What’s New In SEO for October 12, 2010
We thought it would be a great idea to share with our loyal readers once a week, "What's New in SEO for the Week of October 12, 2010. We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Update to Search Queries, Parameter Handling and Messages Google announced that they have launched updates in Webmaster Tools giving a user more insight into how their website appears in search results. Changes include the addition of a "Change" column that is tied to date range, making it easier to pinpoint a particular change. CLICK HERE TO READ MORE WHAT'S CLICK HERE TO READ MORE...
Ways To Increase Your Website Conversions
Increasing conversions of anything is usually a trial and error type of situation where you are consistently moving buttons and text in order to figure out exactly how things need to be positioned to work much more efficiently. Here are a few ways to improve and increase website conversions: Website Colors: If you want someone to click on a button try using different colors of the button and see how they respond. Sometimes changing the color is all you need for visitors to shift their eyeball over to that location. De-Clutter: Is there too much distraction on your web pages? Are visitors wandering around or off the site with little to no direction? Try cleaning things up a bit. Remove text that doesn’t need to be there, CLICK HERE TO READ MORE...
Easy SEO Mistakes to Avoid
Often times it can be difficult to completely understand everything that needs to be done when it comes to search engine optimization because it is a very transparent approach at times. If you don’t closely monitor website traffic and visitors through analytics info you could have a hard time determining the benefit of conducting search engine optimization. There are some areas to avoid when you get started and it is imperative you do for the safety and success of your website. Here are some common SEO mistakes that I run into, that I recommend that you avoid, of course I did not put these in any particular order: Easy SEO Mistake to Avoid #1 - Not Using Analytics: Follow analytics closely so you can visually see your CLICK HERE TO READ MORE...
Different Ways To Learn The SEO Basics
If you are like many website owners and entrepreneurs out there you are probably trying to figure out just how it is that you can do a good portion of your search engine optimization and marketing efforts yourself to cut back on costs. There are a variety of efforts you can be doing to learn as much as you can when it comes to marketing your own website online. It just comes down to making time to learn some of the basics to help you get things moving with your search engine marketing. Read SEO Blogs There is an amazing abundance of search engine marketing related blogs that are updated with wonderful information almost on a daily basis for the entire community to read, for free. If CLICK HERE TO READ MORE...
Are You Obsessed With Search Rankings?
Is your day consumed with the sole purpose of increasing rankings in the search results for your website’s targeted keywords? Whether you are a webmaster, marketing manager or business owner it is really important to realize that there is so much more to marketing a website than solely ranking in the search results. If you obsess with just achieving rankings you might very well be missing out on a great deal of other search marketing opportunities passing you by. There many other things that are important other than search engine rankings for your website such as: Branding: Building a business online means that branding will have to be an ingredient at some point whether you like it or not. If you truly want your website to stand CLICK HERE TO READ MORE...
How To Monitor Your SEO Results
Monitoring the results of your search engine optimization campaign might not be as difficult as you think. Chances are if you have done your search engine optimization correctly it is working and its success depends on how much. Everyone has a different definition of success when it comes to SEO so make sure you are dealing with apples to apples when trying to figure out what works and what doesn’t. Search engine marketing is a slow process that takes time so make sure you understand that results will take time as well. Analytics: If you don’t have any analytics tracking on your website that should be the very first thing you do. We recommend Google analytics because it is free and very powerful. You can track CLICK HERE TO READ MORE...
SEO Vendor Credibility Tips
You don’t have to look far to find a website that provides some sort of search engine marketing services but to find one that really understands what they are doing is a whole other story. When you first start the task of trying to find a partner to team up with to help you with your marketing it could take some time to really find one that meshes well with you. There are some areas to look out for when you are trying to locate an SEO vendor or SEO company that really understands what they are doing online. You can start off by looking at their website first. Here is a short list of credibility factors to look at when selecting an SEO vendor CLICK HERE TO READ MORE...
Why Do I Pay For SEO?
Search engine optimization is not something you can teach yourself in one weekend. It takes time, practice and experience to understand how to do it correctly. Sure there are lots of articles and lists of what you should be doing and what you shouldn’t but until you actually go through the motions and learn from your mistakes chances are you will miss opportunities in certain efforts. SEO tasks such as, keyword research for instance aren't as straightforward as one might think. If doing this on your own, are you 100% sure you got all your keywords for your industry? Did you use the right keyword research tool? When you pay a professional SEO person to handle your search marketing you can feel comfortable that the CLICK HERE TO READ MORE...
What Toppings Are On Your SEO Pizza?
There are many different business building mindsets when someone approaches the web space for marketing and growing their business. There are some that are really not sure what is going on, there are some that know enough to be dangerous and there are some that now exactly what it takes and how to execute everything properly. It is important for all online entrepreneurs to understand that there is no magic pill when it comes to marketing a website online. The search engines are changing very rapidly and usually without warning requiring many websites to switch gears to reconfigure their search rankings. Here are some questions you should ask yourself about your SEO Pizza: Should I only focus on search engine rankings? Looking at the big picture, no. Look CLICK HERE TO READ MORE...
Black Hat SEO Techniques to Stay Away From
At some point you might be enticed to try and venture out into the black hat SEO area but do it with great caution. It might sound great to achieve results quickly but you run the risk of having your website simply disappear overnight. What will you do when the website you have been trying to build up for many years simply disappears? Black hat SEO techniques that I recommend STAYING FAR AWAY FROM: Buying Links: The search engines hate this and they have already said that it is not allowed yet people still try and do it. It might sound nice to buy a link but if it gets traced back to you and how you acquired that link you could quickly see a penalty appear CLICK HERE TO READ MORE...
Don’t Go SEO Crazy!
If there is anything true to search engine optimization it is that when you tend to obsess over one particular method or action eventually it gets your website into trouble. Here are some things you should never be obsessing over when it comes to your SEO program: Pagerank: Obsessing over Google Pagerank could eventually get your website into hot water. What I mean by this is that people tend to get so focused over increasing that little number in the tool bar that they lose focus around actually growing their business online. Google Pagerank sometimes makes people try to cut corners which eventually will come back to bite you. Content: Content is still probably one of the most important aspects to growing your business online but CLICK HERE TO READ MORE...
In House SEO – Find the Right People
The great thing about building your business through SEO has been for smaller businesses, it is really a level the playing field and allows everyone to be competitive. You could be a business that doesn’t have a tremendous marketing budget and really make a significant impact online with a little elbow grease. All you need to do is make some time and learn the craft of marketing a website in the online space and you can quickly gain some much needed visibility through your SEO efforts in house. Offline you didn’t really have that choice, you either paid for the effort or it didn’t happen and the online space has really changed the way businesses now communicate with the masses. Just because you do not CLICK HERE TO READ MORE...
Google Gives SEO Link Building Advice
The way the search engines operate is almost always changing. Sometimes the changes happen while we sleep and sometimes we are given a heads up way in advance so that we can prepare for the blow. Regardless building links is always going to be an integral part of building up a business online. In a recent blog post Google gives their advice on some ways to build up nice quality links pointing to your website in order to get on Google’s good side. “Directory entries are often mentioned as another way to promote young sites in the Google index. There are great, topical directories that add value to the Internet. But there are not many of them in proportion to those of lower quality. If CLICK HERE TO READ MORE...
SEO Services Company – Can You Trust Them?
If you are somewhat new to the SEO world and you have been given the task of finding an SEO services company to hire to help your business might leave you with some investigative work to do. There are many, many SEO companies out there claiming they are the best and if you are trying to isolate the right SEO services company to partner with there are some things you should know before you make your final decision. Don’t Base Your Entire Decision On Price This theory can go in both directions. With many things in life if it sounds too good to be true it probably is. Do you really think you are going to effectively market your business and beat out your competition on CLICK HERE TO READ MORE...
10 Deadly SEO Sins
SEO still seems like a very foggy effort to many website owners. I still see people in the forums and blogs that seem to be stuck in search engine optimization circa 2001 by looking for directory submission services and articles “blasts” which do nothing but flood the web pages with junk. There is such a thing as good search engine marketing and it is important to fully understand this. Let’s take a look at some of the largest SEO mistakes a website can make that will ultimately hurt their SEO efforts: SEO Sin#1 - Mass Submission: A mass submission of almost anything online is just not as effective as it once was. There is no easy way of marketing your business online. There is a tremendous amount CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
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