Rescuing Your Site From Supplemental Status
Search engine ranking is one of those things that website owners are constantly fighting to improve. The worst of search engine ranking is being termed "supplemental." With Google, once you are in the supplemental directory, getting your site back out is like battling upstream with a spoon though the rapids. Recently, an article was published that gave some very worthy tips on doing just that, rescuing your site from the black hole of "supplemental" listing. The first point the writer made is to make sure that the URLs involved are search engine friendly, and short. Making them search engine friendly is fairly easy, take out those special characters. They are not necessarily special so much as a hindrance to the search engines. Quite simply, putting that CLICK HERE TO READ MORE...
When It Comes To Meta Tags, You Only Need Three
When it comes to HTML, you can always count on accuracy and detail delivering your website's content in proper order to the search engines. If you are new to website building, or are struggling to understand why your website is not performing this article may be of tremendous value to you. First, let's look at meta tags, these are the main points of interest to the search engines, they do not look at a webpage as humans do, so meta tags are the brail, if you will, to what they see. Meta tags should always be between the *head* and */head* tags, like so: *head* *title*(Your Website Title)*/title* *meta name="description" content="(Your website's description) "* *meta name="keywords" content="keyword,keyword,keyword,etc "* *meta name="Author" content="www.your-website.com"* *meta name="owner" content="www.your-website.com"* *meta name="classification" content="(The main subject matter of your CLICK HERE TO READ MORE...
How To Evaluate An SEO Firm
The SEO firms that I think are the best are smaller. If I couldn't do SEO anymore and I had to ask someone to do it for me, I could name three or four smaller shops, each with under 10 people on staff (I think). I would at least ask these firms for a reference. I wouldn't go to iProspect, iCrossing, 360i, or any of the other big I's. It's nothing against them, but I think I would get better service and more passion from the smaller shops. This says it all. I agree. You'll get better service from smaller firm. SEO is pretty static. If a firm is worth its weight in salt it doesn't matter how big it is. This question is not CLICK HERE TO READ MORE...
Paid Links: Google’s New Competitive Spy Policy Could Kill You
Gone are the days when you built your website and waited for the search engines to crawl them and index them. In those early days of the Internet you could expect the content on your website and the meta tags to be the most important criteria the search engines used to judge where you should fall in the rankings. Not so any more. Google introduced the idea of off page factors. Now, those factors are the most important part of the picture. Unfortunately, there's a lot of counterfeiting going on. All SEO boils down to two things: Keywords Links Ideally, these would be equally weighted. But they're not. If you don't have inbound links, you're dead in the water. For that reason, everybody who wants to be somebody is CLICK HERE TO READ MORE...
Outbound Links: Bad Links Can Kill Your Site
Only Linking To High Quality Related Sites Don't forget to link to high quality PR related sites. Linking to high quality sites shows the search engines your site is very useful to your visitors. Build relationships within communities on the topic of your site. Be extremely careful not to link to bad neighborhoods, link farms and sp@m sites... when in doubt, don't link out! Unless your site has been around for years and is well established and trusted by Google, this factor will have an adverse effect on your site's overall ranking. Linking only to high quality content sites will give your site an edge over your competition. One of the biggest mistakes webmasters make is to link out to any website related to theirs. This is CLICK HERE TO READ MORE...
Personalized Search And Cheese-Flavored Logic
Increased personalization in search results has obvious implications for anyone performing search engine optimization since search results will now differ from user to user based on search history and user profile. Naturally, all queries will show a change in ranking positions between personalized and non-personalized results. Practitioners have analyzed this effect and found that results for personalized vs. non-personalized search can vary as much as 90 percent. Clearly, on page elements, particularly in the content and Meta data, will become extremely important again. This is a total crock! The addition of copywriters to the SEO landscape has all but ruined search engine optimization. These copywriters have spent years off line writing spin and twisting logic to convince non-practitioners of a certain profession that members of that CLICK HERE TO READ MORE...
Meta Tags: Do They Count?
I witnessed an argument in a forum the other day between two SEOs. They were discussing meta tags. One of them said he had a "special trick" for ensuring that he got high ranks in the search engines and it involved the use of meta tags. The other guy argued that meta tags don't matter. It was an interesting discussion. First, let me say that any time someone says they have a "special trick," I get skeptical. SEO is not about special tricks. It isn't rocket science. Anyone can do it. The problem with most website owners is they don't have the time to do it. But if they did, they'd have no problem doing it because it really isn't that hard. That's not to say that CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
