Build Links Through Social Media
For the first years when social media made it onto the playing field of marketing companies where not sure what to do with it, now if you avoid it you could face a serious downfall with your business. SEO and social media go hand-in-hand and has become a crucial ingredient to marketing any business. There are however distinct methods to the madness that can help your websites SEO over time. Contests: One of the goals of social media will be to have your audience push your message out through their channels by the form of retweets, Facebook like buttons and blog posts. That is when your efforts will really start to pay off how they should. When you can get an audience member writing a blog CLICK HERE TO READ MORE...
B2B SEO is a Different Animal
When you start to perform search engine marketing and optimization for your own business website you really have to figure out whether you are attempting to market a business to a B2B or B2C audience. A consumer audience could very well read their email at midnight and purchase something but not a business audience. Your SEO efforts are going to be quite different depending on which type of person you are trying to attract. Here are some key elements to look out for B2B SEO: SEO Demand Generation: For companies that are targeting other businesses in a niche industry, often times they need to target keywords naturally within their content and the rest of the on site optimziation for keywords that have little search volume. CLICK HERE TO READ MORE...
Beginners Tips for SEO
There really is no secret sauce when it comes to search engine optimization. There are however some important efforts that every new website owner or SEO beginner should be doing when it comes to getting their message out. Meta Tags: Every meta tag on your website should always be unique. I come across websites all the time where all the meta tag information is exactly the same throughout the entire website which is a very horrible approach. Keeping all your meta information unique on every page of your website is important in order to pull in different amounts of traffic. A successful product page is not going to have the same meta information as your home page. Keeping your meta information different will allow your website CLICK HERE TO READ MORE...
Save Your SEO with a 301 Redirect
Sometimes it is simply impossible for businesses to maintain their URL structure on their website redesign. It can be devastating for a business if they do not set up their URL structure correctly. A 301 redirect will attempt to pass some of that power from the old URL over to the new one. There are many ways you can do this depending on your site structure. What is a 301 Redirect? From the eyes of the search engine the “301” lets them know that a page has been moved to a new destination or URL. This allows your website to try and maintain some of that URL power without losing rankings that can sometimes happen when URL structures are changed. You will need access to your .htaccess CLICK HERE TO READ MORE...
GoStats – Free Website Analytics and Hit Counter Product Review
Website Analytics are a very important tool in understanding your demographics and what drives your business online. The secret to increasing sales is to know your customers, where they came from, what their searching trends and buying cycle are. Harnessing all that information is key to continued success of any business in the online space. This is where analytics software comes into play. There are many different ones out there, and one that we have come across that is a great tool is GoStats. GoStats offers a variety of analytics options, it is fully customizable interface that can give you the statistics information that is most important to your web site. You can have a visible or invisible counter. CLICK HERE TO READ MORE...
Why SEO Is Like a Seed
SEO is not something that happens right away. For most people they have learned to understand that search engine optimization takes time and you need apply good quality approach in order to make an impact on your targeted industry search results. Here are some reasons why SEO takes time for those who are not so convinced: Limited Space: For every keyword and phrase there are only ten parking spaces in the search results which means that you need to put in the leg work to be visible in these areas. If everyone did a little SEO wouldn’t it be impossible to have everyone rank in the search results for a specific word or phrase? Competition: You really don’t know what your competition is doing as far as CLICK HERE TO READ MORE...
How to SEO Your Video Submission
I see many great videos online almost on a daily basis and it still blows my mind how some of these videos can be completely un-optimized when it comes to getting them to rank in search results. Just randomly submitting a video without any thought whatsoever into YouTube or Vimeo and not really taking the time to truly optimize the components of that video submission is a big disservice to your online efforts to market yourself or your business through the internet. A video submission is like any other web page bouncing around in the search results and requires some SEO efforts to increase its potential to be found through search engine optimization labors. Often times a title and description of a video will act CLICK HERE TO READ MORE...
Every Website Has Goals (or it Should!)
There are many ways you can change things on your website in order to improve the overall user experience. For most people the goal of their website is usually to improve their bottom line but if you take a step back and think about what your business does you might find that your website should have many other goals as well. Here are some of the common website goals (although yours might be different!): 1. Education: If you are in an industry that requires a great deal of industry or product knowledge your website should also act as an educational tool. If you construct it right and you are in an industry that might not have too many educational tools you could really attract some new users to CLICK HERE TO READ MORE...
Local SEO Is Changing Rapidly
Search engine optimization and online marketing was once for industry big wigs. That has changed drastically over time. Local SEO is more important than ever. As more and more people fire up their handheld devices and computers to find what they need less people rely on archaic forms of information such as the phone book and newspaper. Local search engine marketing has changed and will continue to change. If you are a business who still relies on ancient offline marketing efforts you will be in for a surprise if you don’t shift gears on the marketing front. Location marketing and geo targeting internet users is all the craze right now. Currently websites like Foursquare and Gowalla are just for recreational use but trust me, the CLICK HERE TO READ MORE...
Welcome to the New SEO Journal!
Thanks to the great folks at SWORD Studios, we have redesigned our blog and we went live this morning! Here are the new features with the new SEO Journal: 1. New Design – Based on your feedback, we re-designed the site to make it easier for you to navigate, search and read my daily updates and free tips about SEO and search engine marketing. 2. New AD spots – On average we get about 40,000 unique visitors per month and it is time to try to share some of our space by offering various advertising items on the site. We not only offer low cost display Ads, but also email newsletter and solo email ads. For more information about advertising on the CLICK HERE TO READ MORE...
SEO v.s. User Experience
All website owners who understand the importance of search engine optimization and having a successful running website at some point are faced with a rather large dilemma, SEO or user experience? Often times those tools and gadgets that really help in increasing a user experience harm on-site search engine optimization efforts in a great way. In a perfect SEO world everything would be black text on white background but in today’s marketplace that just won’t be enough to really convert website traffic. If the game was just strictly all about rankings and rankings prevailed as the leader than this would be all fine and dandy but we live in a time where branding elements and unique presentation are very important to the whole landscape of online CLICK HERE TO READ MORE...
Small Things to Improve Your SEO
There is a thin line between being a good internet marketer and not being a marketer at all but rather a technical spammer. It still gets me how some of this “crap” can still appear in search results that has zero to no user value. You know those links that you open and there are 100 interlinked keywords, 47 blinking affiliate banners and content so painful to read you want to pluck your own eyeballs out. I don’t know what happened and where things took this turn, but that is just not marketing. Let’s take a look at some efforts you should all avoid: 1. Title Tags: For starters your title should be around 60 characters long. Don’t stuff keywords all the way across the title tag so CLICK HERE TO READ MORE...
Optimize Your Images for Added Value
Search engine optimization is not just about some keywords on a website, it is about a process that is applied to many different aspects of your onsite and external marketing efforts designed to increase the flow of targeted inbound traffic. Many times I see images on people’s website with horrific file names and no image alt tags which is not the end of the world but at the end of the day the goal is to make your website 100% search engine friendly not 85%. Several Reasons to Optimize Your Images: 1. Image Search Traffic: At some point in time people will do an image search for your specific targeted keywords. Having your images appear or at least giving them the potential to appear in image search results CLICK HERE TO READ MORE...
SEO Traits Your Strategy Should Contain
As a business you need to fully understand the power and the process of SEO before you decide to get started with applying it for yourself or your business. You need to possess certain kinds of characteristics and traits because SEO is a long term marriage and you need to be in it for the long haul. Here are some traits required for search engine optimization and the overall internet marketing campaign to work well: Patience: Depending on your industry it could take a great deal of time to really see the effects of SEO. Unless you analyze your Google analytics information almost every day you might not see the power that is building in the background. Studying your analytics information you will be able to CLICK HERE TO READ MORE...
SEO No-No List to Use Not Abuse!
Are you a business owner that is still trying to utilize SEO techniques that were popular years ago? Do you realize that many approaches that were used back in the day are now highly frowned upon? Building up a business online now is more than just mass directory submissions. It is a combination of efforts that builds a brand online and not just search rankings. I still see people looking for services that where once used a long time ago thinking they are still good solid methods. Let me first say that I consider myself a squeaky clean white hat SEO guy, so not that being a black or grey hat SEO is a bad thing, it’s just not the way I personally prefer CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
Connect with Nick Stamoulis
Brick Marketing - SEO Company
