SEO And SEM Explained
People often confuse search engine optimization and search engine marketing. The two are very similar and there is a real blurring at the edges, however, in a nutshell SEO and SEM can be explained as follows: Search Engine Optimization: SEO is all about making your ‘blog or website more appealing to the search engines than your competition. SEO includes not only changes to the structure and code of your ‘blog or website, but also to the words on all your web pages. Search Engine Marketing: SEM is when you promote an article, page or post to specific places, such as online directories, forums and social bookmarking sites in an attempt to gain backlinks to your pages. In simple terms, search engine optimization works at getting your CLICK HERE TO READ MORE...
Introducing Brick Marketing Local
All businesses need a presence online today if they plan on staying competitive in their respective markets. Even without a website, it is in company’s best interest to place their business’ info within local listings. Each day, consumers search high and low online for businesses to fit their needs. For companies that rely primarily on local business, is it vital to get in front of customers eyes and by getting yourself out there online, you’re doing exactly that. Brick Marketing is introducing a new service called Brick Marketing Local. For $49.95 per month, Brick Marketing will submit your business information, including hours of operation, phone number, address and unique description into leading local listing services such as Google Maps, CLICK HERE TO READ MORE...
Search Engine Marketing With Live Search Just Got More Interesting
While on the subject of Microsoft, Live Search has undergone a revamp with several new features added that enable users too both research and find deals on products. The above screen shot shows the results of a typical search. These results include both negative and positive feedback that has been left. I am sure there is a search engine marketing and search engine optimization opportunity there. It would certainly pay to keep on eye on the results for any negative trends before they do too much damage to your reputation. The highlights, as published by Live Search include: One stop to research product details and find good prices You see an image and description for each product, reviews from other users, prices to help you find CLICK HERE TO READ MORE...
Use Site Search To Improve Your SEO
If you have your own website you can add a search box to your website for your users and use that to increase your own Search Engine Optimization and also use it for keyword research. In the back end, Google provides you with statistics on the number of times people search. You can also see what they are searching for. So if a particular search query is popular in your market then you can be one of the first to know that. You can use that information to improve the Search Engine Optimization on your website. You can also use it help you come up with ideas for future pages and websites. Here's an example. Let's say you own a website dedicated to teaching people how CLICK HERE TO READ MORE...
Google To Sell Search Engine Marketing Arm Of Performics
It looks like the dreams of every Search Engine Optimization professsional in the world have come true: (Source) Since we closed the acquisition of DoubleClick on March 11, we’ve been immersed in integration planning for each of our products and business units. Recently we completed this process for the DoubleClick Performics businesses, and have decided to split them into two separately-run business units: Affiliate Marketing and Search Marketing. It’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users. For this reason, we plan to sell the Performics search marketing business to a third party. We believe CLICK HERE TO READ MORE...
Is There A Future In PPC Or Search Engine Advertising?
The most popular form of advertising over the last decade has been Pay-Per-Click or PPC and has generally been dominated by Google through its Adsense program. Yahoo is a more recent player in the search engine advertising market place and while there are many other players trying to attract advertisers, Google still dominates. Google's click rate and subsequent revenue from PPC has fallen in recent months again raising the question as to whether or not search engine advertising is a viable form of advertising. This comes in the wake of the introduction of both audio and video as advertising vehicles together with a general downturn in consumer spending. The jury is still out on these as viable long term replacements for the current forms of advertising. CLICK HERE TO READ MORE...
Why Companies Are Upset About Google’s Search-Within-Search
In the meantime, for those complaining consider this. If I search for YOUR COMPANY and then decide to shop elsewhere–after using a site search for YOUR SITE and seeing an AdWords ad–how strong was my relationship with you in the first place??? Andy Beal once again makes a good point. He's addressing an article that appeared in The New York Times concerning Google's new search-within-search feature. The feature allows searchers to search within a company's website without leaving Google. The way it works is like this: The user makes a query. When a list of results appears on the SERP for that query, some results will show a search box beneath them. The user can then make another query within that search box CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
