Matt Cutts’ Search Engine Optimization Predictions (And My Surprise)
Matt Cutts finally got around to making his predictions for 2008. Aside from the disclaimer, I thought they were pretty interesting. Here's what Matt Cutts think will happen this year: 2008 will be the year that hacking and search engine optimization (SEO) collide in a major way. By the end of the year, a nontrivial fraction of blackhat Search Engine Optimization will involve illegally hacking sites for links or landing pages. One webhost will get a significant black eye as hundreds or thousands of customers’ websites are hacked. The growth of illegal-blackhat Search Engine Optimization will leave traditional blackhats with a difficult choice: risk doing something illegal or sit out. That's a very interesting prediction. I can see it happening, but I don't get the CLICK HERE TO READ MORE...
Convert Your HTML To XML And XHTML
Did you know you can convert your HTML to XHTML and allow your website visitors to subscribe to your content with RSS? Maybe you knew that but didn't know how. Well, it's really not difficult if you have the right Search Engine Optimization tools. First, the difference between XHTML and XML ... XML stands for Extensible Markup Language. It does not, like HTML display data on a screen. Rather, it carries data from one place to another. That's why it is used for RSS feeds. Another difference between XML and HTML is that you have to define your own tags. They are not predefined. You can't just convert your HTML documents to XML and be done. You don't throw away the HTML once the conversion takes place. You CLICK HERE TO READ MORE...
30 Days To Google-Rank? How About One Week for Search Engine Optimization?
This article by Frederick Townes has some great stuff in it, but you don't have to wait 30 days to achieve Google rank. You can do it in less than a week. Here are some real gems from Frederick's first 25 of 50 tips for getting ranked at Google within 30 days: 50. Build your own or move to Wordpress. Wordpress is a blog platform that's open source (free), robust, extensible and easy to use. Add Feedburner, which equips site owners to broadcast RSS feeds and develop user metrics. Next, synch up Google Analytics and a sitemap plug-in to simplify populating the blog and developing useful, actionable metrics. Also, make sure your blog is pinging www.technoratti.com and other social-ranking sites like www.digg.com. Yes, WordPress CLICK HERE TO READ MORE...
A Bevy Of Cool Tools (And Stuff) For Webmasters
Don't you just hate it when rumors are untrue? Especially if they're somewhat plausible as is the case with Ask ditching Teoma for Google's bots. Evidently, those are rumors are completely false. YouTube's personalize home page is now available. What a great opportunity! You can now put your Webmaster Tools stats on your iGoogle page. You can also cross submit sitemaps via robots.txt. Jotspot is relaunched at a part of Google Sites. Need a wiki anyone? I encourage you to try some of these cool webmaster tools for Search Engine Optimization. All of them appear somewhat useful, though some may not be for everyone. Nevertheless, it never hurts to experiment with new things just to see if they willl CLICK HERE TO READ MORE...
The Relative Value Of Search Engine Optimization Principles
Search Engine Optimization experts disagree. A lot. Kind of like radio commentators during election season. And that's why you'll often find conflicting advice or contradictory statements from one search engine optimization blog to the next. The interesting thing is every Search Engine Optimization professional thinks he's right and the other guy is wrong. Could it be that maybe every Search Engine Optimization pro is right? In a relative sense, Search Engine Optimization is not necessarily about what is true or factual, but about what is effective. If it works for me then I believe it's true. Someone else could disagree and still be just as right. For instance, some Search Engine Optimization gurus will tell you that having your keyword in your domain name isn't necessary. To CLICK HERE TO READ MORE...
Which Search Engine Is Slower At Ranking New Sites?
(Aaron Wall) Can you rank a new site in Yahoo! for terms like insurance without getting it nuked in Google? What makes Yahoo! so much slower at ranking new sites than the other major search engines? I find this question interesting coming from Aaron Wall. In my experience, I've seen MSN Live slow on the uptake in ranking new sites for Search Engine Optimization. Occasionally, I've seen Yahoo! slow in accepting new sites. But I rarely see Google take to a new site very slowly, aside from its famed "Sandbox," that is. I'm sure Aaron Wall has reasons for pointing out that certain sites are getting listed at Yahoo! slower than they are at other sites, but it isn't like that for every site. CLICK HERE TO READ MORE...
Google Discusses NoIndex Options
According to Matt Cutts, Google is considering others ways of handling the NoIndex meta tag, as it relates to Search Engine Optimization. Of course, if he had his way he'd make sure none of the search engines indexed a page with the NoIndex meta tag. Currently, all the search engines have their own policies regarding NoIndex. Here's the breakdown: - Google doesn’t show the page in any way - Ask doesn’t show the page in any way - MSN shows a url reference and Cached link, but no snippet. Clicking the cached link doesn’t return anything. - Yahoo! shows a url reference and Cached link, but no snippet. Clicking on the cached link returns the cached page. Personally, I'd rather a page with CLICK HERE TO READ MORE...



