Hakuna Matata SEO
Just about everyone over the age of 3 is familiar with “The Lion King,” arguably one of Disney’s most famous films (and rampantly successful Broadway show). One of the film’s quintessential songs is “Hakuna Matata,” which Timon and Pumba teach to young Simba. The moral of the song— no worries. I’ve seen plenty of experts and clients fret over their SEO. Sometimes it feels like our entire industry lives by the will of the search engines and their algorithms. A new update comes down the pipeline and website owners are scrambling to make sure their site will pass muster. But it doesn’t have to be that way! SEO may not be totally worry free, but we are a lot closer to Hakuna Matata than you CLICK HERE TO READ MORE...
Blog Posts to Read for July 28, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Engage to Increase Sales Relationship selling is all about the ability to engage to increase sales. How you attract attention and build the relationship speaks to your level of engagement and therefore is all about your marketing success. CLICK HERE TO READ MORE Google Plus: FaceBook Knock off or Something Else? This post asks, is Google+ an improved version of Facebook or is it something else? CLICK HERE TO READ MORE Measuring Top vs Side Recently, Google announced “Top vs. side” AdWords report segmentation. With this information search marketers are CLICK HERE TO READ MORE...
3 Tips for Local Search Optimization
In an increasing mobile world, local search profiles are becoming more and more important. If someone is looking for information on their phone, say the address or phone number of your business, they don’t want to dig through you site to find it. A local profile gives them all the information they need in a fast and efficient format. Local profiles can also rank on their own in the search engines, increasing your online brand presence. They can also be a source of targeted traffic and quality inbound links. The same rules of on-site optimization still apply when it comes to local profiles, but here are 3 tips for local search optimization: 1. Create multiple local search profiles Business owners definitely want to claim their listings in CLICK HERE TO READ MORE...
SEO Video Lesson- Social Bookmarking Sites as Part of Your Content Marketing Strategy
Even great content could use a little help getting positioned in front of your target audience. That's why content promotion and sharing is just as important as content creation. One way to help promote your content is to develop a social bookmarking strategy. Every time a new piece of content goes live, promote it across popular and niche social bookmarking sites. This helps build links to your content as well as drives targeted traffic. Watch this week's SEO video lesson here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
What’s New in SEO for July 26, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Teaching computers to "see" an image Last month Google announced Search by Image, which allows users to search using a picture instead of typing words. This post explains how Search by Image uses computer vision technology to analyze your image, determine what it is, and return relevant results to you. Using data to protect people from malware Recently Google found some unusual search traffic while performing routine maintenance on one of its data centers. After determining that the computers exhibiting this behavior were infected with a particular strain of malicious software, Google took CLICK HERE TO READ MORE...
SEO and User Experience Work Together
The overarching goal of SEO and SEM is to drive traffic to a company’s website. This can be done is various ways, but they all amount to creating numerous inbound pathways to various pages of the website. Correctly determining and implementing appropriate keywords throughout webpage content is one of the most important things a website owner can do to help promote their site. However, when website owners start to focus on creating a website that is optimized only for the search engine crawlers, neglecting the user-experience, it doesn’t matter how much traffic is pushed to the site, visitors will leave as soon as they arrive. The two components have to work hand-in-hand and receive equal attention for complete SEO success. Google Analytics can help a CLICK HERE TO READ MORE...
Blog Posts to Read for July 21, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Want to Build Your Email List? Follow These Steps. This post includes ways to build your email list with the help of your current customers. CLICK HERE TO READ MORE 23 Ways to Leverage a Blog Post for Content Marketing Success This post shows 23 ways to use a blog post to get the highest return on investment from each piece of content. CLICK HERE TO READ MORE What Your Business Needs To Know About Google+ This post offers thoughts, recommendations and resources that help to demonstrate CLICK HERE TO READ MORE...
Is Your Site Optimized for Transactional Search?
If you were to look at the average search engine user, their search history would boil down to three basics types of search—informational, transactional and navigational. An informational search is when they are looking for information, perhaps the answer to a question. Transactional searches are when a user is looking to take action, they’ll use words like “buy” or “download” in their search query. Navigational searches are when a user searches by brand or product name. All three of these search types are important and your site has to be optimized for each one of them. Informational search is usually the easiest to optimize your site for. It’s just a matter of selecting and incorporating the right keywords on your site’s pages. Navigational search occurs CLICK HERE TO READ MORE...
Categorizing Your Inbound Links
While it’s not fun or glamorous, it is important that site owners conduct a full link audit once a year. Depending on how long you have been engaging in link building, you might have thousands of links to sort through, but it has to be done. Digging through you link portfolio is important for several reasons. First off, it helps you identify any holes in your link building strategy. Do you have hundreds of links from blog commenting but only three local search profiles? Secondly, organizing your link portfolio will alert you to any “bad links” that are pointing to your site. A few is common, but if you are seeing hundreds of links coming from cloaked text, pornography sites, link exchanges and so forth, CLICK HERE TO READ MORE...
SEO Video Tip – Content Recycling Requires Synergy
Content recycling involves taking a great piece of content and re-purposing it across a variety of platforms to generate more SEO value. Unlike article spinning, content recycling means creating unique pieces of content that fits each medium. Here are 4 best practice tips to make sure you get the most out of your efforts: Watch this week's SEO video lesson here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
What’s New in SEO for July 19, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Search for recent images Google Images can now be filtered in the left-hand set of tools to narrow your search to just images from the previous week by clicking on “Past week”. WHAT'S NEW THIS WEEK WITH YAHOO: Yahoo! Search Trends: Harry Potter Online searches for “the wizarding world of harry potter” are spiking 4,506% this month on Yahoo!. Searches are up 256% on Yahoo! by those seeking “lists of harry potter movies in order”. WHAT'S NEW THIS WEEK WITH BING: How’s the Weather? Introducing New Bing Weather Results Bing recently refreshed the CLICK HERE TO READ MORE...
Why 301 Redirects Are Important
I had been doing the link building for one of my clients for a little over two years. Not to pat myself on the back, but there were a lot of good, quality links pointing to this site. At the beginning of the link building campaign I laid out a strategy (as I do for all my clients) to help me stay focused and keep my link building efforts diversified. The site was doing incredibly well, ranking on the first page of Google for all its keywords and getting thousands of unique visitors a month. Their conversion rate was up; so was their profit margin. All in all, things were looking pretty good for my client. Then they dropped a bomb on me. Without consulting (or CLICK HERE TO READ MORE...
Blog Posts to Read for July 14, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Changing your Twitter profile = creating a new identity How you are seen online IS your identity. The image and words that we use in social media profiles will be used by others to form views about us. CLICK HERE TO READ MORE The Correct Way To Comment Before It Goes To My Spam Box Because it’s easy to comment on blogs, people abuse it. That’s why there are lots of spam comments that contribute nothing. CLICK HERE TO CLICK HERE TO READ MORE...
SEO Video Lesson – Why Use Social Media?
It's not enough to just have a social networking profile, you have got to be active! While a social network is a great place to build a quality link, social media marketing has much more value when you take the time to develop a real presence and build a community.You have got to be as active as it makes sense for your business and here are 6 reasons why. Watch this week's SEO video lesson here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
What’s New in SEO for July 12, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Highlighting content creators in search results Google has started to highlight the people creating content in search results because authorship is a great way to identify and highlight high-quality content. This new search experience is being piloted with a small sample of authors who have linked their Google profile with their content. WHAT'S NEW THIS WEEK WITH YAHOO: Microsoft Webmaster Tools to support Yahoo! Site Explorer Community Once organic results are transitioned to Bing in all markets, Yahoo! Site Explorer will be shut down and Microsoft’s Webmaster Tools will be the source for CLICK HERE TO READ MORE...
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Nick Stamoulis:
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