Are Search Engine Optimization And Branding Inclusive Or Exclusive?
Can you undertake a search engine optimization program and a branding campaign at the same time? The answer is yes, of course you can. The follow up question: "Should You?", is probably more important. It is an important question as it can determine the direction of your search engine optimization program and your social marketing efforts. To answer the question, you need to ask yourself the following questions: Can you afford to wait until you have developed your brand? Can you realistically develop a brand? Is there strong brand competition? Do you need to develop a brand? The last question is probably the most important. If you are re-selling products then perhaps the main focus should be on the products themselves along with any existing brands. Likewise, if there are already CLICK HERE TO READ MORE...
Re Optimize Those Bounce Pages
If you use Google Analytics you will be able to identify those bounce pages and rethink your search engine optimization strategies for those pages. A bounce page is a page that a visitor arrives on and for whatever reasons, immediately leaves. Using Google analytics you can identify these pages quickly. To find which pages bounce, go to your Google Analytics area and The Google Analytics Landing Pages report (Content Section). You can find more information through the Google Web Site Optimizer blog. To quote from the blog: That's why it's so important to find, and fix, high-traffic landing pages that lose a high percentage of visitors. Look at the "Top Landing Pages" report within the Content section of Google Analytics. Pages that have both a high Bounce CLICK HERE TO READ MORE...
Search Engine Optimization And Keywords To Target Customers
With reports that over 90% of adults use the internet to research a product prior to purchasing, fine tuning your search engine optimization program to include product based keywords could be vital. It is all going to start with your content. Your search engine optimization program may be the best in the business but if you are not providing the content they want, they wont come back; no matter where you are placed on the results pages. The ordinary man (and woman) in the street are becoming internet savvy at a remarkable speed. When searching online, they are more likely to try a brand or product dot com before even looking at the search bar. If you have that brand or product dot com domain you are CLICK HERE TO READ MORE...
Hire An Ethical Search Engine Optimization Specialist
Search engine optimization is a specialist industry and requires a lot of skill, experience and dedication to produce the best results. Unfortunately their are many scammers around who pray on web site owners who have little knowledge of the industry. Scammers can often be easy to identify. First, they promise the world, often at prices far cheaper than the larger firms. Ethical search engine optimization specialist will never promise all. They can advise on what areas require attention and what sort of outcomes you may achieve. Ethical search engine optimization experts will rarely go around drumming up business. If they are ethical and good at what they do, they wont need to - they will have plenty of work on their books already. If you are approached CLICK HERE TO READ MORE...
Can Duplicate Title Tags Undo Your SEO Efforts
An intertesting article by Stoney deGeyter on smallbusinessnewz raises an interesting question when it comes to duplicate content and web design, title tags and search engine optimization. Many web designers, particularly when working to a limited budget, often create header and footer templates for their clients. As a time saving practice this is fair enough. If you're having ten pages created it sounds like good business sense to create templates that can then be filled with the relevant content individually. However, the header and footer can play an important role in search engine optimization programs. The last thing you need is to have your web design fight your efforts along the way. To quote Stoney: ...I believe the title tag is the single most important piece CLICK HERE TO READ MORE...
Google Is Updating Its PageRank Again
It looks like we are going through another PageRank update. I've seen some blogs and websites move up in PR just in the last couple of days. SEOJ is now a PageRank 5 - woo hoo! Brick Marketing has gone up to a PR 4. But what does it all mean? Well, just a little bit of info for you on PageRank, if you are not all that familiar. Having a PR4 really is not anything super duper to be proud of. If you do everything right in the SEO department, you can reach a PageRank of 4 within 1 year, no problems. You really don't start getting the recognition you deserve until you hit PageRank 5 and beyond. But for every step in PR you take CLICK HERE TO READ MORE...
Are Your Search Engine Optimization Efforts Paying Off
It seems there has been another PageRank update over the last 24 hours with the usual chorus of ooh's, aaah's and oh-no's. In the meantime search engine optimization consultants are busy calming their clients. Generally speaking, PageRank is not worth worrying about except perhaps when a new update is released. For many, it validates their search engine optimization strategies. There is nothing like getting a little numeric pat on the back every now and then. Where PageRank updates do deliver a valid message is when your PageRank drops. Then you need to seriously reconsider your search engine optimization strategies along with any other activities that be considered a little gray, unethical or downright black hat. If you have been in the search engine optimization business for any length CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
