SEO Can Be Your Least Expensive Marketing Tool
Everything and anything can be found online, this includes your business. The difficult part is making your web pages visible to potential customers who are searching for businesses like yours. That’s where Search Engine Optimization or SEO comes in. Search Engine Optimization is the number one to online marketing success. Whilst many consider it expensive, it is really the least expensive and most beneficial marketing tool available to web masters. Consider these benefits and compare them with any other form of marketing: Search Engines Don't Sleep 24 hour advertising, 7 days per week, 52 weeks per year. If your search engine optimization is spot on your will be near the top of the search results. Whilst ever you pages are available, they are advertising your business. Potential customers can CLICK HERE TO READ MORE...
Search Engine Optimization And Image Sitemaps
If you utilize a lot of images on your site and you feel that having those images indexed by the search engines then you could consider creating an image sitemap as part of your search engine optimization strategy. As far as sitemaps go, this is not your standard official search engine sitemap. In fact once completed you cannot 'submit' this sitemap as you would a normal sitemap. However, once spidered, it may well help to get your images indexed just that little bit quicker. More importantly, as search engines like Google don't necessarily index all images from a site, an image sitemap may help to get more of your images indexed. As a search engine optimization strategy, it is certainly not going to hurt your CLICK HERE TO READ MORE...
What Happens When Your SEO Goes Wrong?
There are times when an individuals search engine optimization techniques actually end up doing more damage than good, to the point that search engines like Google remove the site from the index altogether. When this happens, what can you do? Identifying the problem: If you feel your web site may be in difficulties your first step should be to do a search on your websites URL. Even the most search engine optimization program will see your URL returned in the search results fairly quickly. Enter the URL in inverted commas, "yourwebsite.com". If the results show not found when it has been found in the past, you know your site has been removed. Find out why: The Google WebmasterCentral Blog has a good step by step guide. If you CLICK HERE TO READ MORE...
Google’s Advice On Hiring An SEO Consultant
Google have never really openly endorsed search engine optimization consultants - until today that is. The Google Webmaster Help Center finally has an advice piece on how to hire a consultant - a change from their previous stance of simply warning against 'black hat' SEO operators. Google's advice is fairly reasonable too and includes: Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. They include a short description on what a search engine optimization consultant does although there is no 'how they go about' description. They also advise to read Google's own material first as organic search results provide free traffic. What I did find interesting was the following admission: If you're CLICK HERE TO READ MORE...
SEO Gets Flushed – Google Gets Flashed
We have written many articles that either allude to, or come right out and say that your web design should avoid flash scripts wherever possible. It simply wasn't good for search engine optimization. We have also written on several occasions about how quickly things can change when it comes to search engines and optimizing your pages. Google have gone and done it again. Changed all the rules, and this time not for the better. Call me old fashioned, however there is nothing like a good clean HTML structure to your web pages. They are easy to edit and easy to modify when it comes to search engine optimization. Andy Beal has reported on Google's latest announcement relating to their ability to now spider Flash files and CLICK HERE TO READ MORE...
Get Me To Number One On Google!
As a search engine optimization expert we are frequently asked to get a site to number one in Google. Number one for what - your site? Getting a site name to number one can often be an easy task. Give me a week and it's done. But is that what you really want? I think not! When looking to get to 'number one in Google' you need to have some idea as to why you want that number one position for. From there we can start to determine what keywords would be most appropriate for your website given a solid search engine optimization program. I wouldn't say I was a fan of Google's, however they are the number one search engine at present so a lot of CLICK HERE TO READ MORE...
Search Engine Optimization Is Not Quantum Physics
Search engine optimization is as easy as you want it to be - and as difficult as you want it to be. The reality is that it is as simple as A,B,C. A well designed SEO friendly website that is W3C compliant and user friendly. Your websites design should include a good URL structure and easy to navigate links. Building links from other other related sites. Whether you gain links from similar sites, directories or social sites is not important. In fact gaining links from a variety of these sites probably helps. What is important is to gain as many links as possible. Creating content that relates to your niche, is keyword relevant and that readers will find relevant. If other sites find this content relevant enough they CLICK HERE TO READ MORE...
How To Justify The Cost Of Search Engine Optimization Consultants
Search engine optimization is not a cheap process with cost ranging from $35 per page to $100 per page. If you have a website with 20 pages then you are going to pay from around $700 for very basic services upwards to around $2000. So how do you justify those costs. Justifying costs and setting a budget for search engine optimization is no different to setting a budget for advertising, salaries or any other area within a business. The real justification comes in the results. You can almost place a good search engine optimization campaign in the same basket as advertising, the aim of both is to get people onto your site, hopefully to spend money. If you had to write a report for management justifying the CLICK HERE TO READ MORE...
The Three Top Search Engine Optimization Myths
Wherever you go you are going to find advice on how you should undertake a good search engine optimization program. There are however many website owners (and blog owners) who feel that a couple of SEO tricks will do the job. Here are the top three myths debunked. SEO Myth 1: Search engine optimization only needs to be done once. If your website is providing 'fresh' content on a regular basis then your SEO program needs to work on that new content. As new content is added you need to consider the internal link structure along with external links and service submissions. SEO is constantly evolving so there is never going to be a one stop SEO fix. SEO Myth 2: Web Designers are good at SEO. The CLICK HERE TO READ MORE...
SEO And High Bounce Rate Options
Search engine optimization can see your pages listed highly on the search results pages, this can result a decent flow of traffic. If this traffic is landing and disappearing quickly - delivering a high bounce rate - then there are several options available to remedy this problem. The first issue is whether or not users are finding your pages using the wrong keywords. If your site is designed to promote "holidays in Florida", then perhaps users are finding your site based simply on the term 'Florida'. If this is the case you will need to tighten your search engine optimization of the keywords. You may be able to get a closer targeting simply by increasing the number of times your keywords appear on the page. This does CLICK HERE TO READ MORE...
Google XML Sitemap Information
Search engine optimization is a process of ensuring each web page has been optimized to gain highest position possible in the search results pages. A web page is often only one of many that makes up a complete site. A sitemap is created to tell the search engines exactly which pages make up your site and how often they should be revisited due to updates. The sitemap is written using the 'XML' markup language as it provides a structured, agreed standard that most search engines can read. XML allows the option to include more information about individual URLs, such as when it was last updated and how often the page changes. If your website consists of more than one page then a sitemap update should be CLICK HERE TO READ MORE...
Analyze Your Competitors SEO Strategy
The object of a search engine optimization campaign is to get to the top of the search results pages for chosen keywords. To get to the top infers there is a list and that list is made up of all the sites on the web that are using those keywords. To get to the top of that list, you need to know who you are competing against and how well their search engine optimization program is. The search engines themselves make this task fairly easy to undertake. The first step is to identify who you opposition is. A simple search on your keywords will list the top results for that keyword. Select the top three or four sites and concentrate your search engine optimization research on CLICK HERE TO READ MORE...
Why Does My Website Need SEO?
Web traffic is provided by search engines like Yahoo!, MSN and Google - the top three. If your website cannot be found by the search engines then your content cannot be indexed into their databases so losing any potential search traffic. Most webmasters agree the life blood of most websites is the free traffic provided these search engines following search queries from users. Investing in a little search engine optimization can deliver a huge increase in traffic over time. Don't Spiders Crawl All The Time? Yes they do, however there are only a number of ways that spiders know where you live - and if they don't know where you live, they cannot come crawling. Search engine optimization is the art of telling the spiders where your CLICK HERE TO READ MORE...
Title’s Ending In Zero Don’t Rank
It seems that one man's spam becomes everyone's spam. This search engine optimization tip comes courtesy of Seomoz and their post on the Web 2.0 Awards. Their page had the 2.0 at the end of the title and copped a Google sin bin for it's trouble going from a PR of 7 to zilch - greyed out no ranking penalty. They are not the only ones to cop this Google penalty. Other URL's, according Seomoz include: Some other decent pages that have been hit in a similar way include http://en.wikipedia.org/wiki/Windows_1.0, which enjoys a healthy number of backlinks but which won't appear in Google. This page, URL http://en.wikipedia.org/wiki/Web_2.0, appears in Google's index as http://en.wikipedia.org/wiki/Web_2. None of the URLs which redirect to include the slash are flagged. It seems CLICK HERE TO READ MORE...
DIY SEO Or Hire A Pro
There are advantages and disadvantages to both DIY (do it yourself) search engine optimization and hiring a pro. The biggest difference is not cost especially if you put a realistic price on your own time. There are distinct advantages to each method. Advantages of DIY Search Engine Optimization Knowledge: Corporate knowledge that is. Knowing what your business is all about and where you want to take it can be difficult to pass on to a complete stranger. That knowledge can often make a difference when it comes to accuracy, terminology and the flow of information. Control: You are in complete control of each step of the search engine optimization process. You are also responsible for any shortcomings if you don't attain your goals (not an advantage I know). Cost: CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
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Brick Marketing - SEO Company
