Social Search Factors that Affect SEO
A few months ago Search Engine Watch writer Gareth Owen wrote a post entitled “Top 13 Social Media Ranking Factors for SEO” that discussed what social search signals the major search engines are likely taking into consideration when using social media data in their search algorithms. There are a few that I would like to point out and further discuss here. 1. Quality of followers Some would say that the more followers a brand/company/person has on Twitter, the better. While quantity is important, I would argue that the quality of those followers is going to be more heavily weighed than the quantity. Just like anything else deemed important for SEO, once the search engines started looking at Twitter as a part of their algorithms, the CLICK HERE TO READ MORE...
Best Practice Tips for Press Release SEO
Writing and distributing online press releases should be included in your monthly link building activities for several reasons: 1. They are a great source of publicity for your company 2. They can rank in the search engines, increasing your brand visibility and recognition 3.They provide quality, one way links to your site 4. They can get picked up by various media outlets and be transitioned into offline press releases and news stories The benefits of distributing a well-written and newsworthy press release are pretty straightforward. But it’s very easy to only look at them from an SEO perspective. This is a very dangerous thing to do! Yes, online press releases can have an effect on your SEO, but in the effort to make a press release SEO friendly, I’ve seen CLICK HERE TO READ MORE...
Don’t Be SEO Penny Wise, Pound Foolish
I had been working with this ecommerce SEO client for 4 years (who I shall refer to as Client X throughout this post) that had decided they wanted to do a site overhaul. I was all for it at the time and really excited for the opportunities brought on by the redesign. The site definitely needed to update their content on the homepage, increase the amount of content on other pages, and better incorporate call-to-action buttons throughout the site, etc. Plus, this gave me the opportunity to go in and incorporate appropriate SEO tactics into the site as it was being designed, which is always easier than doing it after the fact. I thought Client X had a great opportunity on their hands and was CLICK HERE TO READ MORE...
Build Your Personal Online Brand with SEO
If you work in any kind of consulting position, regardless of industry, you know that you are basically selling yourself- your experience, you skills, your knowledge and your reputation. All of those factors contribute to your value as a consultant and are what are going to convince a company to hire you, either on a project-by-project basis or place you on retainer. Let SEO help build your personal online brand! Here are some SEO basics that you can adapt for marketing your online brand: Optimize Your Consulting Page Not just for [industry] consultant, your consulting page has to include variations of keywords that someone might use to search for a consultant in your field. This includes phrases like “expert,” “consulting,” “consulting services,” “specialist,” “professional” and more. You CLICK HERE TO READ MORE...
Breaking into the SEO Clique – One Year Later
About a year ago I wrote a blog post entitled “How to Break into the SEO Clique.” The post centered on one of my few personal frustrations with the SEO industry; the cold shoulder and cliquey attitude SEO professionals tend to have towards one another. The post focused on my relationship with a top SEO site that had asked me to stop commenting on their blog posts, even though I was submitting quality, well-thought out comments. I’d spend a half hour writing a three paragraph response only to have it rejected by the site administrator. Understandably, I was a little bit miffed. So as to not ruffle any feathers, I stopped commenting on the blog for a while, just as I was CLICK HERE TO READ MORE...
4 Types of SEO Clients to Avoid
One of the key factors of success for an SEO campaign is the relationship between the client and the SEO consultant. It’s important that the client trusts their consultant or agency and feels comfortable sharing aspects of their business model with them. However, it’s just as important for the SEO consultant to be able to have a good business relationship with the client. There are all types of clients out there that range from great to horrible nightmares. Here are 4 Types of SEO Clients to Avoid: Clients that are Impatient SEO is a long term building process. It takes many months to see results and to rank well in the search engines. This is especially true if the client is CLICK HERE TO READ MORE...
It’s Time to Get Your SEO Local
As you know, link building is an important part of search engine optimization. It increases your company’s brand and visibility online and establishes trust with the search engines. The more relevant inbound links that your website has, the greater the chance that your website will rank well. There are many ways to build your links. Popular strategies include article marketing, social networking, blogging, blog commenting, distributing newsworthy press releases and directory submissions. Another great way to build your links is to submit your website to local profile directories. Some people tend to think that only a local business should do this, but that isn’t true. Even if you sell your product or offer your services to people across CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
