Don’t Be SEO Penny Wise, Pound Foolish
I had been working with this ecommerce SEO client for 4 years (who I shall refer to as Client X throughout this post) that had decided they wanted to do a site overhaul. I was all for it at the time and really excited for the opportunities brought on by the redesign. The site definitely needed to update their content on the homepage, increase the amount of content on other pages, and better incorporate call-to-action buttons throughout the site, etc. Plus, this gave me the opportunity to go in and incorporate appropriate SEO tactics into the site as it was being designed, which is always easier than doing it after the fact. I thought Client X had a great opportunity on their hands and was CLICK HERE TO READ MORE...
What’s New in SEO for May 10, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Sort by subject in Google Images When searching for images, it can sometimes be hard to find the right words to describe what you have in mind. To assist these kinds of searches, you can now use Google Images with sorting. Images are organized into categories and can be narrowed down to find exactly what you are looking for. WHAT'S NEW THIS WEEK WITH YAHOO!: Teens Don’t Know Who Osama Bin Laden Is, According to Yahoo! Search Trends Following his death, 1 in 5 searches for “Osama Bin Laden” were by CLICK HERE TO READ MORE...
How to Measure SEO Success – Video Lesson
Contrary to what many site owners believe, ranking well is not the end-all-be-all measurement of SEO success. While site owners should want to rank well, there are more important factors to take into consideration when measuring SEO ROI. Site traffic, bounce rate and conversion rate are just a few of these factors. Site owners that fail to take advantage of their site's analytics are missing the big picture and could be missing out on key insights. Watch the video lesson from Nick Stamoulis here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
Build Your Personal Online Brand with SEO
If you work in any kind of consulting position, regardless of industry, you know that you are basically selling yourself- your experience, you skills, your knowledge and your reputation. All of those factors contribute to your value as a consultant and are what are going to convince a company to hire you, either on a project-by-project basis or place you on retainer. Let SEO help build your personal online brand! Here are some SEO basics that you can adapt for marketing your online brand: Optimize Your Consulting Page Not just for [industry] consultant, your consulting page has to include variations of keywords that someone might use to search for a consultant in your field. This includes phrases like “expert,” “consulting,” “consulting services,” “specialist,” “professional” and more. You CLICK HERE TO READ MORE...
Blog Posts to Read for May 5, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Content marketing: How to get bankable results! This post includes a case study about how content marketing was used successfully to launch a new program. CLICK HERE TO READ MORE 48% of Smartphone Users Watch Video on Them, 82% Notice Mobile Ads This post includes Smartphone Video and advertising stats that are useful for marketers. CLICK HERE TO READ MORE A New Class is in Session: 7 Lessons Professors are not Teaching about B2B Marketing B2B marketing is different than B2C marketing. This post includes B2B CLICK HERE TO READ MORE...
Breaking into the SEO Clique – One Year Later
About a year ago I wrote a blog post entitled “How to Break into the SEO Clique.” The post centered on one of my few personal frustrations with the SEO industry; the cold shoulder and cliquey attitude SEO professionals tend to have towards one another. The post focused on my relationship with a top SEO site that had asked me to stop commenting on their blog posts, even though I was submitting quality, well-thought out comments. I’d spend a half hour writing a three paragraph response only to have it rejected by the site administrator. Understandably, I was a little bit miffed. So as to not ruffle any feathers, I stopped commenting on the blog for a while, just as I was CLICK HERE TO READ MORE...
Fixating on Where You Rank Can Lead to Bad SEO Decisions – Video Tip
Obviously every site wants to rank well for their chosen keywords. The better a site ranks, the more traffic it is likely to get from the search engines. But focusing solely on where your site ranks as the end-all-be-all goal of SEO can make website owners cut corners in order to artificially boost their rank. Taking such a narrow minded approach to SEO will actually limit the success of your website. The real goal of SEO should be to increase the amount of traffic being delivered to your site. Focusing on generating traffic, as opposed to rank position, will help ensure that you take a diversified, white hat approach to your SEO. Watch this week's SEO video tip from Nick Stamoulis here! For more SEO video CLICK HERE TO READ MORE...
What’s New in SEO for May 3, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Google Apps highlights – 4/29/2011 Gmail users can now set a photo of their own to be the background. Google has also implemented a “Background Send” feature into Gmail, which allows users to work on another email while one is in the process of being sent. The Google Docs experience has been sped up and Google created a new Google Docs app for Android. WHAT'S NEW THIS WEEK WITH YAHOO!: Yahoo! Search Trends: Royal Wedding Royal wedding related searches spiked in the last week. In the U.S., Kate Middleton is getting CLICK HERE TO READ MORE...
4 Types of SEO Clients to Avoid
One of the key factors of success for an SEO campaign is the relationship between the client and the SEO consultant. It’s important that the client trusts their consultant or agency and feels comfortable sharing aspects of their business model with them. However, it’s just as important for the SEO consultant to be able to have a good business relationship with the client. There are all types of clients out there that range from great to horrible nightmares. Here are 4 Types of SEO Clients to Avoid: SEO Clients that are Impatient SEO is a long term building process. It takes many months to see results and to rank well in the search engines. This is especially true if the client CLICK HERE TO READ MORE...
Blog Posts to Read for April 28, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! 3 tips on how to protect your business on social media If used inappropriately, social media can hurt your business. This post includes tips on how to use social media wisely. CLICK HERE TO READ MORE Earth to startups: They won’t come just because you’re on social media Many startups fail because they have a “build it and they will come” mentality. This blog post states that it’s for a similar reason that companies fail at social media. CLICK HERE TO READ CLICK HERE TO READ MORE...
It’s Time to Get Your SEO Local
As you know, link building is an important part of search engine optimization. It increases your company’s brand and visibility online and establishes trust with the search engines. The more relevant inbound links that your website has, the greater the chance that your website will rank well. There are many ways to build your links. Popular strategies include article marketing, social networking, blogging, blog commenting, distributing newsworthy press releases and directory submissions. Another great way to build your links is to submit your website to local profile directories. Some people tend to think that only a local business should do this, but that isn’t true. Even if you sell your product or offer your services to people across CLICK HERE TO READ MORE...
Link Building to Build Trust—Video Lesson
There are a lot of components to link building: local profiles, directory submissions, blog commenting, social networking and more. However, the effects of link building are much greater than just increasing the number of quality one-way links pointing towards your site. Link building is also about building your brand and establishing a trust factor with the search engines and consumers alike. Watch the SEO Video Lesson from Nick Stamoulis below: For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
What’s New in SEO for April 26, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: More predictions in autocomplete Google is improving its autocomplete feature which provides predicted searches while you type. Now predictions are made based on only part of a search, specifically the last word or words. WHAT'S NEW THIS WEEK WITH YAHOO!: Yahoo! Search Trends: Earth Day 2011 Searches for “recycling” are down 56% compared to the same time period in 2010, but searches for “solar energy” and “wind power” have increased. WHAT'S NEW THIS WEEK WITH BING: A new way to earn with Bing Rewards Due to user suggestions, Bing has integrated Bing CLICK HERE TO READ MORE...
Blog Posts to Read for April 21, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Social Meets Politics Millennials will play a large role in the 2012 election. This post includes information about how this age group communicates and tracks campaigns. CLICK HERE TO READ MORE The 5 Models Of Content Curation This post states that content curation focuses on helping people make sense of information by bringing together what is most important and includes five models for doing so. CLICK HERE TO READ MORE 5 Unconventional Sources for Blog Inspiration This post includes 5 ideas for what CLICK HERE TO READ MORE...
Keep Your SEO Success Going!
The most important thing to realize about search engine optimization is that it’s different than other marketing methods. Unlike traditional promotions or pay per click ads, which can provide quick results, SEO takes time. It’s a long term building process and it sometimes takes many months to see results. It’s not a strategy that can be tested for a month or two. SEO results often depend on many factors such as the age of your website, the trust that you have earned with the search engines, and your competition. If you are in a competitive market with others that have been around much longer, it will take that much more time to improve your search engine and online presence. CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
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