How to Write Meta Tags and Descriptions
Have you ever visited a website and seen the home page meta tag just jammed with keywords that runs the entire length of the top of your computer monitor? If you have that is a great example of how you don’t want to construct your meta tags and descriptions. There is a lot of argument in the industry on the importance of meta tags and how valuable they are. Meta information alone might not increase rankings but once your website has the power to rank well the keywords in your meta information will steer your website towards the right audience you are looking for. Your meta tags should always be created tastefully. Each page should target 3-5 keywords for your content and your meta information and CLICK HERE TO READ MORE...
An SEO Recipe is a Recipe for Disaster
I saw a funny forum post this morning about a person asking the community in a an online marketing for the best SEO recipe. That person is already dead in the water right from the start. Let’s take a step back and emphasize how important taking a marketing approach really is when conducting a search engine optimization campaign for your business or website. When you start off asking for a recipe for your search engine optimization program, you are really setting yourself up for disaster. Your search engine optimization should never look like a science project. The search engines have been evolving since their birth many years ago. When they first came on the scene, instantly many highly technical “marketers” started manipulating the algorithm to get CLICK HERE TO READ MORE...
Big Businesses Are Still Confused about SEO
It seems to me that it doesn’t really matter the size of a business or how many clients they have the consensus across the board for many businesses is that they still have a real hard time understanding the concept of SEO or even its value to a business. This actually blows my mind that in today’s market place you can take a rather large established and robust business and ask them what is search engine marketing? Your answers will probably be devastating. Why is SEO such a difficult concept to understand? Is it that people just can grasp the whole idea of inbound marketing? The concept is not all that difficult. You have to take a step back and just really dumb things down CLICK HERE TO READ MORE...
Title Tag Change That Makes a Local Difference
It doesn’t matter how large or small your business is targeting your local audience is always very important. Your surrounding communities can often times be some of your best customers and clients. Many times businesses will search for a vendor that is local just because they would rather give the business to someone locally rather than some company they might never be able to meet with in person, will you be visible when this happens from your audience? If you live in a city or town that does not have any local search volume for the industry you are in that is ok. Craft some of your content on one of your high level pages like the home page or about page using the closest city CLICK HERE TO READ MORE...
SEO 101 Rules to Follow NOW!
If you are one of those people that feel like you need to go at lightning speed when you start anything you will want to try to slow things down when you start your search engine optimization efforts. You want to make sure you have the basics down right before you do anything else. The basics will follow you through your entire search engine optimization campaign or career so it is always important to get these steps right. Here are some SEO 101 rules you should always follow: 1. Keywords - Identifying keywords is most likely going to be the first step with anything you do. I always hear from people that they already know their keywords and then generate a list for me that have CLICK HERE TO READ MORE...
Don’t SEO your Business to Death
Have you ever been to a website where there is so much going on you almost start convulsing? There is a thin line between having good on site search engine optimziation and way too much. I often times visit websites where the footer has hundreds of links mashed in between content followed up with even more links. Whoever decided that this was a good approach to take? Some websites clearly focus so much on the search engine optimization that their website starts to suffer on the user experience side of things. You have to keep in mind that the whole goal of your search engine optimization is to drive website visitors to your website for one reason or another. Whether this to make a purchase or CLICK HERE TO READ MORE...
SEO Industry Advice – Understand Your Client!
During tough economic times it is very easy to want to take on every client possible in order to keep things moving. If you want your business to be profitable you must really understand your client's needs and goals ahead of time. You really have to understand their needs along with their expectations before you take them on as a client. Make sure to clearly go over your process and procedures so that down the road no hiccups occur. Communication right out of the gate is the most important part of taking on a new client. If communication is not established right from the initial process than the relationship will never strengthen. You can’t build a relationship just over email. It is important to understand CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
