How A Keyword In Your Domain Name Can Make A Difference
Here's an interesting article on redirects and while the author makes some good points, I do take issue with this statement the following paragraph. Actually, there are many other things going on behind the scenes that impact rank, and the domain name is rarely a significant factor. Well, I can't speak for someone else's experience, but I can speak for mine and in my experience Google does favor keyword-rich domain names. The weight to which Google places on the keyword in the domain name is unknown, but that Google does is pretty clear. Otherwise, how do you explain that blogs whose permalinks include keywords rather than numbers as in WordPress's default permalink structure actually do better in the SERPs? I do agree that there are CLICK HERE TO READ MORE...
Is it Silly to Think Rankings Build Businesses?
Everybody I speak with is always so worried about where their website ranks in the search engines. To many times I speak with someone and they feel like their business is just going to sky rocket when they get onto that first page for a certain keyword they want to rank for. Yes rankings are important but they are not the reason why websites are successful. It is important for businesses and website owners to really understand that having a website rank does not equate to a successful business. Building a business online through a variety of proactive marketing efforts including search engine optimization is how you get your online business really growing. Building an online business is simply that, a business. Finding loopholes in the CLICK HERE TO READ MORE...
Is SEO Your Bottom Line Or A Sideline Activity?
Different online marketers achieve success in different ways. But I'd be willing to bet that most of the ones who hit it big do so by using search engine optimization as a primary internet marketing tool to drive targeted visitors that lead to sales. Why did I come to that conclusion? Besides having been in the internet marketing industry for 12 years, I have seen almost everything (believe me NOTHING surprises me at all! :) Also, social media marketing is still struggling and learning to find its groove with companies from a marketing perspective. A recent survey by CitiBank and GfK Roper reveals that most small business owners don't rely on social media (in fact 63% of all small businesses CLICK HERE TO READ MORE...
The List of Important Ranking Factors
The list of the most important search engine optimization factors is very large and continues to grow larger by the day. Well, maybe not growing too much larger. I mean, sometimes we hear about a new factor, but SEO hasn't changed too drastically in ten years. Still, it doesn't stay the same every day either. So what is the most important search engine optimization factor? Based on my experience and current industry data and trends, here is a short laundry list of important factors (in no particular order): Number of inbound links - The trust factor of your website and growth of natural relevant links over time. On-page content - Good, user focused quality website content. Meta tags - Well crafted and relevant Title tags, etc. Page authority of CLICK HERE TO READ MORE...
The Difference of SEO for an Adsense and Service Type of Site
Is there a difference between optimizing a site for earning money with AdSense (or an affiliate micro website), or another contextual advertising, site and optimizing a business site for selling a service? You might think the answer would be "no", but in actuality there is a difference. For AdSense, all you are really concerned about is finding valuable keywords to target. You really want to focus your efforts on making your content optimized enough to attract search engine traffic - in other words, you want high search rankings - but you don't really want it so good that people hang on every word your write. After all, if they're reading your content then they are not clicking on ads. That's not to say that you just CLICK HERE TO READ MORE...
Backlinks Or On-Page SEO – Which Team Wins?
If you read many SEO blogs, you'll inevitably hear someone say that the most important aspect of a search engine optimization campaign is building backlinks. If that is true then why are people still chanting, "Content is king." Can both be true? It doesn't seem possible, does it? If content is king then that implies that content is the most important aspect of SEO. On the other hand, you can't discount the value of good, quality backlinks. In fact, in some industries, if you don't have a good backlink portfolio then you simply don't exist. That hardly sounds like content is king. To be sure, backlinks mean nothing without quality on-page SEO. You can build a million high quality links to a blank page and all you'll CLICK HERE TO READ MORE...
Is JavaScript Killing Your Website?
You might be tempted to use JavaScript for all sorts of things on your website that you could do in other programming languages. Don't. JavaScript has its advantages, but the disadvantages can be more disadvantageous than the advantages can be advantageous. If you can do something in another language then you should. Why? Two reasons. JavaScript is uncrawlable and therefore not optimizable. A site full of JavaScript is a negative where search engine optimization is concerned. Sure, you can do some cool things, but I'd rather rank well. Wouldn't you? The second reason JavaScript should be avoidable if possible is because it is code heavy. Very code heavy. And all that code on your web pages means that the search engines are running through looking for content to CLICK HERE TO READ MORE...
Different Strategies For Each Engine?
Back in the 1990s, and even as late as 2005, many search engine optimization consultants and webmasters spent a great deal of time trying to optimize for each search engine. There was a good reason for this. Each search engine had its own way of determining how to rank websites. It was often the case that one search engine put greater emphasis on meta tags while another search engine put more emphasis on links and on-page content optimization techniques. The strategy made sense for the times. In the last few years, however, we've seen a complete dominance of search taken over by one search engine, Google. All the other search engines are languishing, trying to keep from becoming irrelevant. I'm not saying that one should focus on CLICK HERE TO READ MORE...
Why IFrames Stink!
An iframe is an inline frame that consists of an html page within an html page. Creating one is really simple, but there are no associated search engine optimization benefits to have an iframe. Essentially, when it comes to SEO, you're screwed. Here's what you do to create an iframe: Create an html page and put some content on it; give it a name Create another html page Place the following code within the body content of the second html page (bracket)iframe src="newpage.html" width="200" height="200" frameborder="0" scrolling="auto" name="myInlineFrame"(c-bracket) Body Text (bracket)/iframe(c-bracket) Replace (c-bracket) with the > symbol and (bracket) with the < symbol. The effect will be the second page appears within the first page. It might look cool, especially if you have a cool page design, but the page within the page will CLICK HERE TO READ MORE...
How Targeted Is SEO?
The key for every marketer - online and off - is to reach the market, or segment of the market, that most demands the products and services being offered. Is search engine optimization very good at reaching your market? I think the definitive answer is a resounding "Yes!" Of course, SEO relies on a searcher inputting the right keyword or phrase before finding the page you have to offer. It's pull marketing, not push marketing. Pull marketing is a term that has come into being in the last few years and simply means that the marketer "pulls" his audience to him by sticking something out there - let's say a carrot - and leading the audience back to him. How does SEO do this? For starters, you can CLICK HERE TO READ MORE...
When to Use The Canonical URL Tag
Perhaps one of the most important principles in search engine optimziation is to ensure that each of your site's URLs are crawlable and have good indexing power. That means ensuring the URL is one that is search engine friendly. It's more challenging today to do this perfectly for several reasons. Many sites now have grown to more than 10,000 web pages, making duplicate content a much more serious issue for many sites. Plus, the fact that many of these sites use session IDs and other dynamic URL capabilities, which drive the duplicate content problem up higher on the list of reasonable risks. When you have that many pages and your site CMS creates dynamic URLs for each user and session then the issues become more sticky. CLICK HERE TO READ MORE...
The Strategic Approach To Online Business
In days gone by you could register a domain, throw together a website based on a free template and drive your search engine optimziation program hard in order to rank well in the search results. It has worked for a long time too. However, this strategy doesn't work now and will not work into the future and there are many reasons why - the main one being that users are just becoming more sophisticated now. To be successful with an online business, you now need a strategic plan that covers a complete business approach. Like a bricks and mortar business, you need careful product planning, but that is only the first step. An integrated strategic plan includes: Product planning including sourcing and pricing: As with a bricks and CLICK HERE TO READ MORE...
Is CSS Better For SEO Than Tables?
Many CSS designers will tell you that designing your website in CSS rather than tables is better for SEO. Frankly, I haven't seen that this is true. But it isn't any worse either. Whether you design your website with CSS or tables is largely dependent on preference and personal style. I think it may also depend on the website. Both tables and CSS have advantages and disadvantages, but I've seen top rankings with both. CSS allows you to define page elements across multiple pages, which is very helpful and can save a webmaster a lot of time. By defining background color, font colors and sizes, sidebar widths, and navigation menu properties in your stylesheet (CSS file) you can make changes to those elements on every page of CLICK HERE TO READ MORE...
How To Optimize For Google News Search
Google Webmaster Central recently published a blog post to help news agencies increase their chances for ranking in Google News Search. I found the information to be very helpful, not just for news organizations but for all of us. Here are some highlights: News sitemaps are very helpful 4 of the most important ranking factors include: fresh and new content, duplication and novelty detection, local and personal relevancy, trusted sources (section and edition) For multimedia content, submit YouTube videos Use large inline and nonclickable jpegs near the title PageRank is not very important Publish dates between the title of the article and the body Don't break up the article Use unique URLs Optimize your titles Let's briefly discuss the most interesting of these criteria: Ranking factors - Google makes a point to mention 4 specific CLICK HERE TO READ MORE...
Does Web Design Affect SEO?
Does your web design influence your search engine optimization? If you selected a different or custom web design, could you rank better? These are good questions and require a little bit of analysis to arrive at the right answer. First, consider the different types of website designs available: HTML coded Off the shelf template Custom template CMS template CMS original design Personally, I think an originally designed website is always best, but not necessarily from an SEO perspective. After all, your web designer may design great sites that do a horrible job at on site optimization. Nevertheless, if you can swing an original design, for branding purposes, that's a big plus. But what are the issues you need to look out for from an SEO perspective? Code Bloat - This can happen with an CLICK HERE TO READ MORE...
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Nick Stamoulis:
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