Local SEM Has Changed, Have You Noticed?
Local SEM or search engine marketing got you confused lately? Things are certainly not the same as they were 2 or 3 years ago? The local search marketing game is changing folks and technology can be blamed on that. Chances are in the next three years it will change even more so don’t get too mad. Just hop on the horse and try to hold on. Let’s take a look at how the local SEM game has changed over the years: Local SEM Change#1 - Blogs Blogs have been around for a number of years but I still see many website owners trying to market themselves locally that still do not understand the concept of a blog. A blog is nothing more than a journal entry of your CLICK HERE TO READ MORE...
How to Get Eyeballs to Your Article
There are lots of articles floating around online and some people think it might be a bit too much for everyone. Analysts say we are in a content overload period and they might be right but there are still ways to get people to see what you are all about when it comes to article writing. Here are some recommendations of how to get people reading your articles: Niche Forums Take your article and find some niche forum websites and start a new thread with it. You might want to reach out to the forum or possibly comb through the guidelines to make sure it is ok but if it is a well written article it will create some really nice discussion. Social Bookmarking Take the link the article sits CLICK HERE TO READ MORE...
SEM Budget Planning Tips
There are a lot of people online and you know that it is crucial to tap some of them on the shoulder and let them know you are there. How can you do that with a limited marketing budget? What should your budget even be? Are you one of those people who have contacted several search marketing companies to help you only to get back widely different proposals? With so much differentiation in pricing how do you even set your budget correctly? As you look ahead to plan your search engine marketing budget for the next year, here are some helpful tips that might better help you allocate or re-allocate your SEM budget. Explore Your Competition What I mean by this is to conduct some CLICK HERE TO READ MORE...
SEM Strategy: Less is Much More!
I still bump into website owners that think they need to dump an exuberant amount of content on a weekly basis in order to acquire “links” for their website. What these website owners sometimes have a hard time understanding is that less is often times more. In 1997 more was beneficial but the algorithms have gone through many changes since then that many website owners seem to forget or simply don’t understand. Article Marketing More: Writing 500 articles a month hoping it will make an impact on your website when in reality it most likely will hurt it. Less: Writing one or two strategic articles and targeting industry locations where they can gain high visibility is a less approach that could lead to greater visibility. Social Media Marketing Communication More: CLICK HERE TO READ MORE...
Simple SEM Mistakes Can Decrease Business
I see some companies spend a great deal of money marketing their business online only to shoot themselves in the foot for missing out on some very important steps that can really help out the marketing and link building for a website. Here are some of those SEM related mistakes: Forgetting Links: I couldn’t tell you how many times I have been to a business fan page on Facebook or a Twitter profile where the field for a link to a website is blank. Seriously? That is one of the most important pieces of information you can leave behind besides your logo. A link should be capitalized on when or where ever possible. Even in YouTube descriptions there should always be a link visible for others to CLICK HERE TO READ MORE...
Build a Website Right From the Start
I often times see a brand new website get published without any search engine optimization efforts built into it prior. When a website is being built that is the perfect time to really apply all SEO related efforts so you don’t have to add an additional step to the entire process down the road. Here are some areas that should be addressed while a website is being built: Keyword Research: Conduct keyword research prior to building the website or during so you can use the data as ammo through the building process. Once you determine your navigation and your pages you will then be able to isolate which keywords you want to target for each page. URL Structure: Once you have completed your keyword research you now CLICK HERE TO READ MORE...
Future of Search Engine Marketing
What the future of search engine marketing holds nobody really knows but the signs are clear as to where things are going for anyone or any business looking to market almost anything on the web. The way people interact and communicate online is always changing and nothing stays the same for too long. We are obsessed with speed and things being quicker at all times and quality of life is about to change. How are things changing the search engine marketing landscape? 1. Local Search Engine Marketing: Local search engine marketing was once not very important, now it is crucial for survival. Whether you are a car dealership or a lemonade stand marketing yourself online is vital to bringing in new customers. Local marketing utilizing location based CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
