How To Build Traffic To Your Blog

Writing by Nick Stamoulis

Do you have a blog? Are you struggling to build it traffic? Here are a few pointers that might be helpful: Write great content. There is no substitute for well-written content that grabs attention. If you write valuable content that gets people to read and interests them on your subject then they'll come back and read it again. And again. And again. Consider SEOing your blog. It isn't hard, but it will help you in the rankings. Of course, don't sacrifice quality content trying to stuff keywords into it just so you can rise in the rankings. That won't cut it. But after you've got your content written and you know you've hit the quality mark, go back and read to see where you can add a CLICK HERE TO READ MORE...

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Affiliate Marketing: Does Structure Matter?

Writing by Nick Stamoulis

Affiliate marketing has been around almost as long as the Web itself. Well, since the World Wide Web, anyway. Essentially, your affiliates are your sales people. They bring you business. You should treat them well. From what I've seen, the best affiliate programs do three things: Compensate performance generously Reward recruiters Provide marketing collateral for the affiliates You have to make affiliate efforts worth your affiliates' time. What that means is compensation must be commensurate with the amount of time and energy your affiliates put into promoting you. That will be different from product to product, service to service, and between products and services. Generally, though, you want to compensate your affiliates with generous commissions. Some affiliate programs pay as much as 75%, but I think 50% for most products CLICK HERE TO READ MORE...

PPC Conversion Tracking: Google Is Tops

Writing by Nick Stamoulis

When it comes to pay-per-click, there really is no comparison to Google. The search giant has received a lot of flack in the last couple of years for not curtailing click fraud, but even with that problem resting on its shoulders I'd pick Google over any other PPC model. One reason is because of its conversion tracking tool, which is totally free. All you have to do is insert a little code into your website and Google will drop a cookie on your visitors' computer. If they buy, the cookie notifies Google. It will become quite evident that the purchase came as a result of your Google PPC ad. It's a simple process and I highly recommend it. If you opt to use PPC, use Google CLICK HERE TO READ MORE...

PPC Campaigns: How To Choose Where To Place Your Ads

Writing by Nick Stamoulis

While I'm on the pay-per-click kick, here's a quick tip to help you determine whether you should use Google, Yahoo, or another source for your PPC campaign. First, consider your target market. Are you aiming your advertising toward techies? Keep in that Google may have the lion's share of searches, but they don't have the lion's share of searchers. Allow me to spell out the difference. Google has captured more than 50% of the search market in the U.S. In the UK, 75% of searches are conducted on Google. But keep in mind that those are individual searches. Yahoo, by contrast, second in number of searches in the U.S., has more than 50% of search traffic. I hope you see the difference. Yahoo is the most visited website CLICK HERE TO READ MORE...

Yahoo Search Marketing Changes AD Sizes

Writing by Nick Stamoulis

Yahoo! Search Marketing will be changing all of their AD max size on their creatives. So if you have a Yahoo! Search Marketing PPC account, please change your Pay Per Click Ads. Here is the exact specific on what needs to be changed to your Yahoo! Ads: 1. Short descriptions will be required when you create or modify an ad, beginning in May 2007. Long descriptions will be optional. Currently, you have two options for your ad descriptions: long (up to 190 characters) and short (70 characters or fewer). 2. will only show short descriptions beginning in June 2007. If you only use long descriptions, your ad will be automatically cut off to fit within the 70-character limit, which may impact your ability CLICK HERE TO READ MORE...

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