In House SEO – Find the Right People
The great thing about building your business through SEO has been for smaller businesses, it is really a level the playing field and allows everyone to be competitive. You could be a business that doesn’t have a tremendous marketing budget and really make a significant impact online with a little elbow grease. All you need to do is make some time and learn the craft of marketing a website in the online space and you can quickly gain some much needed visibility through your SEO efforts in house. Offline you didn’t really have that choice, you either paid for the effort or it didn’t happen and the online space has really changed the way businesses now communicate with the masses. Just because you do not CLICK HERE TO READ MORE...
Google Gives SEO Link Building Advice
The way the search engines operate is almost always changing. Sometimes the changes happen while we sleep and sometimes we are given a heads up way in advance so that we can prepare for the blow. Regardless building links is always going to be an integral part of building up a business online. In a recent blog post Google gives their advice on some ways to build up nice quality links pointing to your website in order to get on Google’s good side. “Directory entries are often mentioned as another way to promote young sites in the Google index. There are great, topical directories that add value to the Internet. But there are not many of them in proportion to those of lower quality. If you decide CLICK HERE TO READ MORE...
SEO Services Company – Can You Trust Them?
If you are somewhat new to the SEO world and you have been given the task of finding an SEO services company to hire to help your business might leave you with some investigative work to do. There are many, many SEO companies out there claiming they are the best and if you are trying to isolate the right SEO services company to partner with there are some things you should know before you make your final decision. Don’t Base Your Entire Decision On Price This theory can go in both directions. With many things in life if it sounds too good to be true it probably is. Do you really think you are going to effectively market your business and beat out your competition on CLICK HERE TO READ MORE...
10 Deadly SEO Sins
SEO still seems like a very foggy effort to many website owners. I still see people in the forums and blogs that seem to be stuck in search engine optimization circa 2001 by looking for directory submission services and articles “blasts” which do nothing but flood the web pages with junk. There is such a thing as good search engine marketing and it is important to fully understand this. Let’s take a look at some of the largest SEO mistakes a website can make that will ultimately hurt their SEO efforts: SEO Sin#1 - Mass Submission: A mass submission of almost anything online is just not as effective as it once was. There is no easy way of marketing your business online. There is a tremendous amount CLICK HERE TO READ MORE...
Search Engine Rankings & Branding Go Hand in Hand
There are two different outcomes that many websites or businesses strive for when they market themselves online but which is more important: achieving higher search engine rankings or really building out your business brand in the online space? Both are important and crucial for success online but which do you prefer? Since the spawn of the search engines many people’s mindset has always been to be on page 1. Everything they did online revolved around being on page 1 and we grew with the search engines thinking that the only way a website can succeed is to have high search rankings for their targeted keywords. As a website owner it is important to understand that things have changed, they are changing and they will change CLICK HERE TO READ MORE...
Steps to Build Your SEO
Search engine optimization is one of those things that require certain steps in a specific order to really work well. I often times see many people putting the buggy before the horse really just wasting time, energy and money by not putting the puzzle together in the right sequence. The following are a few SEO steps to consider. I mention FEW because there are so many involved but these are a few to think of: 1st SEO Step: Everything starts with your website. Your website is the foundation for everything else you do online so you want to make sure it is running at 100% efficiency. This means having a well optimized website with unique meta info and optimized well written content. You also want to CLICK HERE TO READ MORE...
SEO Agency: What to Look For According to Google!
When Google comes out and tells you what you should be looking out for in an SEO agency or firm it is important to listen up. Matt Cutt’s states that are certain red flags you should listen out for when searching for a search engine marketing company to help you out with your exposure. He claims there are many good SEO agencies out there but there are also some bad apples to watch out for. Here is a great video from Google’s Matt Cutts about hiring SEO agencies: Things to watch out for when interviewing SEO Agencies: Vagueness: If you are not sure what the SEO agency is planning on doing you should find a different vendor. Search engine optimization is not voodoo or magic; it is proactively CLICK HERE TO READ MORE...
SEO Concerns for Ecommerce Websites
Search engine optimization is important for all types of websites including ecommerce platforms. Things can get tricky for e-commerce websites because some have many products. It can become quite an immense task to have to optimize thousands of merchandise pages but if you want to be successful online you are going to have to take the time and dive into SEO at some point. It is no surprise that good quality unique content is an important step to the process of optimizing a website. Often times on an e-commerce website you could have product categories where the only difference between ten or fifteen products could be simply the color. It might be easy to write one product description and simply change out the text for the CLICK HERE TO READ MORE...
SEO Is Far From Dead
The search engine optimization industry is quite crazy at times when you take a step back and really take a look at things. If you have been in the industry for quite a while you will know that SEO has changed drastically from what it once was back in the day. For a very long time the search engines have been significantly trying to eliminate those who spam the search engines only to increase short winded search results that might have worked a few years ago but might not be so potent in today’s business world. Search engine marketing is a very dynamic form of marketing and is always going to be changing which is actually quite a good thing. It is an industry that CLICK HERE TO READ MORE...
Search Engine Optimization (SEO) Journal is Owned and Operated by:
Nick Stamoulis
Tel - 781-350-4365
nick@brickmarketing.com
My SEO Company - Brick Marketing
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