If the Web is Immediate, Why is SEO Slow?
SEO is a marathon, not a sprint. I’ve said it before and I’ll say it again—SEO is a slow, ongoing process that you just can’t rush. This is the number one SEO lesson I strive to teach my clients. On more than one occasion I’ve been asked by a full-service SEO or SEO consulting client, “But Nick. I can publish a blog post/article/video/changes to my website and it goes live immediately. Why doesn’t SEO happen immediately too?” There are actually a few factors that impact how quickly your SEO takes effect. Here are 3 of them: Too much content for it all to be immediately searchable. Yes, you can publish a 100 blog posts at once if you want, hoping your content CLICK HERE TO READ MORE...
The Wrong Things to Think When Hiring an SEO Company
Fair warning, some of these thoughts may come across as a little ridiculous (especially for site owners that understand SEO), but after 13 years of Internet Marketing I’ve run into my fair share of ridiculous! If you are looking to hire an SEO company, here are six ideas you don’t want popping into your head during the process. 1. They’re an SEO firm, if they say my site isn’t doing well they must be right! Believe it or not, I probably get one or two calls a week from other SEO companies telling me that Brick Marketing is doing poorly in the search engines and isn’t generating enough visitors. First off, you’d think an SEO company would do a little better research before they CLICK HERE TO READ MORE...
SEO Advice for Small Business Owners
Even small businesses can benefit from a strong SEO program. We live in an online world, and even 50 year old mom-and-pop pizza joints have a basic web presence nowadays, even if it’s just a one page website with their address and phone number. If you are looking to take your small business SEO to the next level, here are three pieces of advice: Try to learn the basics of SEO for yourself. In my opinion, small business owners shouldn’t be so quick to outsource their SEO the minute their website is live. Take a year (which gives your site time to age and gain trust) and learn the basics of SEO for yourself! Maybe signup for a local SEO workshop or download a few SEO 101 CLICK HERE TO READ MORE...
Don’t Worry So Much About the SEO Inner Circle
I came across this post on Shoemoney.com the other day that talked about the kind of behaviors that would get an SEO professional ousted from the SEO inner circle (or banned for life from ever joining). It got me thinking, why are we all so concerned with being in the “in crowd?” Whether it’s our personal or professional life, we all want to belong to these almost mythical groups of “cool” people. I think it all started way back in Junior High when no one wanted to sit alone at lunch, but this mentality that we have to be in the inner circle in order to make it has carried over into our professional careers. This is a post for CLICK HERE TO READ MORE...
How to Keep Your SEO Efforts Organized with a Content Inventory Spreadsheet
This is a guest post by Amanda DiSilvestro of Business.com Most people who have read my writing know that I have a good knowledge about SEO, but yet I am still young and have therefore only worked in the SEO department of one company. For this reason, the way that SEO is monitored here seemed, at least to me, to just be the way it’s done. Being that I focus on the writing and guest posting aspect of my company’s SEO efforts, I am very familiar with how we record all of the content that is put out onto the web as well as the content that is put onto our site. To me, this seemed normal. However, as I have recently discovered, not all CLICK HERE TO READ MORE...
What’s the Value of a Non-Branded Visitor?
A non-branded visitor is someone that finds your site by searching for a general keyword in the search engines, as opposed to searching for your brand or products by name. Depending on your industry and niche, someone that finds your site via a non-branded keyword might not be ready to convert the moment they land on your site. Especially in the B2B world, it’s hard to build that consumer confidence from one interaction with a potential customer. However, just because it might take a while to turn that visitor into a lead and then into a paying customer, that doesn’t mean you shouldn’t try to drive more non-branded traffic to your website! I was recently pulling together an annual SEO visitor report for one of my CLICK HERE TO READ MORE...
H Tags Help SEO and Improve User Experience – SEO Video Tip
H tags are like the headlines of your site's content. They tell readers what that page is about and help break up the content into manageable chunks. Not only are H tags a great place to target your most important keywords and help your SEO, they improve the overall user experience of your website by making it easy for visitors to find the information they are looking for. Watch this week's SEO video lesson here! For more onsite SEO tips and lessons from Nick Stamoulis, check out the Brick Marketing onsite SEO video lesson CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
