Breaking into the SEO Clique – One Year Later
About a year ago I wrote a blog post entitled “How to Break into the SEO Clique.” The post centered on one of my few personal frustrations with the SEO industry; the cold shoulder and cliquey attitude SEO professionals tend to have towards one another. The post focused on my relationship with a top SEO site that had asked me to stop commenting on their blog posts, even though I was submitting quality, well-thought out comments. I’d spend a half hour writing a three paragraph response only to have it rejected by the site administrator. Understandably, I was a little bit miffed. So as to not ruffle any feathers, I stopped commenting on the blog for a while, just as I was CLICK HERE TO READ MORE...
4 Types of SEO Clients to Avoid
One of the key factors of success for an SEO campaign is the relationship between the client and the SEO consultant. It’s important that the client trusts their consultant or agency and feels comfortable sharing aspects of their business model with them. However, it’s just as important for the SEO consultant to be able to have a good business relationship with the client. There are all types of clients out there that range from great to horrible nightmares. Here are 4 Types of SEO Clients to Avoid: Clients that are Impatient SEO is a long term building process. It takes many months to see results and to rank well in the search engines. This is especially true if the client is CLICK HERE TO READ MORE...
It’s Time to Get Your SEO Local
As you know, link building is an important part of search engine optimization. It increases your company’s brand and visibility online and establishes trust with the search engines. The more relevant inbound links that your website has, the greater the chance that your website will rank well. There are many ways to build your links. Popular strategies include article marketing, social networking, blogging, blog commenting, distributing newsworthy press releases and directory submissions. Another great way to build your links is to submit your website to local profile directories. Some people tend to think that only a local business should do this, but that isn’t true. Even if you sell your product or offer your services to people across CLICK HERE TO READ MORE...
Keep Your SEO Success Going!
The most important thing to realize about search engine optimization is that it’s different than other marketing methods. Unlike traditional promotions or pay per click ads, which can provide quick results, SEO takes time. It’s a long term building process and it sometimes takes many months to see results. It’s not a strategy that can be tested for a month or two. SEO results often depend on many factors such as the age of your website, the trust that you have earned with the search engines, and your competition. If you are in a competitive market with others that have been around much longer, it will take that much more time to improve your search engine and online presence. CLICK HERE TO READ MORE...
When SEO Clients Won’t Help Themselves!
It’s not unheard of for a client to come in with an idea (or full-blown plan) of what they want their SEO to do and how to go about doing it. And while I appreciate the enthusiasm, sometimes clients can get in their own way and actually hinder their the growth of their website. Case Study One: Microsites A client decided they wanted to launch several microsites. They truly believed the only way they could rank with keywords in the search engines was by purchasing and launching a keyword rich domain name. You’ve probably seen those before, where the Meta title tag is stuffed with keywords and ends in a … because the phrases go on and on. Creating microsites like this, ones designed solely rank CLICK HERE TO READ MORE...
4 SEO Reasons Not to Launch a Microsite
A microsite is a smaller website that works separately from your main, larger website and sometimes supports it. An example would be a car sales company that sells two or three different brands and has a separate website for each brand that it sells. While some people see microsites as an opportunity to target more keywords on a different site or create some “link juice” by linking the microsites to the main site, microsites should really only be created in a few select circumstances. Microsites can work well for a limited time offer or to promote a viral campaign. However, in most cases it’s a good idea to just build off of your main website. Here are 4 SEO Reasons CLICK HERE TO READ MORE...
What Does An SEO Mindset Look Like?
Search engine optimization is one of those things that a person really needs to embrace if they want to accept everything that comes along with it. Things like process, time, and patience that are needed to get the job done are all part of having an SEO mindset. Since search engine optimization is not a one-time step and does vary from website to website, a serious mindset needs to be taken when you approach an SEO process to any website. Whenever something is distributed or released for public viewing you have to ask yourself and wonder, “what can be done to that material so that it gets a bit more exposure?” An SEO mindset tends to have these attributes: Patience: Since search engine optimization and CLICK HERE TO READ MORE...










