Does Your Website Have Multiple Entry Points?
This is a double question - does your website have multiple entry points in that there is more than one page that visitors frequently land on; and two, a wide variety of external sources of targeted and relevant sources of visitors, of course including your search engine optimization generated visitors. They are both very different yet they are both extremely important. Let's look at the first definition, multiple landing pages. To begin with, do you know which pages receive the most traffic? A good analytics package (such as Google Analytics or GoStats) will soon answer that question. Second question - are those pages optimized to receive new visitors? What often happens is that, despite your best attempts, one or more pages appears to rank CLICK HERE TO READ MORE...
How to Increase the Potential of Your Article
Many people after they write an article sometimes assume to just fire it off through a distribution service and call it a day. The truth is that there are still many ways you can leverage and promote an article so that it can help deliver much more exposure than just pushing it through a distribution system. Here are some other ways you can market that article for your business: 1. Industry Related Forums - Forums are usually places for people to come and learn. As long as you article does not have any self promotion in it most forums won’t mind if you start a new thread and title it as the title of your resource. If the article is decent you will get not CLICK HERE TO READ MORE...
SEO is More Than a 3 Letter Word
Every effort you place when conducting any search engine optimization related initiatives for your business or website should always have 2 goals in mind. The first is that what you are doing to add to your overall goal of achieving higher rankings in search results (and of course, more visitors to your website!) Your 2nd goal should always be the potential for others to bump into that specific effort. Let me explain below: 1. Online Press Release Marketing: Goal #1: To have as many credible news sites pick up your material in order to increase your link building goals from the embedded links in your press release. Goal #2: To have other industry bloggers use the material on the press release to write about you in their blog and CLICK HERE TO READ MORE...
Build Your Online Presence, One Thing at a Time
Search engine optimization is not a dash of this and a pinch of that anymore. These days if you are trying to figure out a road map you are already taking the wrong approach. The right approach is fist analyzing every possible communication vehicle online for your website. Find all the national websites where the masses are visiting and then find all the smaller niche sites and become visible in all of them. Here are some things that might be obvious that people over look sometimes that can help your overall online presence and SEO efforts: • Free Business Profiles: There are many different free business profiles where you can list your business and have a nicely robust business profile with a link to your CLICK HERE TO READ MORE...
Take Time to Focus on Your Website First
Have you taken the time to analyze every piece of your website before jumping into your link building campaign? Your search engine marketing efforts won’t mean diddly if your website has not been correctly structured for traffic. Remember that your search engine optimization campaign and your website go hand in hand. What this means that all the marketing in the world won’t make you successful if your website doesn’t have the right foundation in place. Remember that every page of your website should be looked at as an entry point into your website. The search engines do not rank websites, they rank web pages so every page of your website should have good quality content along with all conversion aspects fully optimized so that every visitor CLICK HERE TO READ MORE...
Search Competition Tools to Use – Do it Right!
Measuring the success of competitors using your keywords is a must. Known as competitive analytics, the process looks closely at what differences there are between their search engine optimization strategies and your own. Where some businesses let themselves down is the area that determines who their competition is. Just because another business is in the same niche doesn't necessarily mean they are competitors. When it comes to search engine optimization, they are only competitors if they are targeting a similar set of keywords to you. Your competitors are those placed above and just below you in the search results for that keyword. On the flip side, it is important to understand who you business competitors actually are. I can't tell you how many CLICK HERE TO READ MORE...
Don’t Forget to Market Your Blog
People blog for different reasons. Some people have an idea for a blog and they want to turn that idea into a real moneymaker. There have been real successful bloggers who have done this, but most attempts that I have encountered have failed. They had an idea and turned their blog into a business model. Nothing at all wrong with that. How you can tell if a blog has failed is if you see it ranking well in the search engines and have not seen any new posts for months. I can't tell you how many blogs I have seen, really great ones that get abandoned due to lack of advertisers or poor monetization strategy...that is another blog post topic all together. CLICK HERE TO READ MORE...
Should You Purchase Other TLDs?
Your domain name is very important. It is a brandable item and should be used with great care and forethought. Your domain name should align directly with your company and business goals. It is used more than for search engine optimization, it is your entire brand online. There are times when you might want to purchase domain names that cross over into multiple TLDs and then there are times when you shouldn't bother. Let's say that you are starting a new business in the UK and you purchase the domain name newbusiness.com. Should you also purchase newbusiness.co.uk? There are plenty of reasons why you should. If you know that your business will operate primarily in the UK then having the regional TLD will benefit you. CLICK HERE TO READ MORE...
You Need More Than 1,000 Fans in Business
Seth Godin has harped on one idea over and over again in his books, his blog, his public speaking engagements and just about everywhere I've encountered him. That one idea is all you need are 1,000 true fans. He has most often made the 1,000 true fans argument in relation to artists, but now he is applying it to business. I'm going to assume that he's right and all you need is 1,000 true fans to "make it." What does that really mean? First, let's define a true fan. Seth says a true fan is someone who buys everything you do. They aren't samplers. They are devotees. If you carve your toenails then they are there to see it. They're a "true fan." So let's apply CLICK HERE TO READ MORE...
Will Real Time Search Disappear In 2010?
Rand Fishkin over at SEOmoz makes some interesting and excellent SEO related predictions for 2010. As usual, he provides a compelling read. In a nutshell, his 8 predictions about the search engine optimziation industry in 2010 (sorry for letting the cat out of the proverbial bag) are: Real-time search will disappear Twitter's link graph will take over (including link juice from your tweets) Personalized search is forever Google and Bing will dominate with 80/20 share Kiss Site Explorer and Linkdomain goodbye SEO spending will rise (and we hope it does) Conversion Rate Optimization will surge The search engines will keep more traffic on their sites and send less to yours I find these to be extremely interesting and well thought out predictions. The only one I outright disagree with is the real-time CLICK HERE TO READ MORE...
Push Or Pull, Are You Marketing Properly?
Traditional marketing has often been called "push" marketing, but there is another kind of marketing that has taken root and been expanded upon within the last 15 years, getting its big debut with the advent of the Internet. It's called "pull" marketing. Also known as in bound marketing in some places recently as well. So what's the difference? Push marketing is marketing that you push out to an audience, delivering your message to an unsuspecting audience who wasn't really looking for it. Examples would be TV and radio advertising. Pull marketing is just the opposite. With pull marketing, you attract an audience to you who is actively looking or in the market for what you have to offer. Pull marketing has been made possible by search CLICK HERE TO READ MORE...
To What Extent Is PPC an SEO Tool?
Over the years you've probably heard search engine optimization and other Internet marketers refer to pay per click advertising as an SEO tool. It is, of course, its own form of marketing and whether or not you use it as an SEO tool has no bearing on the effectiveness of it as marketing tool. But even I have referred to PPC as an SEO tool on several occasions. But to what extent? First, but not foremost, PPC can be used as keyword research. It can be used to discover new keywords to target for your SEO campaigns and it can also be used to test keywords for your SEO campaigns. On discovery, let's say you have your list of keywords and you design a CLICK HERE TO READ MORE...
Search Engine Marketing is Not a Fad!
I often times hear potential clients say that their customers are not online or Twitter won’t help them because search engine marketing is really just a fad. If you take a step back and look at everything that has happened in this country over the last one hundred years you will quickly see that almost everything in life is a fad some just happen to last a little longer than others. Online marketing and search engine optimziation in general are constantly changing and morphing but to avoid marketing your business online because you think the internet might not last long or it is not worth the investment, this is not a wise choice for yourself or your business. Let’s take a look at the news paper CLICK HERE TO READ MORE...
Tips for Redirecting An Old Domain Name
If you are planning to move an old website to a new domain name then conventional wisdom says to redirect the old domain name to the new so that you can capture visitors still attempting to visit that old website. Sometimes I do recommend going against this conventional wisdom, but there is one instance when redirecting an old name just doesn't make sense. If your old website isn't getting any traffic, or the traffic that it does get is so small that you can't justify the $10/year expense to hold onto it, then you might as well just let the old domain expire. The exception in this case is if the domain name is one that you want to hold onto and you plan CLICK HERE TO READ MORE...
Why ROI Is More Important Than Visitors
For years, web marketers spent a lot of time driving traffic and visitors to websites in hopes that some of that this traffic would lead to conversions (or leads, sales, etc). So much emphasis has been put on traffic that many new webmasters thought that the more visitors they could get to their websites the more successful they would be. But a run-in with reality (and the change of economic times) changes that perception really quickly. While visitor levels to a website is important - highly targeted visitor levels is and should be more important - the real sign of success with your search engine marketing and online marketing efforts is the ROI or return on investment. I'd much rather have a low-trafficked website making a CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
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