The Strategic Approach To Online Business
In days gone by you could register a domain, throw together a website based on a free template and drive your search engine optimziation program hard in order to rank well in the search results. It has worked for a long time too. However, this strategy doesn't work now and will not work into the future and there are many reasons why - the main one being that users are just becoming more sophisticated now. To be successful with an online business, you now need a strategic plan that covers a complete business approach. Like a bricks and mortar business, you need careful product planning, but that is only the first step. An integrated strategic plan includes: Product planning including sourcing and pricing: As with a bricks and CLICK HERE TO READ MORE...
If Content Is The King, Does That Make SEOs The Joker?
That content is king is one saying that over time wears a little thin. Yes, content is important - in fact, with no content we have no web. However, you can have the very best in content, but if no one reads it, it's totally worthless. Mikal Belicove on Entrepreneur Daily Dose has a swipe at Social Media and one of the points goes right to the heart of the matter. If content is king, then distribution would have to be the ace! And the keyword here is distribution. Search engine optimization is only one component to a distribution program. Social media, marketing (online and offline) and any other form of traffic gathering is what distribution is all about. For many website owners, the problem has been in CLICK HERE TO READ MORE...
Is Duplicate Content Worrying You?
If you are concerned that duplicate content could be affecting your on site search engine optimization efforts, then perhaps the time has come to do something about it. The easiest fix to avoiding a duplicate content potential problem can be a simple as writing new user focused content for your pages of your website that are in question. There are a number of alternative avenues you can take that range from fixing your URL structure through to using a number of tools to resolve some issues that surround duplicate content. You have been able to solve some duplicate content issues through Yahoo! Site Explorer for quite sometime using their Dynamic URLs feature. Google has quietly added a similar feature to their Webmaster Tools collection. CLICK HERE TO READ MORE...
Is CSS Better For SEO Than Tables?
Many CSS designers will tell you that designing your website in CSS rather than tables is better for SEO. Frankly, I haven't seen that this is true. But it isn't any worse either. Whether you design your website with CSS or tables is largely dependent on preference and personal style. I think it may also depend on the website. Both tables and CSS have advantages and disadvantages, but I've seen top rankings with both. CSS allows you to define page elements across multiple pages, which is very helpful and can save a webmaster a lot of time. By defining background color, font colors and sizes, sidebar widths, and navigation menu properties in your stylesheet (CSS file) you can make changes to those elements on every page of CLICK HERE TO READ MORE...
How To Optimize For Google News Search
Google Webmaster Central recently published a blog post to help news agencies increase their chances for ranking in Google News Search. I found the information to be very helpful, not just for news organizations but for all of us. Here are some highlights: News sitemaps are very helpful 4 of the most important ranking factors include: fresh and new content, duplication and novelty detection, local and personal relevancy, trusted sources (section and edition) For multimedia content, submit YouTube videos Use large inline and nonclickable jpegs near the title PageRank is not very important Publish dates between the title of the article and the body Don't break up the article Use unique URLs Optimize your titles Let's briefly discuss the most interesting of these criteria: Ranking factors - Google makes a point to mention 4 specific CLICK HERE TO READ MORE...
Does Web Design Affect SEO?
Does your web design influence your search engine optimization? If you selected a different or custom web design, could you rank better? These are good questions and require a little bit of analysis to arrive at the right answer. First, consider the different types of website designs available: HTML coded Off the shelf template Custom template CMS template CMS original design Personally, I think an originally designed website is always best, but not necessarily from an SEO perspective. After all, your web designer may design great sites that do a horrible job at on site optimization. Nevertheless, if you can swing an original design, for branding purposes, that's a big plus. But what are the issues you need to look out for from an SEO perspective? Code Bloat - This can happen with an CLICK HERE TO READ MORE...
Is Blackhat SEO Unethical?
Is it becoming increasingly more common for people to refer to blackhat SEO as unethical. In fact, some people actually will come out and tell you that it is unethical. But is it? It depends on how you define unethical. Traditionally, unethical is a word that refers to an act that is immoral or that breaks trust with other members of a profession. Dishonesty, fraud, misrepresentation, these are things that are unethical no matter what kind of business you are in. But does that describe blackhat SEO? ` Blackhat SEO or search engine optimization is a term used to describe the practice of using techniques to rank pages that are not approved by the search engines. It is most often used to describe behavior that is not approved CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
