How To Waste Money On SEO
SEO is a time consuming business at the best of times, however there are some SEO practices that are simply a waste of money. In fact, I would go so far as to say they are a total scam. As you tour the web I am sure you have come across many ads claiming real SEO miracles - at a cost. Some suggest they can get your site to the front page of the search results in seven days. Others claim to be able to submit your site to hundreds of directories - for a fee. The reality is that most of the activities mentioned will, in the long run, do more damage than good. One of the more recent search engine optimization scams is one that CLICK HERE TO READ MORE...
How Does Private Domain Registration Affect SEO?
Every domain name requires registration and that registration can be made public, or kept private. Most website owners are unfamiliar with this option, simply filling in their contact details and putting ticks in boxes they think appropriate. SERoundTable discussed this issue and whether or not it would affect your search engine rankings. There are many valid reasons why you would keep your registration details private. One of these is to prevent spammers and the second is to prevent scammers. However, as the SERoundTable post points out, if you are business, then surely you should have all your details public. For many businesses, their details are already in the public domain anyway. I can see some possible reasons for an online business to keep its domain registration CLICK HERE TO READ MORE...
Does SEO Terminology Confuse You?
The world of SEO is full of abbreviations and acronyms and many people find these confusing. One of the most confusing areas relates to websites (and blogs) and the search engines. Let's clear up a few off these confusions: Search Engine Crawler: A search engine crawler is really nothing more than a piece of software that sends out feelers to websites. It reads the websites and notes any changes. It also follows any links to see where they are going. Search Engine Spider: The search engine spider and the search engine crawler are the same thing. Search Engine Index: The search engine crawler (or spider) visits pages on the web and 'reads' them. It passes that information back where it is stored in an index. When someone searches for CLICK HERE TO READ MORE...
A Few Link Bait Building Tips
If you are operating an online business then you have an opportunity to create content that is not only of value to your readers, it can be an effective SEO resource to develop links. Build a Resource Directory If you are going to build a resource directory then you need to be sure it really is a resource directory and not just a list of links. A list of useless links will do more damage to your sites credibility and provide nothing of value to your readers. From an SEO perspective, all links in your directory should be to related sites in your niche. When creating your directory, spend some time and do properly. A list of site names with links, while providing a resource to visitors, CLICK HERE TO READ MORE...
The Problem With SEO Goals And Timetables
When you set out to get a website ranking well on the search results pages, it can be a good idea to set out goals and a timetable for your search engine optimization activities. There are times however when individuals set goals that are unrealistic and timetables for events that are out of their control. Every webmaster would like to see their sites ranking at number one for their preferred keyword. In niches that are highly competitive, achieving number one may rather difficult. I have no problems with an individual setting that as a long term goal. In the short term you may only make page two or the bottom of page one despite a concentrated search engine optimization program. Over time, with a lot of hard CLICK HERE TO READ MORE...
You Still Need SEO Even If Your Not Selling Products
If you talk to bricks and mortar business owners and suggest an online presence, their first reaction is often, "why, I don't have the resources to sell online as well". It can be difficult to point out the advantages of an online presence as a pure marketing tool, especially when you then need to encourage strong search engine optimization and social media marketing programs. There are thousands, possibly hundreds of thousands, of businesses that are brick and mortar based, yet have an online presence that is purely advertising. There are far more that have developed both offline and online businesses. Using the web as a marketing tool can be very effective. A simple blog that looks good and contains plenty of useful information can be a CLICK HERE TO READ MORE...
There Is An SEO Lesson In The Statistics Of Other Sites
There are times when organizations question the need for search engine optimization. There can be conflicting information around that often confuses those considering search engine optimization and perhaps social media marketing. One event that leaves many website owners, particularly those who also run a blog, is the freshness factor when it comes to the SERP's. A lot of content does seem to appear at the top of the SERP's within hours of publication. This is due to its freshness. Within 24 - 48 hours that content has often dropped out of the SERP top pages and gets lost amongst the millions of other pages. If there has been a decent search engine optimization strategy carried out on that page then over time it will steadily climb CLICK HERE TO READ MORE...
Rank Local Search Using Title Tags And SEO
If your primary focus is regional or perhaps even focused on the one town, using local search is a must. Your keyword should include the town or regions and be a primary target of your search engine optimization strategies. One of the biggest aids to appearing near the top of the search results pages is by including your town or region in your title tags. One mistake that many web owners make is to include a town with no further information. If you were to check a map of your region or country I am sure you could find two three towns with the same name. Take a simple name like Orange. There are several variations. Apart from the obvious fruit relationship, there is Orange County, CLICK HERE TO READ MORE...
Is Ethical SEO Rewarding? You Have To Wonder Sometimes!
There are times when you do a search and find the results less than stimulating. In fact, you have to wonder how these pages made it to the top of the SERP's. Links are one of the major factors in determining a pages rank. When scraped content is making the first or second page of the search results, you know something strange is afoot. A link check will often find several thousand links coming in to these sites, links that often appear to be from link farms. As an search engine optimization professional we never use or suggest unethical link building. This however, appears to put many sites at a disadvantage - at least in the short term. We know that over time the search engines CLICK HERE TO READ MORE...
404′s Can Damage SEO So Google Comes To The Rescue
404's otherwise known as Page Not Found errors can have a serious effect on your SEO efforts. Google have provided a little widget that may help resolve some of these errors while also helping your visitors. Often a URL will get damaged in transit so a 404 error is returned instead. If the user is impatient they are just as likely to hit the back button or try a different site. This widget helps the visitor find the right page, make suggestions for appropriate pages on your site, or use the search box to find what they are looking for. From Google WebMasterCentral: There are various ways to help your visitors get out of the dead-end situation. In our quest to make 404 pages more useful, CLICK HERE TO READ MORE...
Do You Train Your SEO Consultants
Sounds like a novelty question - do you train your search engine optimization consultant? I would hope he would train me a little so I could recognize when their work was succeeding. Believe it not, if your don't train, or perhaps a better word is educate, your consultants, they will struggle to get your pages to the top of the SERP's. When I talk about educating your search engine marketing consultants, I am of course referring to your business, your marketing methods and materials and product lines. You would be surprised how hard it is to get this information out of some website owners. Get my page to number one, but I won’t reveal anything about my business! Hello - your consultant is part of a CLICK HERE TO READ MORE...
SES at San Jose Provides A Fascinating Insight Into SEO
SeRoundTable has a series of live blog posts from the SES at San Jose that is currently underway. Some of the articles are quite fascinating and really worth a read. What is particularly fascinating is the difference of opinions between SEO professionals on a range of topics. Some of the best topics from day three include: Black Hat / White Hat: Playing Dirty with SEO: An amusing banter on this topic that really didn't define white hat or black hat. If you read between the lines, many appear to be gray hat! Duplicate Content & Multiple Site Issues: an interesting discussion particularly since Google claim that this is no longer a major issue. The general consensus was that duplicate content is a major issue and CLICK HERE TO READ MORE...
Your Own Habits Can Be A Guide To Good SEO
We all use search engines from time to time, and if you are a frequent searcher you will know that at times the results returned can be quite frustrating. Is it the fault of the search engine, the websites, or the search engine optimization programs that are in place? They are all to blame to a certain extent. You could also throw in the searcher too since their search phrase may have been vague. At present, this is the system we have. Users of search engines will be vague in their search terms. Search engines, particularly those that place a heavy emphasis on age, will often return stale, outdated or perhaps even irrelevant content. I can’t tell you how many times I have personally made CLICK HERE TO READ MORE...
Quality Visitors to Your Website Has to Mean Something…Right?
A good search engine optimization program can significantly increase your traffic flow and visitors that will generate sales for your business. More importantly, and often overlooked, is that this traffic is quality traffic. How do you define quality? Many years ago, one definition for quality was, "fulfills the purpose to which it was designed". That definition is still okay - but probably still a little stilted for what we need in today's world. If you can define 'quality traffic' when it comes to your website then you have a good starting point. Quality of course has to be realistic in its interpretation. There are also many other factors that affect the outcome such as your business model, website factors such as content, call to actions, CLICK HERE TO READ MORE...
Boston SEO Expert Nick Stamoulis to Teach SEO
If you are a business owner (and not one of the top Boston SEO experts) with a brick & mortar location in the greater Boston area and have not had much success in the online space and are eagerly looking for a guiding light to help you with your SEO knowledge than the eBusiness Symposium might just be the answer for you. This Boston internet marketing event will help you get started with your Boston SEO campaign. As a local business owner at some point in time it is very important to learn the basics of online marketing in order to keep business healthy, growing and keeping up with the times. More and more local customers search online to find what they need CLICK HERE TO READ MORE...
SEO Journal is Written by
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Nick Stamoulis:
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