Tasks to Market Your Business Online
You own a business, you get up every morning with the realization that you have to do something with regards to marketing your business online, but you are just not sure where to start. Is this your current situation? Watching all your competitors roll past you online and you are still not sure what you should be doing? It can be difficult but here is an outline of what you should be thinking about on a monthly CLICK HERE TO READ MORE...
Time To Break Your Old Marketing Habits
Are you used to doing things a certain way and can’t seem to break the habit? Old habits are hard to break which is why internet marketing can be tough if you do not evolve with the rest of the industry. You might have started doing things a certain way years ago, and found that they just don’t seem to work the same way they once did. That is not a coincidence that is actually the industry moving past you while you fail to evolve. Consider changing things up in order to grow and evolve: Approach: If something works online than great, but if it doesn’t work than you need to fix it. Marketing your business online is not the same as it was 3 years ago. CLICK HERE TO READ MORE...
How To Spread Your Message Online
Spreading any message online right now takes times and patience but even more so it really takes dedication and firm grasp on how to pick the right channels online to market your business or yourself through. There are many things you can be doing online to build exposure and they should all be utilized in some way. Here are some examples of how you can build awareness to your website. Write Good Articles: I’m not talking about paying someone overseas to write 500 articles for you I mean sitting down in front of the computer and writing a nice industry specific topic positioning you as the expert in your field. Putting together a lengthy article citing sources, using images and really pouring your expertise and posting it CLICK HERE TO READ MORE...
Local Search Marketing Is Evolving
Local search marketing has really evolved and changed over the last few years and I think we are going to continue to see some really radical changes in the industry in the coming years. There have been businesses that have literally exploded with growth from websites like Twitter and Facebook and I am sure we will hear more of these success type stories over time. Here are two marketing efforts that are changing the way local businesses communicate with their audience: 1. Social Media Marketing: If you are a local business and you have not yet ventured into social media marketing you are completely missing the boat. Some businesses have seen explosive growth from simply marketing themselves online to their local audience using tools like Twitter. If you CLICK HERE TO READ MORE...
Will Your Business Be on The SEM Train?
For years now companies have been polled regarding search engine optimization and according to eMarketer nine out of every ten companies polled have either increased their SEO budgets or left them unchanged since 2007, which just goes to show you that this industry is in store for a very interesting ride that is bound to bring in heaping amounts of changes in the not so distant future. The report that was recently produced by SEMPO was a combination of 1,500 marketers and agencies. Paid search was up as well which maybe leads us all to believe that we might be inching away from the dreaded recession that has plagued us all. I’m not the surprised how a great deal of the shift comes from the CLICK HERE TO READ MORE...
Location & Mobile Search Marketing Will Evolve
Are you are still applying the same exact SEO tactics that you did a few years back? Have you evolved into what is happening now in the search marketing space? If you haven’t you could be shooting yourself in the foot with your online marketing approach. This is a very fast moving industry that requires a great deal of constant education. I won’t compare it to the education level needed to consistently be a good doctor but there is a fair amount of information that needs to be digested at almost all times to stay on top of the internet trends. Savvy start-ups are springing to action with great force almost every single day. Some of these new technology start-ups are changing the way that CLICK HERE TO READ MORE...
Your Employees Could Generate Visitors Too!
Some companies don’t realize that they could be sitting on an SEO golden egg if they have employees. It doesn’t matter if there are two or twenty employees there are ways you could leverage those people and their personal names on any company website. Assuming you get permission to be able to use their name on the website an employee directory is a great way to infiltrate search results and actually offer a significant benefit from a user stand point. Even if you only have a few employees there are still ways to really leverage the SEO power that could be hiding. Creating a profile type of page for each person at the company highly detailing what his or hers responsibilities are in the company can CLICK HERE TO READ MORE...
Search Marketing is More Than Search Results
Search engine marketing and optimization is not just for increasing search engine rankings. It is important to understand that once you believe in the power of SEO your mindset will begin to change and evolve into something much different. Eventually your thought process will move past just reaching search rankings and really building your business online. SEO is about building your brand and your business online. Here are some advanced topics to increase your online brand building efforts: Niche Industry Forums - Forums where one of the oldest forms of internet communication and still hold a tremendous amount of marketing and SEO value. Since many forums are much older your URL will be sitting on a nicely aged domain which is a great benefit. Some forums CLICK HERE TO READ MORE...
Different Types of Searches, Are You Visible?
We are all sort of accustomed to seek out rankings for organic search only but there are actually many different areas of search other than just organic that is equally important for online business to be visible in. Below are a few of the more important ones all websites should keep an eye on: • Image Search - Many search online everyday through image searches to find what they need. If you have a website or blog that uses a great deal of images it is important to optimize those images so that can rank in image search as well. Make the URL of the image friendly along with your image alt tag. Over time you will notice in your analytics information how many people CLICK HERE TO READ MORE...
Followers, Fans or Emails? What do You Want?
If you are a marketer in this crazy digital era we live in you know firsthand how important it really is to be visible everywhere. You have Twitter, Facebook and that ancient form of marketing, email. All are very important so how do you prioritize which are the most important to seek during the day? • Emails: The good thing about emails is that they are all yours. Nobody can take them away from you and you can reach out to them however you like. A nice email list is something that can be leveraged also when trying to form any partnerships. Most importantly an email list is tangible and very valuable. It takes a lot of effort to build a list of people who CLICK HERE TO READ MORE...
Lead Your Audience Down the Right Road!
Whenever you start to put together a marketing plan for your website you really need to take a step back and start by asking yourself if your website is ready for more traffic. What good is all that new SEO traffic if your audience doesn’t have a clue what to do when they make it to your website? Conversion aspects and search engine optimization should always go hand in hand. If you are not sure about what elements should be where on your website ask a professional to take a look before you spend a great deal of time figuring out how to drive more eye balls to it. This step is vital to the growth of your business. Not only does it help the CLICK HERE TO READ MORE...
Marketing and Technicalities Go Hand in Hand
If you are making website changes or launching a new website you want to make sure the technical redirects and webmaster related pages are being used correctly, things like when to use a 301 redirect or when to use a 302 redirect. It might sound like not a big deal but the reality is if you get it wrong and the search engines assume you are trying to do something different than what you really are you might find yourself getting slapped on the wrist by Google. If you own and operate your own website and you rely on its performance for your livelihood than you will have to play the role of your webmaster on more than one occasion. Google recently had a webmaster quiz CLICK HERE TO READ MORE...
Ride the Visitor Wave When it Happens
The SEO industry is still in its infancy stage whether you want to admit it or not. The search engines are very young and sites like Google are just starting to get things right in the sense of really understanding how to catalog and display search data for users. Some websites come and go in short burst of energy and some stick around for the long haul. The same goes with various marketing efforts. It is important to never avoid a marketing effort simply because you think it will not stick around for long. I still hear people say that Twitter is short winded and it will only be here for just a few years. Even if it is shouldn’t you be there trying to scoop CLICK HERE TO READ MORE...
Before You Seek Links Get Your Website Right
You wouldn’t believe how many people I speak with who want to dive in and start an aggressive link building campaign and I look at their website and it is still so far behind in the optimization category it is not even funny. You need to make sure your website is 100% efficient before you even try to start a link building marketing campaign. Before you focus on building links to your website, focus on your website first, consider looking at: 1. Website Design - Is your design at least up to par? You don’t want to send people to a website that hasn’t been updated in 6 years. You wouldn’t walk into an interview wearing a suit from the 60’s would you? Same rules CLICK HERE TO READ MORE...
Win an Online Olympic Gold Medal
Having a successful online search engine optimization campaign is a lot like trying to win an Olympic gold medal. Nobody wakes up one day and says that they want to join the Olympics and it happens by the end of the week. SEO works the same way in the sense that things take time to build and grow and patience and good hard work is what it takes to have a successful search engine optimization mindset and approach. Below are some of the most important similarities between an Olympic gold athlete and a successful SEO campaign: • Both require having a solid plan in place. • Both require hard work and dedication. • Both require patience. • Both require outside the box thinking. • Both CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
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