Don’t Worry So Much About the SEO Inner Circle
I came across this post on Shoemoney.com the other day that talked about the kind of behaviors that would get an SEO professional ousted from the SEO inner circle (or banned for life from ever joining). It got me thinking, why are we all so concerned with being in the “in crowd?” Whether it’s our personal or professional life, we all want to belong to these almost mythical groups of “cool” people. I think it all started way back in Junior High when no one wanted to sit alone at lunch, but this mentality that we have to be in the inner circle in order to make it has carried over into our professional careers. This is a post for CLICK HERE TO READ MORE...
How to Keep Your SEO Efforts Organized with a Content Inventory Spreadsheet
This is a guest post by Amanda DiSilvestro of Business.com Most people who have read my writing know that I have a good knowledge about SEO, but yet I am still young and have therefore only worked in the SEO department of one company. For this reason, the way that SEO is monitored here seemed, at least to me, to just be the way it’s done. Being that I focus on the writing and guest posting aspect of my company’s SEO efforts, I am very familiar with how we record all of the content that is put out onto the web as well as the content that is put onto our site. To me, this seemed normal. However, as I have recently discovered, not all CLICK HERE TO READ MORE...
What’s the Value of a Non-Branded Visitor?
A non-branded visitor is someone that finds your site by searching for a general keyword in the search engines, as opposed to searching for your brand or products by name. Depending on your industry and niche, someone that finds your site via a non-branded keyword might not be ready to convert the moment they land on your site. Especially in the B2B world, it’s hard to build that consumer confidence from one interaction with a potential customer. However, just because it might take a while to turn that visitor into a lead and then into a paying customer, that doesn’t mean you shouldn’t try to drive more non-branded traffic to your website! I was recently pulling together an annual SEO visitor report for one of my CLICK HERE TO READ MORE...
H Tags Help SEO and Improve User Experience – SEO Video Tip
H tags are like the headlines of your site's content. They tell readers what that page is about and help break up the content into manageable chunks. Not only are H tags a great place to target your most important keywords and help your SEO, they improve the overall user experience of your website by making it easy for visitors to find the information they are looking for. Watch this week's SEO video lesson here! For more onsite SEO tips and lessons from Nick Stamoulis, check out the Brick Marketing onsite SEO video lesson CLICK HERE TO READ MORE...
Sign Up for the Boston SEO Training Class on May 23!
Lean white hat SEO during this full day Boston SEO class on May 23 with Nick Stamoulis of Brick Marketing! This SEO workshop will teach you the most effective white hat SEO strategies to help increase your presence in the search engines and drive more website visitors. This SEO training is perfect for marketing professional, website developers and business owners looking to expand their knowledge of SEO and develop an SEO strategy for own sites. The SEO workshop is limited to 10 people, so don’t delay and register for this Boston based SEO workshop now! MORNING SESSION: "How to Optimize Your Website" 1. Discover SEO competitive research techniques, tips and tools to use. 2. Learn the basics of SEO and the how the CLICK HERE TO READ MORE...
Delivering Your Online PR to the Right Audience – SEO Video Lesson
While online PR is an excellent source of inbound links, it is also a great way to connect your brand with relevant journalists online. Paid PR distribution sites will let users target specific regions and industries for distribution to ensure that the release is getting sent out to the right audience. Watch this week's SEO video lesson here! For more Internet marketing tips and lessons from Nick Stamoulis, check out the Brick Marketing Internet marketing video lesson CLICK HERE TO READ MORE...
Should Your Blog Be on a Separate Domain?
Hindsight is 20-20. Knowing what I know now after blogging on this domain for 5 years (to the day, actually!) if I could go back and do it over I would have incorporated this blog as part of my company website and not as its own domain. Here’s why: Blogs on separate domains can’t piggyback on the trust of your website. When I launched this blog the search engines treated it as a brand new website, meaning it had a trust factor of zero. After five years and a massive, ongoing link building campaign the search engines have learned to trust this domain so new posts get indexed fairly quickly. When it was a new blog I didn’t have that luxury. If you are considering launching a CLICK HERE TO READ MORE...
Search Rankings Are Dead
I came across this great article on Search Engine Land a few weeks ago that explains why search rankings and SEO ranking reports no longer matter—something I have thought for a very long time. It’s nice to hear other SEO professionals agree that search rankings are too inconsistent and inconclusive to be used as a SEO success metric. Here are a few reasons why website owners shouldn't be so focused on where they rank: 1. The search engines personalize the search results. I don’t know about you, but I am constantly logged into my Gmail account. That means that whenever I search for something online, Google is able to see and remember my search activities and preferences. Google also has the luxury of CLICK HERE TO READ MORE...
SEO Agency versus In-House SEO: Does It Really Matter?
This is a guest post from Amanda DiSilvestro of ResourceNation.com It is no secret that SEO is crucial to the success of a small business, but what many do not realize is that there are different ways to fulfill this crucial need. Many new business owners work with SEO on their own; meaning they decide which keywords to target, focus on getting back-links and have worry about Google rankings and penalties. However, many more established companies choose to use an SEO agency. Consider some of the positives and negatives to each: In-House SEO 1.In-House SEO Advantages Control – You have complete control, so you will be able to change things instantly if you ever change your mind. Sometimes it can be time consuming to create an SEO CLICK HERE TO READ MORE...
How Will You Define Your SEO Success?
What is your “magic number” of success? How many orders shipped, new clients signed or dollars earned would it take you make you jump for joy in your office? Success, even when applied to our businesses, is a very personal definition. For instance, having a sufficient (and steady) workload to justify hiring a new employee might be how you judge your success. Or maybe you are looking to cross the million dollars in revenue mark. Success might even come with a better work-life balance. Just like our definitions of business success vary, so do our definitions of SEO success. However you define SEO success, here are three things to keep in mind. Don’t be so afraid of negative results. A slight dip in visitors from day to CLICK HERE TO READ MORE...
Signup Today for the Boston SEO Training Class
Are you a marketing professional, website developer or designer, or local business owner in the Boston, MA area looking to learn more about SEO? Register today for the Boston SEO class on February 22, 2012 with Nick Stamoulis, President of Boston SEO firm Brick Marketing! This all day SEO workshop will teach you the most effective best practice SEO strategies to help increase your rankings and website visitors through onsite optimization and white hat link building. Split into a morning and afternoon session, attendees with work directly with Nick Stamoulis and learn white hat SEO strategies that can be adapted to meet their own online marketing needs and goals. The SEO class is limited to only 10 people per workshop, so don’t delay CLICK HERE TO READ MORE...
Can Inbound Marketing Make Your Brand Better?
The days of Mad Men marketing are long over. Whether you are ready to admit it or not, very few consumers want to listen to your marketing messages when you are ready to sell. These days, active consumers have taken the buying process into their hands, using search engines, peer review sites, blogs and social networking sites to create their own buying experience based on what they need when they want it. When you want to sell doesn’t really matter, it only matters when they are ready to buy. That is why it is so important to maintain a consistent online brand presence; you never know when someone might be looking for your company/products. Inbound Marketing in consumer centric. Consumers are looking for a more personalized CLICK HERE TO READ MORE...
Rebuilding a B2B Website? Incorporate SEO Now!
On-site optimization has become more important than ever to capitalize on changing user search behavior and the new search algorithm updates. Aged and established B2B sites that had never done any previous SEO have the luxury of a strong search engine trust factor, something that only time can bring. A little onsite SEO and they see dramatic results relatively quickly. New B2B sites that build SEO right into their web design get off on the right foot and don’t have to worry about scrambling to catch-up down the road. If you’re looking to redesign or re-launch your B2B website, optimize it as you go! Here are 3 benefits of incorporating SEO into the initial design process: Your content is ready to rank. CLICK HERE TO READ MORE...
Common Onsite Enterprise SEO Challenges
While the same white hat SEO guidelines should apply to all websites regardless of size, larger websites (think 1,000+ pages) face a unique set of challenges that smaller website may not have to deal with. Smaller websites are often able to make decisions quickly and act on them ever quicker because they don’t have to worry about these 3 common onsite SEO challenges: Scale The most obvious problem facing many large websites looking to begin their onsite SEO is the sheer size of their website. I can tell you first hand that optimizing a 1,000+ page website is no small feat; the keyword research alone can easily take 40-80 hours of work, while actually optimizing the content (including writing Meta tags, optimizing the URL structure CLICK HERE TO READ MORE...
Attempting a Guinness Book World Record for Social Media SEO Link Bait
Guest Post Written By Brian Hawkins If you’ve read enough posts here on Search Engine Optimization Journal. You’ll know that there is no silver bullet to high search engine rankings. So if any SEO firm could guarantee top 10 rankings, it’s simply not worth the risk. Which is why Brick Marketing is a huge advocate of quality original content with its SEO infused social media services http://www.brickmarketing.com/social-media-seo-service To prove my point why you should obey Google’s Rules: What would you do if you went to work and noticed that you were no where to be found in the search engines? Plus this was your peak Q4 season that counted for a majority of your ten million dollar plus e-commerce site. Would you start to CLICK HERE TO READ MORE...
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