3 Changes to Help Increase Your Conversion Rate
All the off-site link building in the world doesn’t mean anything if your site doesn’t convert the targeted traffic being delivered to your site. At the end of the day it is your site that is going to convince a visitor to act. If your site isn’t seeing an increase conversion rate like you had hoped, consider making these three changes: Break up blocks of content Ever heard the phrase “too long, didn’t read?” It means that someone found a piece of content (blog, article, webpage, etc) but didn’t bother to actually read the whole thing because it looked like it was too long to bother. Huge blocks of text can be very intimidating to your visitors, and it may turn them off from further exploring CLICK HERE TO READ MORE...
Is Your SEO Ready for Cyber Monday?
I’ve spoken with more than a few e-commerce site owners who freely admit that more than half of their annual PPC budget is going to be spent in the next few weeks, as sites prepare for the onslaught of shoppers that begin with Cyber Monday and carry through to just before Christmas. Just like Black Friday is supposed to put brick and mortar retailers “back in the black” for their year, the Monday after Thanksgiving has become the same source of revenue for etailers. The profits that stand to be gained on Cyber Monday are astronomical, is your site’s SEO prepared to earn your piece of the pie? Here are 3 quick things you can do to get your site ready for Cyber Monday: 1. Schedule out CLICK HERE TO READ MORE...
What Does A Declining CTR Mean For Your SEO?
CTR, or click-through-rate, is one of the most studied and reported numbers in the SEO industry. The CTR refers to what percentages of clicks are garnered by a specific ranking position in the SERP. Obviously, the higher the click-through-rate the more valuable that position is. Most studies indicate that the first position gets the lion’s share of clicks, including this recent study released by SlingshotSEO. However, what makes SlingShotSEO’s findings interesting is not the percentage of clicks the first, second and third spots get, but how those percentages have dramatically dropped over the last 5 years. Take a look at this graph: The four different studies conducted since 2006 show a dramatic decline in click-through-rates across the board. So what does this CLICK HERE TO READ MORE...
Recent Panda Update—What Does This Mean for Small Business SEO Efforts?
This is a guest post written by Amanda DiSilvestro of Business.com There has been a lot of buzz about one of the latest Google Panda update, so naturally many bloggers are writing about the importance of content and how to better the content on your website. For those who are unfamiliar, on September 28th, the Panda update (known as Panda 2.5) put a stricter emphasis on unique content and caused many small businesses traffic results to lower. Although some businesses such as FoxNews.com and YouTube benefited from the change, the complaints from small companies have not declined. Content has always been important, and Google has always valued good content and tried to keep the unique content ranking high. This makes sense, and most would agree that CLICK HERE TO READ MORE...
3 B2B SEO Assumptions You Should Never Make
You know what they say when you assume something? It makes a [expletive] of U and ME. The old saying holds true in a lot of situations, including B2B SEO. As marketing professionals, it’s never a good idea to assume you understand your target audience perfectly, assume you know everything your competition is doing or assume you aren’t missing the mark in some way.
Here are 3 B2B SEO assumptions that could potentially ruin you SEO campaign:
Last click = conversion source
A huge part of any B2B SEO campaign is proving ROI; determining what tactics worked well and which ones didn’t. Obviously tactics that seemingly lead to more conversions can be considered more valuable, and therefore deserve more time/budget/attention and so forth. But here is where CLICK HERE TO READ MORE...
5 Key Signs You’re Doing SEO Wrong
While there is no set “right way” to run an SEO campaign, as each site will approach it differently based on their needs and goals, there is a wrong way to manage SEO. Are you guilty of one or more of these 5 things? It may mean that you are mishandling your SEO campaign. 1. All you can focus on is ranking number 1 in Google. There are dozens of reports that will explain what percentage of clicks the first listing in Google gets compared to the second listing, so I’m not going to say it doesn’t matter where your site ranks. Obviously the higher you rank in the SERPs the better. What I am saying is that you shouldn’t only worry about rank position. The search CLICK HERE TO READ MORE...
What Is Reverse SEO and Why It Won’t Work
Someone recently asked me about “reverse SEO” and whether or not I thought it was a good SEO tactic. I had to be honest and tell them that reverse SEO was not a term I was familiar with (12 years in the Internet marketing and SEO industry and I’m still learning new things!) but that I would look into it and get back to them. Something in my gut was telling me that reverse SEO was probably a grey hat, if not outright black hat, SEO technique. After doing a little research, the way I came to understand reverse SEO is that it’s the process of analyzing the search results (usually done with an SEO software tool) in Google and Bing and then breaking it down CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
