Keyword Research and the Importance of User Intent – Video Lesson
After you create your website content, the next phase in on-site SEO is to optimize it. This involves conducting keyword research to determine what keywords are going to drive the most targeted traffic to that page of your site. User intent and where they are in the buying cycle play a big role in what keywords you should be going after. Failing to incorporate the correct keywords means you are missing out on potential customers. Incorporating irrelevant keywords means you are delivering the wrong audience to you site. Watch the SEO video lesson from Nick Stamoulis here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
What’s New in SEO for April 19, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Beefing up goo.gl with new features Google has completed a series of feature rollouts for URL shortener goo.gl based on user feedback. Users can now copy to clipboard and remove items from the dashboard. New features also include spam reporting and ongoing speed and stability improvements. WHAT'S NEW THIS WEEK WITH YAHOO!: Yahoo! Search Trends: Fitness & Summer Jobs Some spring search trends include searches for outdoor workout routines, eating right, and summer jobs. WHAT'S NEW THIS WEEK WITH BING: See How the Bing Business Portal Can Help Your Business Grow Bing recently CLICK HERE TO READ MORE...
When SEO Clients Won’t Help Themselves!
It’s not unheard of for a client to come in with an idea (or full-blown plan) of what they want their SEO to do and how to go about doing it. And while I appreciate the enthusiasm, sometimes clients can get in their own way and actually hinder their the growth of their website. Case Study One: Microsites A client decided they wanted to launch several microsites. They truly believed the only way they could rank with keywords in the search engines was by purchasing and launching a keyword rich domain name. You’ve probably seen those before, where the Meta title tag is stuffed with keywords and ends in a … because the phrases go on and on. Creating microsites like this, ones designed solely rank CLICK HERE TO READ MORE...
4 SEO Reasons Not to Launch a Microsite
A microsite is a smaller website that works separately from your main, larger website and sometimes supports it. An example would be a car sales company that sells two or three different brands and has a separate website for each brand that it sells. While some people see microsites as an opportunity to target more keywords on a different site or create some “link juice” by linking the microsites to the main site, microsites should really only be created in a few select circumstances. Microsites can work well for a limited time offer or to promote a viral campaign. However, in most cases it’s a good idea to just build off of your main website. Here are 4 SEO Reasons CLICK HERE TO READ MORE...
Blog Posts to Read for April 14, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Report: Google Sinking $100M into YouTube Content Google is reportedly planning to invest as much as $100 million into original content for its YouTube site. The content will be reorganized into channels around arts and sports. CLICK HERE TO READ MORE How To Write Tweets That Get Noticed To write a perfect tweet you need to consider and understand two important rules: readability and retweetability. CLICK HERE TO READ MORE Reflections on the early days of social networking as LinkedIn reaches 100 million users This post looks CLICK HERE TO READ MORE...
Article Marketing for SEO – Video Tips
Article marketing is a great way to establish your business as an industry leader and resource, create credible one-way links for your website and build the power of your brand. But article marketing requires a serious time commitment and dedication to producing quality content that provides value to both your company and your readers. Check out the video below to see me discuss two aspects of article marketing and how it can impact your business. Watch the SEO video Lesson by Nick Stamoulis HERE: For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
What’s New in SEO for April 12, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Hotpot is going Places Google’s Hotpot, a recommendation engine in which you can rate and review the places that you know, is now a permanent part of Google Places due to its success. A trivia game where using Google is allowed A Google a Day is a new daily puzzle that encourages you to use your creativity and clever search skills to solve it. The difficulty of the questions increases over the course of the week. WHAT'S NEW THIS WEEK WITH YAHOO!: New BOSS in town! – Yahoo! Search BOSS V2 Launches Yahoo CLICK HERE TO READ MORE...
What Does An SEO Mindset Look Like?
Search engine optimization is one of those things that a person really needs to embrace if they want to accept everything that comes along with it. Things like process, time, and patience that are needed to get the job done are all part of having an SEO mindset. Since search engine optimization is not a one-time step and does vary from website to website, a serious mindset needs to be taken when you approach an SEO process to any website. Whenever something is distributed or released for public viewing you have to ask yourself and wonder, “what can be done to that material so that it gets a bit more exposure?” An SEO mindset tends to have these attributes: Patience: Since search engine optimization and CLICK HERE TO READ MORE...
Don’t Forget About Image Search!
Search engine marketing does not just revolve around articles, press releases, and websites. Oftentimes website owners do not realize that they are sitting on a wonderful opportunity for their company that revolves around photos and images. Everything from product images to event photography can create nice streams of inbound traffic for a website through image search, but it has to be applied correctly. All major search engines put a strong emphasis on image search because it is a feature that is heavily used for a variety of different reasons. Here are some ways to tackle the image search feature to help create some new visibility for your business. Flickr Start up a company Flickr account and start going through your company digital camera to see what CLICK HERE TO READ MORE...
Free Boston SEO and Cambridge SEO Meetup
Are you a business owner or marketing professional looking expand your knowledge of SEO? Want a chance to network with Boston-area search engine optimization professionals? Then you might be interested in coming to the Boston and Cambridge SEO Meetup this coming Monday, April 11th, 2011. I will be giving a talk at the event. The theme for the night is content marketing. I, alongside the second guest speaker Suzanne McDonald, will be offering tips, advice and insights about how to utilize content marketing for your business and clients. Specifically, I will be giving a presentation on content recycling tips for SEO. Some key points to be covered in my presentation include: types of content, recycling tips, places to CLICK HERE TO READ MORE...
Blog Posts to Read for April 7, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! What Social Business is Really All About Anything that has to do with social business can be broken down into a shift of two things: culture and technology. This post discusses both. CLICK HERE TO READ MORE 5 Branding Secrets You Can Learn From Google Google has made their “ugly” logo into one of the world’s most recognized corporate icons. Clearly, we can learn a lot from Google about marketing. CLICK HERE TO READ MORE Content Curation Grows Up, Original Content Still Key This post includes content curation CLICK HERE TO READ MORE...
How Will SEO Look In The Future?
The technology industry oftentimes dictates how we can and should communicate with our audiences online. Every new piece of online technology or communication application changes the way businesses need to structure their online marketing campaigns. Businesses looking to be successful online today need to be able to be dynamic and willing to roll with the punches. The search industry is evolving and changing at lightning speed and the companies who can understand this change and embrace it will be victorious online. Sure, we are on the nose end of some very interesting technology ideas like Google TV and location marketing, but things are changing quickly. The landscape is morphing quicker than it ever has been before. Five years ago only a small handful of society CLICK HERE TO READ MORE...
Pre SEO Process Video Lesson
This SEO lesson video is a short clip from that seminar and will give you a brief introduction into SEO as well as a few things website owners and webmasters have to consider before they begin their actual SEO process. Other Pre SEO tips, as I refer to them in the video, will be further discussed and shared in later video marketing lessons. This video discusses why SEO is important for a site, but not the magic bullet that some may hope it to be. That may be one of the most important takeaways from this video. I also explain the importance of determining a site’s goals and conversion metrics before engaging in SEO. While some of this information may seem obvious for some marketers CLICK HERE TO READ MORE...
What’s New in SEO for April 5, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: +1’s: the right recommendations right when you want them—in your search results Last week, Google took its social search one step further. Google now allows users to share recommendations in its search results by clicking on the “+1 link”. For now, recommendations can be seen from those that a user is connected to through Google (chat buddies and contacts). WHAT'S NEW THIS WEEK WITH YAHOO!: Yahoo! Search Trends: Final Four This post includes Final Four search stats including the teams, topics, and trends people are most searching for. WHAT'S NEW THIS WEEK WITH BING: CLICK HERE TO READ MORE...
Blog Posts to Read for March 31, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Do You Need A Mobile Version Of Your Website? Business professionals wonder whether or not they need a mobile version of their website. The answer is no, because mobile is not the same as the web. CLICK HERE TO READ MORE Is Your Social Media in the Toilet This post provides four social media tips to keep your social media out of the toilet. CLICK HERE TO READ MORE Disclosure And Facebook’s Social Plugin This post discusses Facebook’s comment box plug in and advises that CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
Connect with Nick Stamoulis
Brick Marketing - SEO Company
