 3-page websites as to 1-page sales letters and 10,000-page megasites. In essence, it doesn't matter how many CLICK HERE TO READ MORE...
Does Your Search Marketing Ooze Trust
The economy has been down and everyone has felt the pinch over the last 12 months or so. Things do seem to be on the up side these days and so with Christmas looming on the horizon, how well prepared is your search engine marketing and optimization? I was struck by a couple of statements on Search Engine Journal about landing pages. The first says a lot about the current state of search marketing: Landing pages are becoming overly complicated data dumps where the short attention spanned consumer is left to sort through the pop-ups, multiple focus points, talking heads and flashing pictures. There is certainly a lot of overkill when it comes to landing pages. The post on SEJ centers around seven tips to increasing CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
