SEO Is About Communication Too!
What is the overall goal for all businesses, besides building sales? Communication. They try to communicate something to someone in order to create a reaction. This is how a business grows. Over time the communication cone spreads wider and wider and eventually the audience grows leading to more of some sort of an action that helps the business grow. The same goes with search engine marketing and optimization. Communication is really the key to all search engine marketing campaigns. Every effort someone puts out online is a goal to communicate something. Either communicating a service or a product the final goal is to gain visibility and let an audience know that you have something to offer. Communication will be the driving force of search engine optimization CLICK HERE TO READ MORE...
Cambridge SEO Meetup Announcement
Are you a small business owner looking to increase traffic to your site or a Search Engine Optimization expert interested in networking? If so, you might be interested in the Cambridge Search Engine Optimization MeetUp taking place at the Microsoft New England R& D Center in Cambridge, MA on April 5th 2010 at 6:30pm. I am excited to be presenting “Local SEO Tips” for Local Small Businesses. My goal will be to present basic tips for businesses looking to target local customers through the search engines and through local SEO. Effective marketing of a website on the internet is an essential component in the success of any small business looking to target a local audience. Come see how taking the necessary steps CLICK HERE TO READ MORE...
How to Properly Audit your Website for SEO
If you have had a website for many years but have never really paid much attention to its efficiency in the search engines and you have recently started exploring optimizing your website, here are some areas you can look at prior to audit the current SEO state of your website. Source Code: By right clicking on a page you will have an option that reads source code. This will show you all you’re coding for that specific page. If you look at the top of the coding you will be able to see your meta title tag, meta description and meta keywords targeted for that specific page. Take a look at your keywords, do they seem generic? Are there more than 5 or 6 keywords in CLICK HERE TO READ MORE...
SEO and Software Don’t Mix
I understand in today’s marketplace the need for automation grows and grows as companies seek to cut costs across the board. Streamlining a process down to a science and eliminating as much human interaction seems to be a growing trend but does it work for marketing a website and for SEO? Manufacturing yes, internet marketing to humans? No. There is not a SEO software program on the planet that can successfully step into the shoes of your audience and try to anticipate what their online behavior or patterns might be at that given moment. There is something that will always require a human touch, search engine optimization and internet marketing equally requires the human marketing touch. When optimizing a website you need to stop and think CLICK HERE TO READ MORE...
How to Break Into the SEO Clique
If you are in the search engine optimization industry or you are trying to break into this incredibly saturated industry to make a name for yourself you might have a difficult time getting accepted into the circle of friends at the top of the food chain. The “elite” group that has been in the industry since day one and think they are the all mighty of the industry. The SEO industry leaders have become a tough group of individuals to become friendly with and it doesn’t seem to be getting any easier. All the “gurus” at the top that think they know every about everything seem to feel that they run this industry like they own it. The SEO industry is kind of like an CLICK HERE TO READ MORE...
How to Write Meta Tags and Descriptions
Have you ever visited a website and seen the home page meta tag just jammed with keywords that runs the entire length of the top of your computer monitor? If you have that is a great example of how you don’t want to construct your meta tags and descriptions. There is a lot of argument in the industry on the importance of meta tags and how valuable they are. Meta information alone might not increase rankings but once your website has the power to rank well the keywords in your meta information will steer your website towards the right audience you are looking for. Your meta tags should always be created tastefully. Each page should target 3-5 keywords for your content and your meta information and CLICK HERE TO READ MORE...
An SEO Recipe is a Recipe for Disaster
I saw a funny forum post this morning about a person asking the community in a an online marketing for the best SEO recipe. That person is already dead in the water right from the start. Let’s take a step back and emphasize how important taking a marketing approach really is when conducting a search engine optimization campaign for your business or website. When you start off asking for a recipe for your search engine optimization program, you are really setting yourself up for disaster. Your search engine optimization should never look like a science project. The search engines have been evolving since their birth many years ago. When they first came on the scene, instantly many highly technical “marketers” started manipulating the algorithm to get CLICK HERE TO READ MORE...
Big Businesses Are Still Confused about SEO
It seems to me that it doesn’t really matter the size of a business or how many clients they have the consensus across the board for many businesses is that they still have a real hard time understanding the concept of SEO or even its value to a business. This actually blows my mind that in today’s market place you can take a rather large established and robust business and ask them what is search engine marketing? Your answers will probably be devastating. Why is SEO such a difficult concept to understand? Is it that people just can grasp the whole idea of inbound marketing? The concept is not all that difficult. You have to take a step back and just really dumb things down CLICK HERE TO READ MORE...
Title Tag Change That Makes a Local Difference
It doesn’t matter how large or small your business is targeting your local audience is always very important. Your surrounding communities can often times be some of your best customers and clients. Many times businesses will search for a vendor that is local just because they would rather give the business to someone locally rather than some company they might never be able to meet with in person, will you be visible when this happens from your audience? If you live in a city or town that does not have any local search volume for the industry you are in that is ok. Craft some of your content on one of your high level pages like the home page or about page using the closest city CLICK HERE TO READ MORE...
SEO 101 Rules to Follow NOW!
If you are one of those people that feel like you need to go at lightning speed when you start anything you will want to try to slow things down when you start your search engine optimization efforts. You want to make sure you have the basics down right before you do anything else. The basics will follow you through your entire search engine optimization campaign or career so it is always important to get these steps right. Here are some SEO 101 rules you should always follow: 1. Keywords - Identifying keywords is most likely going to be the first step with anything you do. I always hear from people that they already know their keywords and then generate a list for me that have CLICK HERE TO READ MORE...
Don’t SEO your Business to Death
Have you ever been to a website where there is so much going on you almost start convulsing? There is a thin line between having good on site search engine optimziation and way too much. I often times visit websites where the footer has hundreds of links mashed in between content followed up with even more links. Whoever decided that this was a good approach to take? Some websites clearly focus so much on the search engine optimization that their website starts to suffer on the user experience side of things. You have to keep in mind that the whole goal of your search engine optimization is to drive website visitors to your website for one reason or another. Whether this to make a purchase or CLICK HERE TO READ MORE...
SEO Industry Advice – Understand Your Client!
During tough economic times it is very easy to want to take on every client possible in order to keep things moving. If you want your business to be profitable you must really understand your client's needs and goals ahead of time. You really have to understand their needs along with their expectations before you take them on as a client. Make sure to clearly go over your process and procedures so that down the road no hiccups occur. Communication right out of the gate is the most important part of taking on a new client. If communication is not established right from the initial process than the relationship will never strengthen. You can’t build a relationship just over email. It is important to understand CLICK HERE TO READ MORE...
Get the Most Out of Your SEO Program
For some reason there are some people out there, that automatically classify SEO professionals as spammers but when done correctly all we really do is clean up search results and allow search users to find exactly what they are looking for. When you proceed with your SEO efforts the right way you will get much more out of your search engine optimization program. Here are few tips below to keep in mind when to always try to get the most out of your SEO campaign: 1. Find and Know your Audience - I know this might sound crazy but you have to make sure you are not spinning your wheels where your audience does not exist. Whenever you decide to focus on spending time on a specific CLICK HERE TO READ MORE...
Who or What Makes up the SEO Industry
Let’s take a moment to analyze what or who I should say makes up the entire SEO industry. If you are going to compare one vendor to another it is important you are apples to apples with the companies or consultants you are comparing. Let us take a moment to compare some the individuals and companies that you put your trust in every single day to help build your business online. 1. Fly by Nights - With the economy the way it is right now you are going to see more of these random “SEO” websites popping in the search results. It doesn’t take much to get a website up and running. Don’t let some trust badge or Google logo on their website fool you. CLICK HERE TO READ MORE...
Are you a Marketing SEO or a Technical SEO?
There are many different ways to achieve good quality search engine optimization results online. When SEO was first introduced about ten years ago the approach was a very technical one. It came down to things looking like a science project rather than true marketing. Over the years there has been a slow transition. The search engines are not supposed to be manipulated by a mathematical approach in order to get things to rank well. As the transition occurs it will be important to figure out what type of SEO you are. Do you like to market a business and build it through a variety of online marketing approaches or do you like to take a much more technical approach with your links? Whichever approach you chose CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
Connect with Nick Stamoulis
Brick Marketing - SEO Company
