Why Your Phone Number Should Be On Your Website
Did you know you can optimize your website with your phone number? It's absolutely true. With your area code and seven digit phone number you can search engine optimize your local business website for local traffic. Here are a few tips to help you do that better: Include the full 10-digit number with your area code Put your phone number as near the top of the page as possible Include your phone number in a couple of alt tags on your pages Add the phone number to your footer and header on your website Emplace bold or strong tags around your phone number once or twice Also include a geographic place name near your phone number a few times Even if you don't target your website specifically to local traffic, by adding CLICK HERE TO READ MORE...
Where Should Online Marketers Go In A Recession?
Follow the news and you'll just in circles. In 1998, Google was a startup, but by 2001 it was hot. Facebook kicked off in 2004 but it went hot by 2006. MySpace was hot a few years ago (2005). Now, it's Craigslist. The No. 2 search engine is YouTube. The top 3 most profitable companies online are Google, Amazon, and Yahoo!. All of these companies are great places to search in their own right. So where should you go today to market your products and services? Obviously, you can't ignore Google. But what about YouTube? I suppose you can do without video marketing, but why should you? Then there's Yahoo! and Flickr. A good number of searchers still hang out on Yahoo! They CLICK HERE TO READ MORE...
The Power Of Holidays Over Search
St. Patrick's Day is the perfect illustration of what a good holiday can do for people's search habits, let alone their withering souls. With a 940% increase in the search for green (fill in the blank), that means March is full of leprechaunic investigations and one-color rainbows. You should expect these kinds of increases and spikes in searches at all of the search engines for every holiday, whether the holiday is a local one like the Japanese Iwakuni Festival or a global one like Kwanzaa. The search engines always see a spike in certain search prior to these days. The question is, how can marketers capitalize on that data? First, you've got to be a couple of weeks ahead of the crowd. If you CLICK HERE TO READ MORE...
Google Local Onebox – What’s The Trick?
What does it take to get listed in Google's local search onebox? FYI for those who haven't heard, the Google onebox is the box and map that show up on local search results for specific searches. Let's say you search for microbreweries in Harrisburg Pennsylvania. In this case, we're shown three links in the onebox. I've seen as many as ten. Regardless of the number of businesses listed for a particular search, however, is there a trick to know in order to be one of those businesses that appears in the Google onebox? No, there's no trick. All you really need to do is list your business with Google Maps. Whenever a searchers goes online to use Google to make a local search, Google brings up CLICK HERE TO READ MORE...
Is Local SEO Different Than Global SEO?
A good discussion on local search is going on at Screenwerk. It caught my eye when Marty Himmelstein made this statement: I remarked that when local search is working as it should, the role of search engine optimization will be diminished. Andrew Shotland responded to my statement that in local search “being found trumps search engine optimization” with a pithy comment to the effect that being found requires search engine optimization. What on earth could this mean? SEO is the process of building a website so that it has increased chances of achieving high rankings for specific keywords related to the business. It's true that the 10 plumbers with the highest search engine rankings in your local area may not be in actuality the CLICK HERE TO READ MORE...
Domain Name Speculation: Worth Your Time? Money? Business?
The dot com marketing is saturated. It seems that all the best domain names using that TLD have been used up. Of course, due the evergrowing and changing nature of the web, there will always be domain names that pop up on the radar screen as valuable and untaken. But the longer we go on the way we have, the less likely that is to occur. It has some people speculating that other TLDs may become valuable in the future. One of the domain names being talked about as a potential haven for investors is .travel. That could be because everyone in every country has an interest in that subject. But will it ever catch on the way that .com has? One sure way to CLICK HERE TO READ MORE...
Should You Use A Subdomain For Marketing?
There is no doubt that root domains are better for search engine results than subdomains, but can subdomains benefit you at all? I think so. One reason you might want to use a subdomain for your search engine marketing and optimization for your product or service is because you have captured a search phrase and you are getting enough traffic for that phrase and a high enough search engine listing that you've realized it's a valuable phrase. Google will only rank one page per domain for any particular keyword at one time. That pretty much locks you out of any future first page results for that same key phrase unless you do it on another property. Since subdomains can often be seen by the search engines as CLICK HERE TO READ MORE...
How Many Keywords Should You Target?
When it comes to targeted search engine marketing and search engine optimization, you want to focus on the very best keywords first. That doesn't necessarily mean the keywords that receive the most search volume. It could mean long tail keywords that are perfect for your niche and that see a moderate amount of search volume per month. It is much better to get the traffic from five long term keyword phrases that see 10,000 searches per month each or less than to receive the traffic from a broad keyword phrase that sees 250,000 searches per month but where the phrase is too broad for your niche. That isn't targeted marketing. But it really depends on the focus of your website. If you have an e-commerce website CLICK HERE TO READ MORE...
Brick Marketing Included in Top SEM Firm Promotion World List
We are very proud to announce that Brick Marketing has recently made on a list of top SEM firms in the USA on Promotion World. They will be picking one firm as the best SEM company in 2008 directly from reader votes. With companies like Bruce Clay and iProspect on this year’s list we are honestly honored to be placed next such industry pioneers. Please show your loyalty to Brick Marketing by taking just a few seconds out of your day and voting for us on the Promotion World website. We would be proud to just finish in the top ten never mind number 1. We can’t do it without your help though. If you believe in Brick Marketing come help us by submitting CLICK HERE TO READ MORE...
Semantic Language: Does It Mean Keywords Don’t Matter?
You've no doubt heard that big change is coming to the art of search engine marketing and optimization. The search engines are going to start relying more and more on semantic language and less and less on keyword density. Well, hold onto your hat. The future is now. What I mean is, Google at least is already using semantic technology to analyze website content. No need to abandon the Big Dog for that little start up that promises to revolutionize the way people search for information. Google did that eons ago (well, OK, only 10 years ago, but it seems like eons). But here's the deal. While semantic search is alive and well in cyberspace, I wouldn't throw out keywords entirely. They still have some benefit. CLICK HERE TO READ MORE...
Do Organic Search Queries Close More Sales?
If you do any business online then you are aware of the fact that at least 80% of searchers who type in a search query click on organic searches. But do they close sales? It really depends on the niche that you are in. Businesses like search engine optimization and Internet marketing services tend to be scrutinized a little more heavily with regard to paid search. If you have to pay for your advertising, some people think, then you can't be that good at what you do. There is some validity to that. But other businesses actually close more sales using paid search marketing. Still, it costs less to SEO your website and achieve high search engine rankings, and you'll get more clicks on the listing CLICK HERE TO READ MORE...
Can You Target Locally And Globally Simultaneously?
Companies that want to market themselves both locally and globally may ask if they can do this simultaneously. The answer is yes, but there is an effective way to go about it. I would not try to do both on the same web page. National companies that do local geo-targeting do so as a campaign. They do not abandon their national, or global, marketing efforts, but rather integrate the local versions of them into their overall marketing plans. At least, that's the way successful marketers do it. The question is, how do you do that? First, pick the keywords you want to target at the local level Secondly, pick the target markets you want to explore Then build landing pages for each market for each set of keywords CLICK HERE TO READ MORE...
When Is Geotargeting Necessary?
Search engine optimization geotargeting is getting to be much more popular today than it used to be. As more and more businesses go online, and many of them are local businesses trying to leverage the internet to increase their local business, then more of those companies are engaging in the practice of geotargeting. Is it necessary? If so, how do you know when to geotarget your website versus going it full force with a global SEO effort. That's a good question. If you geotarget your SEO then you'll find that the competition is a lot slimmer. But your prospect list is much smaller as well. I'd say you probably do not want to geotarget if the pool of potential prospects for your business is so small CLICK HERE TO READ MORE...
Video Marketing as Part of Your SEM
Professional Internet marketers consider video marketing as a mainstream and effective form of SEO and Search Engine Marketing. For strong evidence of this, consider that in February of 2005, YouTube was launched and is now a household name around the world only three years after launch. That kind of name recognition is a good indication of the rising relevance of video marketing but how do you use video marketing as part of your SEO? These tips will help get you started: 1. Integrate video marketing with social marketing – A big part of YouTube’s success is the ‘Hey, check this out!’ factor of people linking to videos on blogs, forums, and email. No matter what the video is about, there’s likely to be an online CLICK HERE TO READ MORE...
Use Site Search To Improve Your SEO
If you have your own website you can add a search box to your website for your users and use that to increase your own Search Engine Optimization and also use it for keyword research. In the back end, Google provides you with statistics on the number of times people search. You can also see what they are searching for. So if a particular search query is popular in your market then you can be one of the first to know that. You can use that information to improve the Search Engine Optimization on your website. You can also use it help you come up with ideas for future pages and websites. Here's an example. Let's say you own a website dedicated to teaching people how CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
Connect with Nick Stamoulis
Brick Marketing - SEO Company
