What’s New in SEO for March 1, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Finding more high-quality sites in search Google’s goal is to give people the most relevant answers to their queries as quickly as possible. The search engine often makes subtle changes that go unnoticed but has recently launched a pretty big algorithmic improvement to their ranking that impacts 11.8% of queries. WHAT'S NEW THIS WEEK WITH YAHOO!: Yahoo! Scientists Explore the “Three Dimensions of Search” In a recent study, two Yahoo! research scientists paint a detailed picture of the data behind web search. The study addresses the three dimensions of search: “who” CLICK HERE TO READ MORE...
The Basic Rules of SEO
It can be difficult trying to isolate the right search engine optimization company sometimes, but there are some ways that a company or individual can prepare themselves when they first start seeking out a reputable search engine marketing partner. Here is a quick list of the basic rules of SEO: 1. Do Your Homework: Spend some time researching the industry and listening to what others are saying. A search engine marketing company overseas charging $59.95 is not going to put out the same caliber of work as a U.S based search marketing company charging a bit more. 2. Ask Colleagues: Ask around in your inner circle to see if there is anyone that comes recommended. Sometimes you might have a friend or colleague that knows CLICK HERE TO READ MORE...
Ways to Play Nice With Google!
It is not in anyone’s best interest to ever want to challenge Google in any sort of way. Google is one of the largest and most powerful organizations in the world and you are much better off playing nice when it comes to marketing your business through search. With one push of a button Google can make your website disappear, so it is important to really play nice and follow the rules. Here are some ways to play nice with Google and your overall search engine optimization efforts: Follow the Google Webmaster Guidelines Google has a series of very strict guidelines in place when it comes to marketing any website that all website owners should be following if they want to stay on Google’s good side for the CLICK HERE TO READ MORE...
Blog Posts to Read for February 24, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! The 3 Phases Of Social Media Strategy This post includes 3 core ideas for an effective social media strategy. According to this blogger you need to build, connect, and promote when using social media. CLICK HERE TO READ MORE It is the structure of social networks that shapes influence… and the structure is changing This post examines the theory that the structure of a social network has more influence than the size of a group. CLICK HERE TO READ MORE “People Beside Themselves As CLICK HERE TO READ MORE...
Questions to Ask an SEO Professional
Not all search engine optimization companies and professionals are the same. The industry is jam packed with lots of companies and individuals performing a variety of search engine optimization activities but unfortunately, not all companies are considered equal. Here are some questions that you should ask an SEO professional before you hire them: Do you outsource your work? It is important to know where your work will be conducted and with whom when you pull the trigger with a company. Companies that outsource their work are not necessarily bad, but quality work and details are very important. Make sure that they can handle it. Will you reveal your SEO efforts? You should be able to clearly see what is happening from an SEO stand point with CLICK HERE TO READ MORE...
What’s New in SEO for February 22, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: An update to Google Social Search Google has made a few updates to its social search. Social search results will now be mixed throughout your results based on their relevance and Google has added notes for links that people have shared on Twitter or other sites. They are also giving the user more control over how they connect accounts. WHAT'S NEW THIS WEEK WITH YAHOO!: Live World Cup Cricket Action from Y! Search Yahoo! wants to provide its users with answers, not just links, and is doing just that with CLICK HERE TO READ MORE...
5 Free Google SEO Tools to Use
Search engine optimization (or SEO) is one of those things that truly needs to have a human touch to it, but there are some tools that can really help anyone out when conducting or monitoring the search engine marketing efforts of either their own site or someone else’s. Here are 5 free Google tools to help anyone on their Google SEO journey: Google Alerts Google alerts can be set for anything that a person wants but it can really help monitor the chatter in an industry or for a specific brand. A good search engine optimization campaign allows for you and your business to completely understand what chatter is popular and pulling in traffic. If you have a blog and you often times run out of CLICK HERE TO READ MORE...
Blog Posts to Read for February 17, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! A More ‘Organic’ Experience This blog post points out that Google’s sponsored ads look more like organic results recently. Screenshots comparing search engine results pages from 2007 and 2011 are included. CLICK HERE TO READ MORE Is Google preparing for an online reputation service? This post discusses the possibility of Google becoming a player in the field of online conversation monitoring. CLICK HERE TO READ MORE Upgraded LinkedIn Ads Platform: My Interview With Andrew Chang This post includes an informative interview with the marketing lead for LinkedIn CLICK HERE TO READ MORE...
Quick Website SEO Audit Recommendations
If you are not sure how to spot an un-optimized website just yet, don’t worry at all because all it really takes is conducting a visual glance in a variety of locations on the website. Many people still seem to think that you have to get into the coding and do deep technical analysis in order to find out if a site is optimized. In reality, all you have to do is look. Meta and Title Tag Information Your meta tag sits at the top of your web browser and indicates what that page is about. If the meta tag is the same on every page that is typically the first indicator that optimization has not been properly conducted yet. They should be unique on every CLICK HERE TO READ MORE...
What’s New in SEO for February 15, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: More “I do”s, less “to-do”s: wedding planning simplified Your wedding day is one of the biggest days of your life. To help you plan, Google teamed up with wedding planner Michelle Rago to create wedding-specific templates in Google Sites, Google Docs, and Picnik. These tools were created to help simplify wedding planning. WHAT'S NEW THIS WEEK WITH YAHOO!: The Latest on Yahoo! Search BOSS Yahoo! is getting ready to launch a new version of Yahoo! Search Boss and the current version will close this summer. Specific technical documentation will be CLICK HERE TO READ MORE...
SEO and SEM Things to Leverage
When it comes to search marketing and promoting a website online, if you are trying to do it yourself you will quickly realize how much area there is to cover as a business. You have the social media giants in one corner, the search engines in another corner, and everyone is waiting for your company press releases and article marketing. Honestly, the list can go on and on and at some point you start to try and trim the fat so that you can really focus on what delivers value with the time that you have. What is your idea of value? Is it the same as my idea of value? How do we determine what is valuable as part of an SEO and CLICK HERE TO READ MORE...
Blog Posts To Read for February 10, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! 10 Blogging Tips for Beginners and Experts This post provides helpful content tips for blog writing. The author stresses that a key to getting someone to read is to have a “killer title”. CLICK HERE TO READ MORE The Art and Science of Link Spam Detection In recent weeks the quality of Google’s search results has come into question. This post discusses Google’s response to the allegation. CLICK HERE TO READ MORE The Importance of Unique Content Google’s latest algorithm update is putting forth CLICK HERE TO READ MORE...
What’s New in SEO for February 8, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Microsoft’s Bing uses Google search results—and denies it Google conducted experiments to understand how Bing is using their search results. This post includes screenshots of search result pages from both, displaying the similarities. Google claims that Bing results are a cheap imitation of their own. WHAT'S NEW THIS WEEK WITH YAHOO!: Quirky Queries: Zorilla, Trenta and Jennifer Lopez on Yahoo! Search This post includes a summary of some of the strangest search queries from the past month. Odd searches included "zorilla"; the most foul-smelling animal on the planet, Starbucks' CLICK HERE TO READ MORE...
Blog Posts To Read for February 3, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Spam 3.0, The Evolution of Search and the Future of SEO Google users have complained recently about the declining quality of their search results. One of the main causes seems to be an increase in spam. This post explains what spam is and demonstrates its evolution. CLICK HERE TO READ MORE “Should My Business Be on Facebook?” Contrary to popular belief, not every business is on Facebook. This post provides 5 questions that you should ask yourself before setting up a page on CLICK HERE TO READ MORE...
What’s New in SEO for February 1, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Help wanted: Google hiring in 2011 Think it would be cool to work for Google? Well, now might be your chance. 2010 was a big year for the search engine and they have more big things in the works for this year. They are projecting 2011 to be the companies biggest hiring year in its history. WHAT'S NEW THIS WEEK WITH YAHOO!: Check back next week for the latest in search from Yahoo! WHAT'S NEW THIS WEEK WITH BING: Bing Feature Update: Compare Travel Destinations & More Bing Travel has CLICK HERE TO READ MORE...
SEO Journal is Written by
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Nick Stamoulis:
Nick Stamoulis - SEO Bio.
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