How To Select Keywords For Your Google AdWords Campaign

Writing by Nick Stamoulis

Here are a few tips for choosing your Google AdWords keywords: First, Google has a keyword selection tool; use that rather than your other tools. If fact, you can use AdWords' keyword tool for all of your keyword research. That's how confident I am of it. Secondly, make sure your website is highly optimized and ready to sell. If your website doesn't have good sales copy then it doesn't matter how much traffic you get. You want it to convert. After you know that your website is ready to handle the traffic, borrow its keywords. Every page should have its own keywords. Those are the keywords you'll use to send people to that specific landing page. After all, matching the keywords from your AdWords campaign to your web CLICK HERE TO READ MORE...

May 16, 2007
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Search Marketing

How To Build Traffic To Your Blog

Writing by Nick Stamoulis

Do you have a blog? Are you struggling to build it traffic? Here are a few pointers that might be helpful: Write great content. There is no substitute for well-written content that grabs attention. If you write valuable content that gets people to read and interests them on your subject then they'll come back and read it again. And again. And again. Consider SEOing your blog. It isn't hard, but it will help you in the rankings. Of course, don't sacrifice quality content trying to stuff keywords into it just so you can rise in the rankings. That won't cut it. But after you've got your content written and you know you've hit the quality mark, go back and read to see where you can add a CLICK HERE TO READ MORE...

May 14, 2007
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Search Marketing

Affiliate Marketing: Does Structure Matter?

Writing by Nick Stamoulis

Affiliate marketing has been around almost as long as the Web itself. Well, since the World Wide Web, anyway. Essentially, your affiliates are your sales people. They bring you business. You should treat them well. From what I've seen, the best affiliate programs do three things: Compensate performance generously Reward recruiters Provide marketing collateral for the affiliates You have to make affiliate efforts worth your affiliates' time. What that means is compensation must be commensurate with the amount of time and energy your affiliates put into promoting you. That will be different from product to product, service to service, and between products and services. Generally, though, you want to compensate your affiliates with generous commissions. Some affiliate programs pay as much as 75%, but I think 50% for most products CLICK HERE TO READ MORE...

April 13, 2007
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Search Marketing

PPC Campaigns: How To Choose Where To Place Your Ads

Writing by Nick Stamoulis

While I'm on the pay-per-click kick, here's a quick tip to help you determine whether you should use Google, Yahoo, or another source for your PPC campaign. First, consider your target market. Are you aiming your advertising toward techies? Keep in that Google may have the lion's share of searches, but they don't have the lion's share of searchers. Allow me to spell out the difference. Google has captured more than 50% of the search market in the U.S. In the UK, 75% of searches are conducted on Google. But keep in mind that those are individual searches. Yahoo, by contrast, second in number of searches in the U.S., has more than 50% of search traffic. I hope you see the difference. Yahoo is the most visited website CLICK HERE TO READ MORE...