Two SEO Heads are Better Than One
If you have ever attempted to conduct your own search engine marketing campaigns you may have quickly figured out that sometimes having someone to bounce ideas off of is a good thing. You might know your business inside and out but sometimes you could be missing out on that great idea that someone has bottled up inside of them. If your business has other employees you could have some great online ideas just walking around every day. Oftentimes, employees have great ideas but they are just a bit timid to offer them. Here are ways to have 2 SEO heads (or brains) help your SEO efforts: Have weekly or monthly meetings Employees like to feel important at any organization. Meet with your employees and talk about your plans CLICK HERE TO READ MORE...
What’s New in SEO for March 29, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: 1000 @Google Talks videos now on YouTube The @Google Talks team recently uploaded its 1000th video to YouTube. The @Google Talks series hosts talks by authors and commentators at Google and posts the videos of their readings to the @Google Talks YouTube channel. WHAT'S NEW THIS WEEK WITH YAHOO!: Yahoo!’s New Search Box of Awesome: Search Direct Yahoo recently announced Search Direct. According to Yahoo, Search Direct will be the simplest and fastest way to find answers, not links. WHAT'S NEW THIS WEEK WITH BING: Bing Feature Update: Bing CLICK HERE TO READ MORE...
Blog Posts to Read for March 24, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! What I’ve Learned from 50,000 Facebook Fans The author of this blog post has 50,000 Facebook fans. He provides 10 rules that he tries to follow when interacting with his audience. CLICK HERE TO READ MORE The Long-tail Exposed This post provides information from a study which reveals that the long-tail CTR is 24% higher than short-tail. CLICK HERE TO READ MORE Top 5 mistakes to avoid for a successful online marketing campaign This post provides 5 tips for a successful online marketing campaign. CLICK HERE TO READ MORE...
Download the SEO Best Practice Checklist Guide
The Brick Marketing SEO Best Practice Checklist Guide is my attempt to develop a comprehensive SEO guide for webmasters, business owners and marketing professionals looking to expand their knowledge of SEO. I know that there are a lot of sources out there, so sometimes it feels like there is a lot of information to sort through. This guide is my attempt to lay everything out in a step-by-step process so readers get all the information they need without being overwhelmed. The Brick Marketing SEO Best Practice Checklist Guide is based on my own SEO training workshop and mirrors the approach that Brick Marketing uses for our clients. I CLICK HERE TO READ MORE...
What’s New in SEO for March 22, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: You’re changing the world. We want to help. This week, Google launched the Google for Nonprofits program, which will help U.S.-based nonprofits reach more donors, improve operations and raise awareness for their cause. More resources for those affected by the Japan earthquake and tsunami Googlers in Japan and around the world have been working to try and help improve the flow of information regarding the earthquake and tsunami. They have been working on centralized information, person finder, satellite images, mapping, translation, and donations. WHAT'S NEW THIS WEEK WITH BING: Bing Feature Update: Discover city attractions before CLICK HERE TO READ MORE...
Misunderstood SEO Concepts
Search engine optimization is not a straight forward approach and oftentimes requires experience and knowledge in order to get it right. Over the years some key important optimization techniques have been seriously misunderstood and completely butchered. Here is a list of common misunderstood SEO concepts that I came up with: Website Meta Info You shouldn’t have 100 keywords stuffed into your keyword section of each page of your site. There should be no more than 5-7 keywords in this space strategic to the material on that web page. Internal Linking Your web pages should not have more links than content. This is going to cause a horrible user experience and could even cause a penalty if really abused. Footer Links Years ago it was a popular measure to stuff many different CLICK HERE TO READ MORE...
Blog Posts to Read for March 17, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! 5 Tips for Keeping a Strong Online Reputation Being proactive is the best way to create or maintain a good online reputation. This post includes 5 tips to build an online reputation and keep it strong. CLICK HERE TO READ MORE Adam Audette on link building: ‘Don’t take shortcuts’ This post features an interview with Adam Audette, President and CEO of Audette Media. He discusses link building and Google’s effort to fight spam. CLICK HERE TO READ MORE 9 Ways Social Media Marketing Can Help CLICK HERE TO READ MORE...
What SEO Increase is Important?
Search engine optimization has taken on so many different meanings over the years and it is hard to put your finger on one single definition to best describe it. To some companies and businesses it means very different things depending on what a company’s online goals are. Here are some different areas of measurement that other businesses look at when confronting SEO measurement: Increased Traffic - Search engine optimization is the process of creating inbound streams of targeted web traffic. It is important to acknowledge increased traffic numbers from search engine optimization along with any other measurement tools that you are using. Increase Visibility - Increased visibility is also an important byproduct of conducting any search engine optimization campaign online. In essence, SEO & SEM is really designed CLICK HERE TO READ MORE...
What’s New in SEO for March 15, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Hide sites to find more of what you want Google now allows users to block sites that they don’t want to see in their search results. If you’ve clicked on a result and it wasn’t what you were looking for and you click back over to Google to search again, you’ll now see a new option to block that domain from future search results. The link is next to “cached” and reads “Block all example.com results.” WHAT'S NEW THIS WEEK WITH YAHOO!: New Research – Searching on Glass Not only are new devices like CLICK HERE TO READ MORE...
Top Reasons to Work with an SEO Company
There are many search engine marketing and optimization companies that exist in our search engine space. Some are good, some are bad, and some are downright disrespectful so it is up to you as a customer to understand how to choose the right company that works for you. This company or person will be in charge of helping you grow your business so it is important that they understand your company culture and mesh well with your business philosophy. There are some things that you should look out for when speaking with a company that is going to help you with your SEO efforts. Here are several ideas and reasons to hire an SEO company (please note, these are not the only reasons, but are some CLICK HERE TO READ MORE...
Blog Posts to Read for March 10, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! 101 Different Blogging Goals to Help Grow Your Blog One of the most effective ways to improve your blog is to create and monitor goals. This post includes a list of 101 potential goals that are sorted by category. CLICK HERE TO READ MORE Link Analysis and Why Your Company Should Care This post discusses the importance of link analysis and includes a list of link analysis tools that are available. CLICK HERE TO READ MORE How to Get Your Site Indexed Quickly in the Search CLICK HERE TO READ MORE...
Don’t Charlie Sheen Your SEO
As we all know, Charlie Sheen has officially lost his mind. His downward spiral in the public eye began a few weeks ago with bizarre television and media interviews. It seemed like everybody was talking about Charlie Sheen, which is exactly what he wanted. When his tirades first began, it was interesting and humorous to watch. He was throwing out random lines like "I’m tired of pretending I’m not a total bitchin’ rock star from Mars" and “You can’t process me with a normal brain.” Let’s not forget about his “tiger blood” and “goddesses”. The media and the public were eating it up. T-shirts with these “Charlie-isms” were quickly being distributed and Sheen set a Guinness World CLICK HERE TO READ MORE...
What’s New in SEO for March 8, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: You’ve got better things to do than wait in traffic Google Maps Navigation will now automatically route its users around traffic. Previously, it would just choose whichever route was fastest, without taking current traffic conditions into account. The newly updated routing algorithms will apply knowledge of current and historical traffic to select the fastest route. WHAT'S NEW THIS WEEK WITH YAHOO!: Yahoo! Search BOSS Technical Documentation Released The Yahoo! Search team is excited to release the technical specification for Yahoo! Search BOSS v2. This post provides a link to the API guide CLICK HERE TO READ MORE...
Blog Posts to Read for March 3, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! What Satan Taught Me About Content Marketing The goal of content marketers is to persuade an audience and motivate them to take action. This post explains that there are five basic concepts to keep in mind when writing effective content: audience, argument, appeals, evidence, and opposition. CLICK HERE TO READ MORE The Top 3 Reasons Why Your Blog Must Be SEO Optimized A blog is a great way to build a relationship and network with customers and visitors. It’s important to pay attention to CLICK HERE TO READ MORE...
Recovering from a Search Engine Penalty
Search engine penalties do happen from time to time and sometimes they happen to good, hard working companies who simply get wrapped up with the wrong type of vendor. Search engine optimization comes with boundaries and when those boundaries are pushed and stretched to their limits sometimes people find themselves on the wrong side of the fence. Sometimes all you need is to compose yourself if you just ran into the problem and get back on the horse with a positive mind set before moving forward with anything else. Education – Don’t Make the Same Mistake Twice! Think about the company or person you were working with and take the opposite approach if you need to find a new vendor now. Do some searching and pick a CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
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