What’s New in SEO for October 4, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Ads are just answers Over time, Google has worked to improve and expand its search advertising products. What started as three lines of simple text has evolved into ads that are multimedia-rich, location-aware and socially-amplified. WHAT'S NEW THIS WEEK WITH YAHOO: An employee speaks out: Yahoo! Search is ready to fight In this post a Yahoo! employee explains how Yahoo! Search has always been and remains committed to changing the face of search. WHAT'S NEW THIS WEEK WITH BING: Deluged by Daily Deals? Browse Over 200k Offers with Bing Deals Bing has launched Bing Deals, CLICK HERE TO READ MORE...
Nick Stamoulis Speaking at Providence eMarketing Conference
Calling all New England marketing professionals! Nick Stamoulis, President and Founder of Brick Marketing will be speaking on the Providence SEO panel at eMA’s Power of eMarketing Conference on October 12th, 2011 in Providence, RI. Nick Stamoulis will be speaking from 1-2 PM with other SEM panelist, Michael Briggs Vice President of Search Strategies at Website Publicity. The afternoon SEM session will focus on search marketing best practices. The Power of eMarketing Conference will be held at the Providence Marriott Downtown on October 12th-13th. Online registration is open until October 11th. Attendees who are unable to register online are also allowed to register at the door on the day of the conference. Click here to learn more about the Power of eMarketing Conference. CLICK HERE TO READ MORE...
Blog Posts to Read for September 29, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! PREMIUM MEDIA: Content Matters When You Want to Market Effectively This post takes a look at a few ways to ensure that you’re on the right track to providing content that soars above the rest of the pack. CLICK HERE TO READ MORE Use SEO to Extend the Shelf Life of Your Social Media Content This post includes two charts showing typical visit patterns for blog posts from social referrals and search referrals. CLICK HERE TO READ MORE Facebook Should Stop Worrying So Much About Google Plus This CLICK HERE TO READ MORE...
You Can’t Rush Your Sales Cycle or Your SEO – SEO Video Lesson
Every website has it's own unique sales cycle, which is something you have to take into consideration when measuring the success of your SEO. For example, if your sales cycle is 6-9 months long and you stop your SEO before that, you won't be able to determine what is the true ROI. Don't give up on your SEO too soon just because you aren't seeing the results you want right away. Watch this week's SEO video lesson here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
What’s New in SEO for September 27, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Choosing the result you want just became easier Google has made it easier to see Instant Previews of your search results. You no longer need to click on the magnifying glass to see a visual overview of a page, you just need to move your mouse over a search result and hover over the arrows that appear. WHAT'S NEW THIS WEEK WITH YAHOO: Yahoo! Rolls Out Redesign for Search Results Pages Yahoo! has been working to unify the search experiences across web, multimedia, and vertical search results pages with a design CLICK HERE TO READ MORE...
Make Your Site a Brandable Entity
Your website is your most critical asset to your search marketing—everything revolves around it. The keywords you target should accurately reflect webpage content, link building works to build your site’s trust factor and ultimately drive traffic, social media profiles provide new ways for your brand to interact with your target audience and so forth. Without a great website to hold it all together, the rest of your search marketing efforts will just go to waste. But you’ve got to first make sure your site is worth a strong SEO campaign, and that means keeping in a brandable entity. 1. Don’t launch a site that’s built to rank Keyword heavy sites and microsites are the lazy marketer’s way out. If you build a site to CLICK HERE TO READ MORE...
3 Inbound Marketing Myths
Inbound marketing could also be called “opt-in marketing.” The basic premise of inbound marketing is to make your site appealing to those that are already looking for it. Instead of trying to force your message on your target audience, you are setting your site up to be found when your audience needs it the most. Inbound marketing (which involves social media, SEO and content marketing) is an incredibly powerful online marketing tactic. It seems like a simple enough approach, but can actually be incredibly complex once you get involved. Like any new (relatively) marketing tactic, there are a lot of things about inbound marketing that some people don’t understand, which means they aren’t doing it right! Here are 3 common inbound marketing myths: Inbound marketing is free. Sure, it CLICK HERE TO READ MORE...
Blog Posts to Read for September 22, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Is Your Brand Disconnecting on Social Media? B-to-B companies are struggling with how they approach social media because they need to act less like brands and more like people. CLICK HERE TO READ MORE Optimization Techniques for Various Content Types This post provides tips for how to optimize text based content, images, videos, and news for search. CLICK HERE TO READ MORE The huge differences between old and new local results This post discusses the differences between Google’s old Local Search integration and the new model and includes screen CLICK HERE TO READ MORE...
Simple Video Marketing Can Be Effective – SEO Video Tip
Incorporating videos into your online marketing is essential to success. While coming up for ideas for your video marketing may be intimidating at first, the trick is to not over think it! Videos allow you to connect with your target audience in a new and engaging way and don't have to be expensive to be useful for your customers. Watch this week's SEO video lesson here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
What’s New in SEO for September 20, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Hide sites from anywhere in the world In March Google introduced the option to block sites from search results. Now, sites can be blocked on most Google domains anywhere in the world. WHAT'S NEW THIS WEEK WITH YAHOO: Site Explorer transition to Bing Webmaster Tools Yahoo! has been making great progress in transitioning organic search results to the Microsoft search platform in various markets and webmasters should be using Bing Webmaster Tools to ensure that their websites get high quality search traffic from Yahoo! WHAT'S NEW THIS WEEK WITH BING: CLICK HERE TO READ MORE...
Register Today for the Digital East Conference
Brick Marketing is a proud sponsor of the second annual Digital East conference , held in Tysons Corner, Virginia on September 28th-29th, 2011. Brick Marketing President Nick Stamoulis says, “Brick Marketing is very proud to be sponsoring the Digital East conference this year. It’s a great conference with a lot of information to be had by attendees. There is something for everyone to learn and take back to their office on Monday morning.” The conference was designed to promote forward thinking and thought leadership on digital topics. Digital East supports digitally-oriented activity, innovation, and economic development of the mid-Atlantic region. Attendees at the Digital East conference are often responsible for influencing the direction of their organization’s strategy, marketing and technology CLICK HERE TO READ MORE...
Register Today for the MarketingSherpa Boston B2B Summit 2011
Attention all Boston-area B2B marketers! There is still time to register for the 2011 Boston B2B Summit. The event will be hosted at The Westin Waltham Boston Hotel from September 26th-28th. The program will feature 4 tactical training sessions, 5 attendee activities and expert panels The revamped B2B Summit is taking a more hands-on approach to B2B marketing than ever before. Go beyond just hearing about great B2B marketing ideas and learn how implement proven strategies for your own business immediately! You'll expand your own B2B knowledge and expertise with hands-on-training, panel discussions and workshops from Dr. Flint McGlaughlin, Brian Carroll, Jeffrey Rice and Jen Doyle from the MECLABS team, as well as more than 20 other B2B marketing experts. Whether you’re looking for CLICK HERE TO READ MORE...
Don’t Wait Until You Get Burned to See the Value of White Hat SEO!
It’s happened to me dozens of times, and it will probably happen a dozen times more. I’ll be pitching a potential client who I think is a good fit, only to have them go with another SEO company that is offering the same services for the low, low price of $99.99 a month! I understand that companies in any industry will try to underbid each other in order to win a client (especially when the economy is as unstable as it is right now), but if I’ve learned anything in my 12+ years as an SEO consultant, it’s that you get what you pay for. More often than not, if you come across an SEO company promising everything under the sun for an unbelievable price, they CLICK HERE TO READ MORE...
Blog Posts to Read for September 15, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How Google + (Plus) Can Grow Your Online Business This post states that experts who have reviewed Google+ report that they found it to be more compelling and engaging than Facebook. CLICK HERE TO READ MORE Making your website more social (it’s not all that hard) This post provides 8 ways to “bring your website up to social snuff”. CLICK HERE TO READ MORE Skate to where the puck will be, not to where it's been You don’t want to bother going to where the social media action CLICK HERE TO READ MORE...
Download a Free Social SEO Guidebook by Brick Marketing
“The Definitive Social Media Guidebook: Ways to Integrate Your SEO and Social Media Marketing” is my attempt to develop a comprehensive social SEO guide for webmasters, business owners and marketing professionals looking to expand their knowledge of SEO and social media marketing. This guide takes a look at how social media marketing has infused itself in the world of SEO. No longer existing in separate silos, social SEO is changing the online marketplace forever. So much of your online brand reputation and presence are tied up in social networking, it is impossible to fully separate social media marketing from your SEO and link building campaigns. The Brick Marketing social media marketing guide is broken into 7 sections including: • What Social Networks Should You CLICK HERE TO READ MORE...
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