Video Optimization Techniques to Consider
You've decided that now is the time to start including videos on your website. Good for you. To be sure, it is the perfect time. And it's never too late to get started. But how do you optimize your videos? Here are three specific methods for video optimization that you should use when implementing your on-site video marketing campaign: Keyword-rich file name: This is one of the most important video optimization techniques for any website. Don't just name your video something generic like video1 or video-of-me-and-billy. Instead, give your video a keyword-rich file name. For example, if you sell chocolate truffles on your website and you are adding a video of your manufacturing process, give your video a name like the-chocolate-truffle-making-process.wav. This is a keyword optimize CLICK HERE TO READ MORE...
SEO ROI Jumps Around Like a Kangaroo
If you are trying to calculate your ROI on performing SEO for your business you are going to be greatly disappointed. Search engine optimization ROI can be measured over time through an increase of visitors, and conversions (sales, leads, phone calls, etc.). But since SEO is such a long term effort that never really has a finish line and preliminary conversion numbers are virtually impossible to accurately predict over time. The only thing you can really do is improve. Improve, positioning, quality of content, call to actions, incoming relevant links, improve your authority and improve your ROI over time. It is important to know that search engine optimization is not paid advertising so nobody knows when your website will appear in search results CLICK HERE TO READ MORE...
Are You a Bad SEO Client?
If you are in the business of offering a search engine optimization services to the public, you will most likely completely understand where I am coming from as I write this blog post. Before I continue, I want to point out, that I love what I do, working with clients to help build their businesses through SEO and SEM. At some point the industry veered off course because some clients look at you like you are the enemy right from initial phone call. I view at each client like a partner, I have been hired to grow their business and my only goal is to do just that. I think this is important to discuss because it seems to be getting worse for many other search CLICK HERE TO READ MORE...
Confusing Local Search Intent At Google
Google rose to prominence by demonstrating a competence in discerning user intent and providing relevant search results. But this statement by Brian, a Google employee, on Google's support forum is a bit confusing: Today, we're intentionally showing less local results for web design / SEO queries. For example, [web design sacramento] doesn't display local listings today. We believe this is an accurate representation of user intent. In some cases, we do show local listings, however (as NSNA/php-er noted) [web design in bellingham]. I'm sure some of you feel we should be displaying local results for queries like [Web Design Vancouver]. I understand that concern, but based on our understanding of our users, we feel this is the right decision for now. I have the same CLICK HERE TO READ MORE...
What Is On Your SEO Christmas List?
Now that Christmas 2009 is behind us, it's time to start thinking about your SEO program and the Christmas and holiday season of 2010. OK, go ahead and groan. But you know it's time. Well, if you own an ecommerce or retail website and if you depend on Christmas and holiday visitors to make or break your annual sales numbers, now is the time to plan your search engine optimization efforts for the Christmas and holiday season of 2010. Years ago, people didn't start thinking about Christmas until after Thanksgiving. The day after Turkey Day was the largest shopping day of the year (and still is). But in recent years I've noticed that marketers have started marketing for Christmas earlier and earlier. It CLICK HERE TO READ MORE...
Search Engines Rank on Data Not Emotion
I get many potential clients on the phone that have one goal in mind and that is to be on the first page of Google right next to their biggest competitor, wouldn’t’ we all? It is important to realize that to get ahead in life most websites need to first put their dues in. The same thing goes for websites as well. Websites need to show the search engines that they have earned their right to be in that high position or ranking in search results before they are actually allowed in. Each website needs to work their way up to that point, by marketing their businesses over time. Key point is that search engine optimization is about building your online authority and developing CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
