The SEO Hierarchy of Needs
College consumer behavior classes love to use Maslow's hierarchy of needs as a basis for understanding consumers' motives. The company/product that best meets the four levels (physiological, safety, love and belonging, self worth) of Maslow’s pyramid is going to be the most successful at convincing consumers to act, increasing their own bottom line. The same philosophy can also be applied to SEO; we just need to rename the four needs to correspond to the four major components of any SEO campaign. Our SEO hierarchy of needs looks something like this: Content--> Keyword Research--> On-site Optimization--> Link Building. The bottom of the SEO hierarchy, the foundation that everything else rests upon, is content. In terms of on-site SEO, content refers specifically to page content (although off-site content can CLICK HERE TO READ MORE...
Yes, EVERY Page Needs to Be Optimized
For smaller site owners, this isn’t a terrifying prospect. While the entire optimization process (keyword research, rewriting content, creating Meta tags and descriptions, etc) can take a while from start to finish, a website that only has 50-100 pages isn’t going to have to spend the next month implementing changes. That may not be the case for much larger sites and their owners. For a site with 1,000+ pages (most likely an e-commerce site), on-site optimization is going to take much longer and will have to be implemented over time. Here are a few tips for making sure that every page gets optimized: 1. Check out what pages Google has indexed You can either use the site operator search (site:YourURL.com) right in the Google search or (for more CLICK HERE TO READ MORE...
Can I Ask You a Quick SEO Question?
In the world of SEO, there are very few “quick” questions. Sure, I can give you the basic definition of what SEO and SEM are, explain why link building is important and give you a bullet list of blog post topic ideas, but what good is that really going to do for your website? All that information you could learn in ten minutes from the Google Webmaster Tools page on SEO and a few blog posts, but those sources aren’t going to give you any radical insights into how to make SEO work for your site. And neither can I in a ten minute call. In order to answer your “quick” SEO question, I need to ask you ten not-so-quick questions about your marketing and your CLICK HERE TO READ MORE...
Enterprise SEO Best Practice Tips
While the rules and guidelines of white hat SEO should apply to every website no matter how big or small it is, getting the SEO ball rolling in a large company is often a lot harder than when working with a small to mid-size company. As an SEO provider, the most challenging part about working with a large company is that it takes forever to get things approved. There is a much larger chain of command to work through and the person I directly report to isn’t usually at the top of that chain. It turns the enterprise SEO process into a very complicated situation very quickly. Here are 4 best practice tips to help streamline your enterprise SEO: 1. Have one person serve as liaison with CLICK HERE TO READ MORE...
You Can’t Win the SEO Race if You Don’t Try
For site owners, there is little more frustrating than feeling like you are doing everything with your SEO and search marketing right and finding that the competition is still two steps ahead of you. Even worse is when it looks like the competition is using black hat SEO to dominate the SERPs. You might think to yourself, “What’s the point of my SEO anymore? It’s not working!” Before you throw your hands up in the air and walk away from SEO forever, remember these 3 things: Your competition earned it Your top competitors (providing they used white hate link building techniques) have earned the right to be ranking well in the search engines. They may have been at SEO for a year before they really started seeing CLICK HERE TO READ MORE...
Dear Potential SEO Clients, Please Don’t…
Fair warning, this post may come off as a bit of rant. However, all of these tips stem from real experiences I’ve had with real potential SEO clients (usually with more than one). There are a lot of blog posts out there about how to hire an SEO firm (I freely admit that I have written some tips myself!), but most of them deal with what a potential SEO client should be looking for in an SEO provider. I decided it was time to take a different approach and instead and am focusing on what potential SEO clients should be doing (or not doing) during the hiring process. Here goes nothing! Dear potential SEO clients, please don’t send a 50 CLICK HERE TO READ MORE...
Before You Purchase SEO Software Consider This!
There are plenty of SEO software solutions on the market for site owners to choose from. Marketing and SEO software is great for DIY site owners because it puts them soundly in the driver seat of their site’s SEO. However, before you decide to go the software route, you want to make sure it’s the right choice for you and your site.
Here are 4 things to keep in mind before buying any SEO software or programs:
At what price point…
does it become so expensive to purchase the SEO software that you might as well start shopping around for an SEO consultant or firm to just handle everything. SEO software can help you organize and manage your SEO, but it can’t do it for you. At CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
