3 Ways to Optimize Your Press Release for SEO
Whenever you publish a piece of content online, you have to be thinking about SEO in the back of your mind before you send it out. Each piece of content is a potential source of valuable, inbound links and could potentially drive targeted traffic to your site. Have you optimized it for SEO to do just that? While it’s easy to incorporate anchor text and keywords in the “About the Author” section of an article or internally link among blog posts, many companies are still failing to fully capitalize on the SEO potential of an online press release. It has to be said that online PR is no substitute for offline PR. The two need to work together to create the most awareness for a CLICK HERE TO READ MORE...
Local Search Profiles Increase Your Online Presence – Video Lesson
Each local search site has a unique audience. Listing each of your office locations on various local search sites (Yahoo! Local, Bing Local and Google Places for instance) helps position your business in front of those audiences and increase your online brand presence. These local profiles will rank in the search engines themselves, helping drive traffic through to you main site and increase your conversion rate. Watch this week's SEO video lesson here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
What’s New in SEO for June 21, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Organizing lists of related searches Sometimes when you’re searching, you’re not just looking for one specific result, you may be looking for a list to start a series of searches. In Google you’ll now see a collection of the top referenced items from the topic of your search for list seeking searches. WHAT'S NEW THIS WEEK WITH YAHOO: Yahoo! App Search and AppSpot Take the Guesswork Out of Finding an App Yahoo! Search thinks that there is a better way to discover personally relevant apps and introduced two fun, fast ways to search and CLICK HERE TO READ MORE...
Blog Posts to Read for June 16, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How to Write Copy for Social Media There is a dividing line between writing in the voice of the brand and writing in the voice of the customer. This post includes a graphic that explains five ways you can deliver on your intent. CLICK HERE TO READ MORE Program or Be Programmed This post includes information from Douglas Rushkoff’s latest book “Program or Be Programmed” such as stats on human communication and social media and the history and future of the Internet. CLICK HERE TO READ MORE...
SEO is Never Done
One of the hardest things to get my clients to fully embrace is that SEO is a long-term, ongoing process. It’s a marathon, not a sprint! You’re link building activities build upon themselves to help increase your brand presence online, your trust factor with the search engines and your overall online success. You shouldn’t quit your SEO activities just because it looks like your goals are being accomplished. It’s not unusual for a site to slip backwards once they stop their SEO. Just because you’ve achieved the ranking position you wanted, that doesn’t mean someone else can’t take it away from you! The best defense is a good offense and SEO is the best offense you have online. I once had a client who wanted CLICK HERE TO READ MORE...
Video Lesson – Building a B2B Content Recycling Campaign
It's not enough to just write great content, you have to promote it! Over time, well-written and quality content will get linked to, but it needs some help to get in front of your target audience. That is where content recycling comes into play. B2B content recycling is all about tweaking and promoting your content across a wide variety of platforms and various mediums. Watch the latest SEO video lesson here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
What’s New in SEO for June 14, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Know when your bus is late with live transit updates in Google Maps Starting now, Google Maps for mobile and desktop can tell you when your ride is actually going to arrive with new live transit updates. It is currently offered in Boston, Portland, Ore., San Diego, San Francisco, Madrid and Turin and Google is working to provide live data to more cities. Authorship markup and web search Google is now beginning to support authorship markup, a way to connect authors with their content on the web. Google now CLICK HERE TO READ MORE...
Blog Posts to Read for June 9, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! 3 Keys to Creating Social Media Content That Converts According to a recent study, the top B2B marketing priority for 2011 is lead generation. This post provides tips for creating social media content that converts. CLICK HERE TO READ MORE What My Coffee Grinder Taught Me About Social Media Hype According to this post, if you’re a small business owner or marketer you don’t have to be on every single social media platform and you don’t need thousands of “fans” or “followers”. CLICK HERE TO READ MORE...
Preparing for Your SEO Consultation
Maybe you’re looking to handle the SEO for your website in-house, but none of your current employees (including you) have any real background in SEO. Since you may not have the available budget to commit to hiring an SEO agency full-time, you decide to start with an SEO consultant and see what you can learn. If that’s the course of action you decide to take, then you need to make sure you are prepared for your SEO consultation. Chances are you’ll be getting a lot of information in a relatively short amount of time. Most of it is going to be new to you. Since you’ll be applying what you learn from you SEO consultant to your website, it CLICK HERE TO READ MORE...
What is Inbound Marketing?
According to Wikipedia (which we all know is the most trusted source for college students everywhere), inbound marketing is defined as “…a marketing strategy that focuses on getting found by customers.” Instead of outbound marketing that incorporates traditional forms of marketing like newspaper or television advertising where a company is reaching out to the consumer, inbound marketing is all about getting the customer to come to you. The term “inbound marketing” is relatively new jargon and was coined by the company HubSpot. Inbound marketing centers on three main marketing tactics: content marketing, SEO and social media marketing. In a sense, inbound marketing is really integrated marketing; connecting various marketing methods and channels together to develop a stronger online presence and more powerful CLICK HERE TO READ MORE...
Video Lesson – Creating Online PR for SEO Link Building
Online PR is no substitute for offline PR, but it is an important part of online marketing and SEO. Your company has plenty of newsworthy topics that can make great press releases. Online press releases are also a great place for targeting various keywords as anchor text and creating inbound links to different pages of your site. The most important thing to remember when it comes to online PR is that it has to be a newsworthy topic! Watch this week's SEO video lesson here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
What’s New in SEO for June 7, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Find more big, beautiful images on Google Google has made it easier to quickly find great images in search results. Images will now appear in a tiled layout, with hover previews that give you a larger thumbnail and more information about a particular image. Google will also start showing more images in a search result if the query has “high image content”. WHAT'S NEW THIS WEEK WITH YAHOO!: Introducing schema.org: A Collaboration on Structured Data Schema.org is a new initiative from Yahoo!, Bing, and Google to create and support a CLICK HERE TO READ MORE...
Optimizing Page Content for SEO – Video Lesson
Step 1 in the Brick Marketing SEO process is to conduct on-site optimization. I believe this should be the first step in any SEO campaign because the best link building strategy in the world doesn't mean anything if your site fails to match up with user expectations and convert. One of biggest components of on-site SEO is optimizing the content to include 2-5 relevant keywords per page. The key is to naturally incorporate those new keywords into the existing content. Watch this week's video lesson below For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
Blog Posts to Read for June 2, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Social Media Profiles: Keywords, Company Names, and Humans This post is about the importance of human connection and emotion in business. CLICK HERE TO READ MORE Aesthetics & Best Practices for Blogging Appearance is important. This post provides tips on how to not drive readers away by utilizing the best practices for blogging. CLICK HERE TO READ MORE When a Blog Has Its Own Twitter Account This post discusses blogs that have Twitter accounts and asks whether this is a good strategy or not. CLICK HERE TO READ MORE...
Major Issues within the SEO Industry
The SEO industry may have one of the most negative reputations of any marketing –related field. Oftentimes the only reason SEO is being talked about in major news outlets is if a major company has been busted for practicing black hat SEO—like the J.C. Penney link building scam that made national headlines and resulted in the retailer’s free-fall in Google’s search results. Their black hat tactics (even if the company denies they were aware of the links) threw SEO under the light of public scrutiny, with many smaller businesses grabbing their torches and pitchforks, determined to punish the SEO scammers who had conned them. While there are plenty of good, white hat SEO providers trying to rebuild the industry’s reputation and public perception, there are CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
Connect with Nick Stamoulis
Brick Marketing - SEO Company
