Issues With Putting Your SEO Efforts On Hold
Search engine optimization is one of those things that if you are starting it up now you might be a bit late to the party, but at least you got there. It is important to really get started as soon as possible and get things going with your SEO efforts because each day a business waits to get active in the search engines is another day your competition might be really ramping up their search engine marketing efforts slowly stealing away valuable visitors away from your business. In today’s marketplace, businesses large and small cannot wait before they concentrate on their SEO program. Here are some things that can happen if an established company waits on building a solid SEO program: 1. Time: SEO CLICK HERE TO READ MORE...
When To Optimize Your Website Yourself
Many webmasters, business owners and marketing folks are sometimes more concerned about saving money than making it. Ever heard the expression, "Penny wise, pound foolish?" Save a buck today, lose two or three tomorrow. That's what happens when you try to optimize your own website and don't know what you're doing. You're likely going to fail or you won't be patient long enough to wait for the results you hope to get. Often many times I have seen people that don't take the time to truly understand how search engine optimization works, try to rush it or have unrealistic expectations and then vow that SEO does not work. I can assure you that search engine optimization is one of the most cost effective CLICK HERE TO READ MORE...
The Major Issue with the SEO Industry
Somewhere over the last few years the search engine optimization industry went in many different directions at the same time. Take ten industry people and each might have a different view point or approach when it comes to search engine optimziation, why is that? Isn’t the goal across the board the same? What else could the goal be besides building up a business or website online? Like everything else in a young and rapidly growing industry fundament things often times break down over time requiring a revamp or clean up to get things back on track and working how they were initially designed to work. Is the search engine marketing industry going to have to go through a clean up phase? Often times I speak with CLICK HERE TO READ MORE...
What to Ask When Interviewing SEO Firms
If you are looking to hire an SEO firm for your next search engine optimization campaign, you'll want to conduct extensive interviews. Don't just interview one SEO firm. Interview several. And ask them all the same questions so you have a basis for comparison. But what questions? At a minimum you should ask any potential SEO firm you are planning to work with the following questions: What new SEO tactics have you added to your portfolio of skills within the last three months? - Search engine algorithms are ever evolving and you want your SEO to be as well. That doesn't mean they should take unnecessary risks, but they should constantly be testing new tactics and strategies. This question is designed to uncover an SEOs current knowledge CLICK HERE TO READ MORE...
Does Your PageRank Affect Your Rankings?
A recent reader of this blog asked me an interesting common question that I wanted to share with everyone, "If my Google PageRank moves up to a 3 and my competitor's PageRank remains a 1, will that push me above them in Google's search engine rankings?" Sadly, the answer is no. PageRank and search engine rankings are not related in that sense. PageRank is an authority number assigned by Google based on an algorithm associated with several factors that determine your site's trustworthiness that in directly affects your rankings in the Google for specific keyword phrases. It is not used by Google to determine your rankings for keywords. It is amazing to me that in 2009 that some webmasters, business owners and marketers CLICK HERE TO READ MORE...
Yes, SEO is an Investment
Too many businesses large and small look at search engine optimization as a nuisance and an expense, since when is promoting your business online a nuisance and expense? Search engine optimization and marketing should be viewed as an investment. When you approach you’re online marketing from just a rankings stand point it can be quite difficult to see the value in search engine marketing. SEO is not just a technical approach to get you on the first page of Google for a certain keyword phrase. If your business approaches it from that angle you might never see the importance of search engine optimization. Proactively marketing yourself online creates little pieces of dust floating around online connecting directly to your brand or business. If you connect CLICK HERE TO READ MORE...
How Many SEO Tools Do You Need?
No matter what kind of job you are doing, having the proper tools is essential to its success. The same is true of search engine optimization. But what are SEO tools and which ones are the right ones for you? This question can be answered in many ways. The basic SEO tools, of course, are a keyword research tool and your text editor. Why is a text editor an SEO tool? Because in that editor you create your web pages. You design your page designs and you put your keywords and links to good use. But that's a very basic tool and is a bit of a no-brainer. Unless you are building your website with a content management system, your text editor can be viewed as CLICK HERE TO READ MORE...
How Search Taxonomies Could Change SEO
Bill Slawski provides some interesting insight into a Yahoo! patent regarding taxonomies of information for the purpose of answering search queries directly. This begs the question, How would that change SEO? Bill asks the question this way If you’re a site owner, would it bother you that a search engine might mine your web site to display answers and potentially keep visitors from coming directly to your web site for those answers? The best search engine optimization people, marketers and webmasters are capable of great flexibility. Whenever a new search engine tactic appears or the search engines change their algorithms in a noticeable way, those webmasters who are observant adapt their content development tactics in response to take advantage of the changes. The result usually CLICK HERE TO READ MORE...
SEO Is A Slow and Steady Process
There are no quick fixes when it come to search engine optimization. Let's get that straight right now. You have to have some patience. This is perhaps the single most important thing to remember about SEO. It's also one of the things that gets so many marketing, webmasters and business people hung up about our industry. In our fast-paced "want it now" society there is a tendency to expect instant results from everything - even SEO efforts. The fact of the matter, however, is there are no quick fixes. SEO is a slow, steady process. No website rises to No. 1 rankings overnight. There are several reasons for this: One reason it takes a while to secure respectable search engine rankings is because of the age factor. The CLICK HERE TO READ MORE...
Now is the Right Time to Ramp Up Your SEO
Doesn’t it seem like everyone has an answer lately to the economic crisis? Wall Street continues to climb into record highs yet companies keep laying off employees causing a ripple effect tearing through businesses worldwide which is why now is the time to shift your internet marketing focus to search engine optimization (SEO). SEO takes time to understand and build which why now is an opportune time to really take control and understand just how important it is for your business to implement an SEO strategy into its daily business routine. With so many businesses right now ratcheting down spending and shuttering doors now is a great time for you to learn and apply SEO to your business so when things turn around your business will CLICK HERE TO READ MORE...
Things SEO People Should Never Do
Over the last few years the search engine optimization industry has really taken the business community by storm. Some understand the process, some don’t have a clue and many are still left scratching their heads wondering what it really is and how it can help their business. The industry has become tougher and tougher over the years because there doesn’t seem to be any industry standards in place on how to get from point A to point B making the education process challenging. There are however some things that all search engine optimization people (yes, this includes all SEO experts, consultants, firms, agencies and wanna be SEOs) should never do. This list below may seem like common sense or business 101, but I felt CLICK HERE TO READ MORE...
Faster Load Times Really Matters!
One of the factors that can seriously affect your on site search engine optimization efforts in a positive way is your website page load time. Interestingly, websites are rarely penalized for having slow load times, but if you increase your page load time you can often see positive results including increased page rankings that will lead to more visitors over time. Also, another reason to have faster load times on your website is user experience. Your site visitors will appreciate it for sure! This is not across the board. It depends a great deal on how much you improve your page load time. If your page already loads about average and you increase the page load speed by just a few nanoseconds, that likely CLICK HERE TO READ MORE...
SEO is Kind Like a Credit Card
What I mean is that search engine optimization is open ended and always occurring. Much like a line of credit SEO is something that is always evolving and changing based on your activities. There is no set duration of time that SEO must be completed or once you finish optimizing your website it is done and completed. If every business was just able to optimize their website and then kick their feet up and wait to appear on the first page than the party would be very crowded would you say? It is important to realize that optimization is something that businesses never stop doing. I think when SEO was created it should have just been called “proactive marketing” because essentially that is what SEO really CLICK HERE TO READ MORE...
In the SEO World 2009 is Almost 1999!
There's no doubt that the practice and industry of search engine optimization has undergone some changes in the last ten years. What was important in 1999 is not necessarily still important today. Though, in many respects, the basics that are important for on site optimization, still remain just as important today. In 1999, meta tags were extremely important. Today, they're only moderately so. Keywords in your URL fluctuate from a point of major importance to minor importance from year to year. But keyword positioning in the title of your page has grown in importance from moderately high to very high. With link building, link exchanges and Google page rank chasing used to be all of the craze in the SEO world, but it is not CLICK HERE TO READ MORE...
How to Measure the Success of Your SEO
Search engine optimization is one of those marketing efforts that seems to just be consistently surrounded by confusion by many different parties. Clients seem to have a real hard time understanding just how to gauge the effectiveness of SEO for their business. Right out of the gate SEO was pigeon holed into something technical and clients often times don't understand that there is a big marketing factor in SEO. Yes there are technical aspects to it but it has evolved over the years into more of a marketing vehicle. It is important to stress that it is a marketing vehicle early in the sales process to avoid as much confusion as possible later on in the campaign. Still, how does a client gauge if it CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
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Brick Marketing - SEO Company
