Rebuilding a B2B Website? Incorporate SEO Now!
On-site optimization has become more important than ever to capitalize on changing user search behavior and the new search algorithm updates. Aged and established B2B sites that had never done any previous SEO have the luxury of a strong search engine trust factor, something that only time can bring. A little onsite SEO and they see dramatic results relatively quickly. New B2B sites that build SEO right into their web design get off on the right foot and don’t have to worry about scrambling to catch-up down the road. If you’re looking to redesign or re-launch your B2B website, optimize it as you go! Here are 3 benefits of incorporating SEO into the initial design process: Your content is ready to rank. CLICK HERE TO READ MORE...
Common Onsite Enterprise SEO Challenges
While the same white hat SEO guidelines should apply to all websites regardless of size, larger websites (think 1,000+ pages) face a unique set of challenges that smaller website may not have to deal with. Smaller websites are often able to make decisions quickly and act on them ever quicker because they don’t have to worry about these 3 common onsite SEO challenges: Scale The most obvious problem facing many large websites looking to begin their onsite SEO is the sheer size of their website. I can tell you first hand that optimizing a 1,000+ page website is no small feat; the keyword research alone can easily take 40-80 hours of work, while actually optimizing the content (including writing Meta tags, optimizing the URL structure CLICK HERE TO READ MORE...
Attempting a Guinness Book World Record for Social Media SEO Link Bait
Guest Post Written By Brian Hawkins If you’ve read enough posts here on Search Engine Optimization Journal. You’ll know that there is no silver bullet to high search engine rankings. So if any SEO agency could guarantee top 10 rankings, it’s simply not worth the risk. Which is why Brick Marketing is a huge advocate of quality original content with its SEO infused social media services http://www.brickmarketing.com/social-media-seo-service To prove my point why you should obey Google’s Rules: What would you do if you went to work and noticed that you were no where to be found in the search engines? Plus this was your peak Q4 season that counted for a majority of your ten million dollar plus e-commerce site. Would you start to CLICK HERE TO READ MORE...
Is it Time to Ditch Your SEO Partner?
Choosing which SEO firm, consultant or expert to outsource your website’s SEO campaign to is a big decision. You might look at a dozen potential SEO partners before you decide which one is right for you. But working with an SEO company is not like getting married; you don’t have to tough it out for better or for worse. If six months into the relationship you notice that things aren’t progressing as smoothly as you had imagined, it might be time to ditch your SEO partner. Here are 3 signs that it’s time to look for greener pastures: You’re constantly chasing them down. I take pride in my customer service and do my best to get back to my SEO and consulting clients as quickly as possible. I CLICK HERE TO READ MORE...
Optimizing Your Website for Local Search
Many businesses and websites aren’t looking to dominate the national search results; they just care about doing well in their own neighborhood. For instance, a plumbing company in Phoenix, Arizona doesn’t want to get visitors to their site from Normal, Illinois, so ranking well for national keywords isn’t the primary objective. Even though that visitor is looking for a plumber (which you might assume makes them part of the plumber’s target audience) that Illinois homeowner isn’t going to hire an Arizona based plumber. This is why it is so important for local businesses to incorporate local SEO best practice guidelines into their onsite optimization process. Here are 3 best tips for optimizing your website for local search: Localize your keywords. Localizing your keywords CLICK HERE TO READ MORE...
3 Common B2B SEO Mistakes
It’s very easy to make small mistakes with your company’s B2B SEO campaign that can have lingering effects on its long term success. Many B2B companies don’t even realize they are making these simple mistakes and can’t understand why their SEO campaign is under-delivering on their expectations. If your B2B SEO campaign seems to be suffering, double check that you aren’t accidentally making these 3 SEO mistakes before deciding to chuck your campaign. 1. Relying too heavily on industry jargon for your main keywords. This is a common SEO problem in many B2B industries, especially for tech or software companies. You might rely too heavily on industry specific keywords (like “contact reasoning engine”) that don’t mean anything to your target audience. Instead of “contact reasoning engine,” they CLICK HERE TO READ MORE...
Ocean Marketing’s Shady SEO Practices Exposed
First off, I’d like to thank everyone who brought this situation to my attention. Without your comments and emails I might have never realized that I was one of the bloggers that Ocean Marketing was blatantly plagiarizing from. Just yesterday a reader sent me this link from Reddit about a company called Ocean Marketing, with a note saying they thought one of the company’s blog posts looked suspiciously like a post from this blog. I pulled up the two posts side by side. Search Engine Optimization Journal: Who is Handling Your Social Media Marketing? Ocean Marketing Blog: Who is Handling Your Social Media Marketing? Even with just a quick glance it’s pretty obvious that their post CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
