Black Hat SEO is like the Dark Side of the Force
Star Wars is a quintessential story of good versus evil. The dark side of the force offers limitless power—and even though Darth Vader’s suit is pretty much the greatest uniform ever, it also means he’s half machine. The light side of the force requires self-discipline, training and a lot of patience. In essence, the force is a great metaphor for SEO, where black hat SEO and white hat SEO are fighting for search engine ranking positions instead of Luke’s soul. But Luke wins in the end, and even Darth Vader realizes the error of his ways. Practicing white hat SEO is the only way to go to come out unscathed. Just like the dark side of the force, engaging in black hat SEO can be CLICK HERE TO READ MORE...
Finding the Right In-House SEO Employee
If your company is lucky enough (or profitable enough or large enough) to have an in-house marketing department, why not consider adding an SEO expert to the team? Having your SEO handled in-house is great because it seamlessly falls in lines with your other marketing efforts. Your in-house SEO employee is going to be fully immersed in the culture of your company and values of your brand. They will know your business better than any outside SEO agency ever could, simply because they are there every day, working in the trenches with the rest of the marketing staff. But hiring an employee to handle your SEO involves asking the right set of questions, some of which may differ from your standard hiring procedure. Here are CLICK HERE TO READ MORE...
Branding Helps Your SEO
The world of search engine optimization is something that is changing at all times. Sometimes the changes are subtle and other times they are very drastic. The business world all-around is something that is constantly changing and evolving and things are not like they once were years ago. It is important to realize that branding plays a much stronger role in today’s online space than ever before. Clients and customers tend to spend just a little bit more time than usual trying to make decisions surrounding any purchase, and the more that they can remember you, the stronger your chances of a purchase. When a potential customer or client makes their way around the pages of their favorite search engine they might end up bumping CLICK HERE TO READ MORE...
Social Search Factors that Affect SEO
A few months ago Search Engine Watch writer Gareth Owen wrote a post entitled “Top 13 Social Media Ranking Factors for SEO” that discussed what social search signals the major search engines are likely taking into consideration when using social media data in their search algorithms. There are a few that I would like to point out and further discuss here. 1. Quality of followers Some would say that the more followers a brand/company/person has on Twitter, the better. While quantity is important, I would argue that the quality of those followers is going to be more heavily weighed than the quantity. Just like anything else deemed important for SEO, once the search engines started looking at Twitter as a part of their algorithms, the CLICK HERE TO READ MORE...
Best Practice Tips for Press Release SEO
Writing and distributing online press releases should be included in your monthly link building activities for several reasons: 1. They are a great source of publicity for your company 2. They can rank in the search engines, increasing your brand visibility and recognition 3.They provide quality, one way links to your site 4. They can get picked up by various media outlets and be transitioned into offline press releases and news stories The benefits of distributing a well-written and newsworthy press release are pretty straightforward. But it’s very easy to only look at them from an SEO perspective. This is a very dangerous thing to do! Yes, online press releases can have an effect on your SEO, but in the effort to make a press release SEO friendly, I’ve seen CLICK HERE TO READ MORE...
Don’t Be SEO Penny Wise, Pound Foolish
I had been working with this ecommerce SEO client for 4 years (who I shall refer to as Client X throughout this post) that had decided they wanted to do a site overhaul. I was all for it at the time and really excited for the opportunities brought on by the redesign. The site definitely needed to update their content on the homepage, increase the amount of content on other pages, and better incorporate call-to-action buttons throughout the site, etc. Plus, this gave me the opportunity to go in and incorporate appropriate SEO tactics into the site as it was being designed, which is always easier than doing it after the fact. I thought Client X had a great opportunity on their hands and was CLICK HERE TO READ MORE...
Build Your Personal Online Brand with SEO
If you work in any kind of consulting position, regardless of industry, you know that you are basically selling yourself- your experience, you skills, your knowledge and your reputation. All of those factors contribute to your value as a consultant and are what are going to convince a company to hire you, either on a project-by-project basis or place you on retainer. Let SEO help build your personal online brand! Here are some SEO basics that you can adapt for marketing your online brand: Optimize Your Consulting Page Not just for [industry] consultant, your consulting page has to include variations of keywords that someone might use to search for a consultant in your field. This includes phrases like “expert,” “consulting,” “consulting services,” “specialist,” “professional” and more. You CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
