How Does Google Feel About SEO Services?
It is important to know that Google actually endorses SEO related services when they are done correctly. On Google’s webmaster central they have a series of bullet points that should be a concern for every person or business of acquiring some sort of search engine optimization services for their business. They cover some of the most important points I have been stressing for many years. “No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap CLICK HERE TO READ MORE...
Top SEO Factors That Could Hurt Really Bad
Web pages very rarely rank in the search results from doing almost nothing to them. If you are in a competitive space in the search results you will want to conduct some sort of link building campaign and internal website tweaks in order to drive power & authority to your website. It is important to realize that if you do a great deal more of link building than you might normally you won’t speed anything up and you might just hurt yourself rather than help your Google rankings. Here are some of the most important factors that affect your Google search rankings: Keyword Stuffing: It is very easy to want to get the keyword stuff bug for your website. You assume more keywords jammed into your CLICK HERE TO READ MORE...
Page Load Time is So Very Important
With many looming changes waiting around the corner for Google’s search engine nobody really knows what is going to happen when their new algorithm tweak comes into affect later this year. One thing we do know is that they are on a speed kick right now and their goal is clearly to speed things up which means rewarding websites that have somewhat of a quick load time. Here are some ways to speed up your website’s page load time: 1. Images: Do you have an image heavy website? If you use a great deal of images you are going to drastically slow down the load time of your website pages. You have to first compress the images along with using a save for web feature if CLICK HERE TO READ MORE...
Things to Slow Down Your SEO Progress
If you have been an internet marketing specialist for some time now you will know that there is a great deal of constant learning required to get the job done right. You have to be willing to learn almost every day because the search game is consistently changing. Reading daily industry sources and blogs will be vital for any online success. Let’s take a look at some ways SEO efforts are cut short and slow down overall progress: 1. Lack of Knowledge: As an internet marketer I am reading blogs almost every single day. Keep yourself up to date with all the newest methods of marketing and online exposure is important. Applying new marketing efforts online is the only way you are going to either stay in CLICK HERE TO READ MORE...
Is Your Competitor Calling You?
This can really cater towards any type of industry but right now I am writing this specifically for the search engine optimization industry. For all you search engine marketers out there who might have their own business that over laps their competition in similarities you might know and understand where I am coming from with this blog post. Every once in a while we get these very strange calls. A person will call from an undisclosed phone number or a cell phone and they come off like they have no idea what SEO is but slowly their verbiage changes and they get highly technical towards the end of the call. These calls are almost always combined with very basic websites or splash pages with virtually CLICK HERE TO READ MORE...
What Do Guaranteed Rankings Really Mean?
Right now in today’s economy businesses will do and say just about anything to bring in new business. The horror stories in the SEO industry really never slow down and people seem to still fall into the trap of the “guaranteed rankings” promises. I know I might get some flack over this from certain SEO people out there but I think it is important to realize that nobody can guarantee any sort of search engine rankings. In fact a few weeks ago I wrote another article about how SEO guarantees should not exist and there was some interesting comments. Why you ask? Nobody controls the search engines except the search engines themselves. Over time, we have slowly understood what the search engines want from CLICK HERE TO READ MORE...
SEO and User Experience Go Hand In Hand
Search engine optimization is the process of creating inbound pathways to your website for others to be able to find your business website. With that said, wouldn’t you say it is important for that user to have a good experience on your website? Being visible is one part of the process and engaging your audience is another very important ingredient in the game of search engine marketing. A lack of user experience will cause your visitors to leave just as quickly as they arrived. The two components have a very close marriage that requires a careful attention to detail. The process of figuring out your user experience requires a great deal of testing. Testing a variety of styles and conversion metrics will determine how your CLICK HERE TO READ MORE...
Will the SEO Bubble Burst?
Being in the in the SEO industry for quite a while I have seen the industry speed up and grow extremely fast over the last five years and absolutely explode over just the last few years. Recently some are starting to understand that SEO is really a marketing approach and not a science project geared towards just achieving search engine rankings. It is good that some businesses are starting to realize that this is the right approach that everyone should be taking and shifting their focus, but many are still clueless, dumping hundreds of articles and press releases per month, taking spammy approaches just to fill in the search engine results. What happens to all those companies that have been taking a science project approach CLICK HERE TO READ MORE...
Put Some Wind in your SEO Sails
The days of taking a cookie cutter approach to your SEO optimization are over. You need to be aggressive with everything you do now online so it is important to go above and beyond the typical cookie cutter approach when it comes to marketing your website online. You have to really test SEO efforts and try new things to see what might work better or worse. Every industry has a great deal of competition online so it is important to do everything you can to really stand out in your specific marketplace. Try these efforts to help increase the effectiveness of your search engine optimization efforts: Meta Tags: Meta tags are nothing new. You would not believe how many websites I come across where only 30 of CLICK HERE TO READ MORE...
Things Not To Do With Your SEO Program
Your SEO program does truly require a patient person that understands not only the value, but understands that it is an effort that builds and grows over time. If your company is in an industry that is very competitive and already saturated you might have to wait a little while before you start to get noticed as an authority figure. In my opinion these are some of the important things you should NEVER do with your SEO program: 1. Don't Get Frantic: When people get frantic stupid things occur. You get impatient and jump on the first email blast you get promising you the world and you spend money that could be allocated elsewhere and get almost no value in your purchase. Plus you could get CLICK HERE TO READ MORE...
SEO Guarantees Should Not Exist
For many years I have been hearing lots of SEO companies that offer guarantees on search engine placement. I have argued this approach until I have been blue in the face and I think it is important to revisit this issue. Too many customers look for this guarantee and many are usually quite disappointed with the outcome when things fail to come through as promised. Google recently held a clinic with certain members of the Google search quality team to go over and discuss hot button issues that seem to be on the minds of many website owners and webmasters. When Google comes out and says something about how an effort operates in their search engine people should listen. The clinic was held in CLICK HERE TO READ MORE...
MarketingProfs B2B Forum Boston
Join myself, Nick Stamoulis and meet some of the Brick Marketing team at our booth at this year’s Marketing Profs B2B forum May 4-5 at the Seaport World Trade Center Boston. Save $300 by entering the code BRICK at checkout! The MarketingProfs B2B Forum will be a great one-stop shop for the skills you need to drive B2B sales in 2010! You’ll get expert advice on your marketing programs - including SEO and web usability- in One-on-One Therapy Sessions and Hot Seat Labs. It’s right in your own backyard—Boston, so it’s never been easier to immerse yourself in this amazing learning opportunity! The program is a broad-based B2B marketing educational program with a special focus on integrating social media. CLICK HERE TO READ MORE...
SEO Industry Trust is Very Complicated
The truth about SEO and who to trust in the industry is very complicated. That is why so many people are so confused when they are ready to pull the trigger and decide where and how they need assistance. Every company has a different approach and no two pricing models are alike. How do you know where to turn to? The reality is that things have changed over the last few years and they are even changing as we write this blog post. Let’s look at some of the biggest factors and industry changes that have occurred just over the last few years that have changed the SEO industry and will most likely continue to change the industry as time goes on: 1. Social Media: CLICK HERE TO READ MORE...
Why SEO Requires Careful Attention
If people would realize that search engine optimization is not just a one-time approach that consists of air dropping a palette full of keywords onto your website and flying away, more businesses would be able to see the value in conducting online marketing to grow their business. Think about how much the search engines have evolved from when they first came into the picture over ten years ago. Things change very quickly and so does your online marketing approach. All it takes is a small industry community website to pop up and all of a sudden your audience is there, are you there to greet them? You should be. SEO is long term but requires many tweaks along the way. Here are a few reasons below CLICK HERE TO READ MORE...
Get the Basics Right before you think Advanced
If you are one of those people that feel like you need to go at lightning speed when you start anything you will want to try to slow things down when you start your search engine optimization efforts. You want to make sure you have the basics down right before you do anything else. The basics will follow you through your entire search engine optimization campaign or career so it is always important to get these steps right. Here are some SEO 101 rules you should always follow (in no particular order!): 1. Relevant Keywords - Identifying keywords is most likely going to be the first step with anything you do. I always hear from people that they already know their keywords and then generate CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
Connect with Nick Stamoulis
Brick Marketing - SEO Company
