PageRank Still Has Its Uses In SEO
When it comes to SEO, there are three kinds of people. There are those that know little and do little; then there are those that know everything, they drill down into analytics and search results and can tell you where a page ranks on any given day. Somewhere in the middle is your ordinary everyday website owner who is trying to deliver the best program on a learn as you go basis. For these individuals, PageRank can still be a valuable tool. It has been common practice in the blog world to seek out pages with high PageRanks and to then leave comments, hoping the pages use a dofollow. PageRank can be useful for website owners within their own pages. If you know the PageRank for CLICK HERE TO READ MORE...
Consider SEO A Part Of Your Customer Service
Websites are created for a reason and for many websites they are created for commercial purposes. Whether it is direct sales through the website or attracting customers to a bricks and mortar outlet, the aim is the same. Attracting customers. Search engine optimization is designed to get your website rated highly within the search results so your customers can find you. It should also be considered a part of your customer service program. We focus a lot on some of the off page requirements such as back links along with on page techniques like keywords and internal linking. What about your customers? SEO for your customers starts with the search engine itself. We have in the past discussed the description component of your meta tags. This component CLICK HERE TO READ MORE...
Search Engine Optimization Tips For PDF’s
Many website owners release PDF versions of their content or ebooks in PDF format. For many commercial and professional websites, articles such as operating instructions are also written in PDF format. Your website may benefit if your PDF files are indexed and returned in search results for certain queries. However, search engine optimization for PDF format files can be slightly different to that of a normal web page. I say slightly different because the general optimization concepts are still the same, it's how you achieve those concepts that can make a big difference. The following tips may help to get your PDF indexed by the search engines. Format: PDF's can be produced in either a text or graphic format. Search engines cannot read the content of a CLICK HERE TO READ MORE...
The Downside To In House SEO
Many businesses prefer to undertake their search engine optimization programs in-house rather out-sourcing the service. While this can be done successfully, there are quite a few pitfalls that should be considered before selecting the in house SEO path versus out sourced. The first real problem is that of talent, or lack of. There are thousands, if not millions of partially trained experts around the world. These partially trained experts can work well as part of a team. However, left to do the job themselves they will only achieve a 60-80% site optimization success rate. They will almost always leave out some components of a good search engine optimization strategy. SEO experts that are thorough and know the requirements of good search engine optimization are few and far CLICK HERE TO READ MORE...
It’s True! Size Really Doesn’t Matter – At Least For SEO Purposes
Does size matter? Will a site with 1000 pages rank better than a site with 100 pages? Not only that, what about content? Is 500 words better than 250 or 1000? We get questions about all the time and this one seems to crop up frequently. The best way to answer a question such as this is to clarify errors in the question first. The biggest error; pages are indexed and ranked - not sites. With that answer the first question then becomes moot. Search engine optimization is done page by page. A site is just a collection of pages that generally share a common base URL. The second question regarding the number of words is just as easy to explain. Search engine are looking for content CLICK HERE TO READ MORE...
Search Engine Optimization – Should We Lose The Name
The life and times of a search engine optimization consultant is changing and changing rather quickly. In the past we started by simply cramming keywords into a page, the more the better. How times have changed! Today, rather than using brute strength to get a page to the top of the SERP's, search engine optimization relies on finesse. We craft pages to suit the genre, the keywords and the purpose of the site. It doesn't stop there. Search Engine Marketing (which includes SEO and PPC) includes tweaking web design and helping to plan and implement pay-per-click campaigns, particularly if it involves Adwords or similar search engine advertising. Many SEO consultants and experts now include other marketing activities within their portfolios including social media marketing, online reputation management, CLICK HERE TO READ MORE...
Should Web Site Age Be A Factor
I enjoy watching a little golf occasionally to take a break from SEO. Greg Norman looked a possible winner of the British Open I thought I would spend a few hours watching the game. Do a search on British Open, or British Open Golf and while the number one spot was held by the tournament page, some of the entries where several years old. It begs the question whether or not age should be a relevant search engine optimization factor? When I do a search I generally want the latest information, not information that is several years old. Even including a year in the search phrase can produce results that way of the mark. For general news and sport you have the 'news' option - however CLICK HERE TO READ MORE...
How Often Do You Check Your Keywords?
When it comes to search engine optimization, keywords and search results, there is one guarantee in life - they are ever changing. You can check the search results for a keyword today and be in the top 10, tomorrow it seems like your history and all the your search engine optimization efforts have been for nothing. The strange thing is, by the time you wipe away the tears and decide to check again, there you are back in the top ten again. Your search engine marketing efforts are paying off after all. There are many reasons for search results jumping around. One is fresh content which will often appear for a day or two at or near the top of the SERPs only to drift out again. CLICK HERE TO READ MORE...
Will Search Engine Optimization Help You Sell More?
One frequent statement I see is that 'search engine optimization will help to increase sales'. Is this really true? In theory the answer is yes. Undertake a strong search engine optimization program that will see your pages at or near the top of the search results pages and you are going to increase your visitor numbers - that has never been in doubt. However, increased visitors have no bearing on sales. I could send a million visitors to sight and yet sales would not increase by one. Of course, chances are you may get lucky and score a few sales. Search engine optimization can only increase sales if it has the right direction from day one. If you sell blue widgets, it is will be a waste of CLICK HERE TO READ MORE...
Confused About SEO? Don’t Be
Many new website owners get confused over search engine optimization particularly when people talk about PageRank. I won't go into PageRank except to say, 'don't worry about it - it is not worth the tears'. SEO is not a confusing subject. As the name suggests, you are optimizing your something or web page for the search engines. The something is each and every page of your website. Notice I said 'page' and not site. Search engines really don't give two hoots about your website, they are only interested in the importance of each page. Search engines, in simple terms, place a score on each web page based on the keywords for that page. The higher the scorer, the higher that page will appear in the search results. CLICK HERE TO READ MORE...
Domain Names: Are They Are Important To SEO?
How important is your domain name when it comes to search engine optimization? I read a variety of views on this topic; some proclaiming that you must have a keyword in your domain name whilst others claim it's all irrelevant. On a scale of 1 to 10, domain names probably rank around 2 or 3 for importance in SEO, maybe even less. There are always two aspects to any activity involving your web pages and search engine optimization. Will help your site and will it harm your site. We always seem to concentrate on the former and not the later. Having a keyword in your domain name wont harm your ranking efforts. The question then remains whether or not it will harm your traffic, branding CLICK HERE TO READ MORE...
SEO Is Doing Its Job But You’re Still Bleeding Visitors
We all know or should know, that content particularly keyword rich content helps a page with its rankings. On the flip side, apart from keyword research, how much should your search engine optimization strategies influence your content? In theory, content should be written for the user. Using headings, titles, internal links, well placed keywords and other search engine optimization strategies are supposed to be secondary. To most web site owners it is a quandary - content or SEO? If you are experiencing a high bounce rate then you need to examine your statistics closely. If you are getting visitors to a page on non keyword searches, you need to find out why. Perhaps your use of that word is to high on that page or perhaps your CLICK HERE TO READ MORE...
Well Ranked Content? Recycle With Better SEO Strategies
You may wonder why I suggest recycling well ranked content? If you have content that is old, perhaps 2 or 3 years old, maybe it has become a little out of date. It ranks well and brings in traffic, however because of its age, your visitors are leaving as quickly as they arrive. Why not make use of that content using the latest in search engine optimization strategies> You have several options. You can create a new page with up to date content. The original page can then be modified with a stand out link letting visitors know there is a more up to date page available. The new content will require some extensive search engine optimization work and will take some time to rank. Another option CLICK HERE TO READ MORE...
Are You An SEO Control Freak? You Should Be!
If you consider some of the requirements for good search engine optimization strategies, not being a control freak can be your sites undoing. One of the mainstays of seo is content, and plenty of it. Whether it is a blog or a website, one of the 'requirements' is fresh content, provided on a regular basis and optimized with keywords and link building strategies. A post a day on a blog will generate 365 new pages per year. Over ten years, that equates to over 3600 pages of content. With that many pages, can you navigate around your own site? Can you find what you may have written two years ago? If you cannot find it, how can your visitors. Strategies work hard to get your pages indexed. CLICK HERE TO READ MORE...
Is Search Engine Optimization A Fool’s Game
Every now and then an email will come through that is critical of search engine optimization. I had the enjoy of receiving one last week. Here is an excerpt: I have had my blog for two years now, I have never done any search engine optimising but it ranks at number 3 in the PR's. Why would some people pay to have a number 3 when it comes just by having your blog. The search engine optimising is really only for people with money to waste. They should just wait. I have copied that excerpt verbatim. He had other tidbits to offer that went along the lines of having a better ranking than some of his competitors. The email is interesting for a couple of reasons. The first CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
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