Will Search Engine Optimization Change?
With the internet growing so quickly and search engines like Google aggressively buying smaller internet related businesses, it raises a question: will search engine optimization go through another change? Google now owns Feedburner so Google now has a good idea as to how many people subscribe to your sites and which pages/articles or posts are more popular. With Google analytics Google can see how many visitors you receive, where they come from and what keywords are being used to find your site. Over time our search engine ranking strategies may need to change to adapt to algorithms that include this data. On a different front, data is now available in so many different formats. There are commercial sites including eCommerce. Blogs are growing at an incredible rate CLICK HERE TO READ MORE...
SEO Keeps Google Alive!
And Google keeps search engine optimization alive. One of the reasons that helps Google grow stronger each day is the strange relationship that exists between Google, advertisers, publishers, users and search engine optimization activities. Because Google is number one, advertisers want to see their ads on that network. Publishers want traffic and the number one search engine is, Google. Publishers and advertisers want their sites ranking well in the search engines so they employ search engine optimization techniques with the main thrust being towards Google. I know that every search engine optimization consultant will tell you to optimize for all search engines, but the number one priority is to get to the front page of Google. With this concentration of activity on Google, it is only natural CLICK HERE TO READ MORE...
Product Pages And Search Engine Optimization
Search engine optimization for product pages is not that difficult particularly if you follow a few guidelines. To get the most out of your search engine optimization program for your product pages you need to concentrate on three aspects. Your site structure, your internal linking, and the product pages content. Your site structure should be fairly simple and easy to follow. We wrote a post in February, The Best Internal Link Structure For Your Website, about tiering your pages. I suggest a quick read of that post before continuing here. This post also discusses some search engine optimization linking options. Another post included this paragraph on internal linking which is quite appropriate to repeat here: Areas such as “My Account” “Your Cart” “Add to Cart” and CLICK HERE TO READ MORE...
The Monkey Is Out Of The Bag: Will It Affect Your Search Engine Optimization Strategies?
Yahoo! have released their developer platform, SearchMonkey, to enable developers to begin building applications that enhance the usefulness and relevance of search results. Will search engine optimization consultants now have to work harder? The potential to providers users with a lot more information in their search results will be appealing to a lot of web owners. The question will boil down as to whether or not it is worth the extra time to create specialist results for a search engine that is struggling away a distant second. Search engine optimization is becoming more complex with each of the search engines offering more information to searchers. Gone are the days when a simple page description in the meta tags would suffice. Search engine optimization devotees now have to CLICK HERE TO READ MORE...
Find SEO Clues In Your Log Files
You can find search engine optimization information in a lot of places and one of those is the log file that your server keeps for your web site. The log file is a basic analytics file that holds information about the traffic your site is receiving. We have often been told that keywords are one of them most important aspects of search engine optimization. Your log files can show the actual keywords used to find your web site. This information can be quite useful when analyzing the effectiveness of your current keyword use. Surprisingly, most sites receive organic traffic from search engines for words and phrases that a page has never been optimized for. If you find your web page is being found using those words or CLICK HERE TO READ MORE...
SEO Tips For Yahoo!
When it comes to search engine optimization, many website owners concentrate on Google and optimizing to get to the top of their search pages. It should be remembered that they are not the only player in town and only account for around 60-65% of all searches. Search engines like Yahoo! and MSN still have loyal followings and if Google should slip, they are primed to step in and fill the gaps. To get valuable traffic from Yahoo!, you need to check that your search engine optimization strategies are, at the very least, not hurting your Yahoo! rankings. Yahoo!'s search algorithms are different to Google's and, while having similarities, there are still distinct differences. Deliver effective search engine optimization strategies to address these differences and you will CLICK HERE TO READ MORE...
SEO For Small Business
Small business owners are often hampered when it comes to building an online presence as they don't have the time to devote to maintaining a web site nor the funds to undertake serious Search Engine Optimization programs. There are a number of things that a small business owner can do to build and maintain that online presence. Search Engine Optimization has many different angles and whilst a small business owner may not be able to justify spending large sums of money on a consultant, there are aspects that they can undertake themselves. Web design and content are the cornerstones for any website. If you can get these right then the rest will start to flow smoothly. Many of the Search Engine Optimization requirements can be done fairly CLICK HERE TO READ MORE...
SEO And Keywords To Target Customers
With reports that over 90% of adults use the internet to research a product prior to purchasing, fine tuning your search engine optimization program to include product based keywords could be vital. It is all going to start with your content. Your search engine optimization program may be the best in the business but if you are not providing the content they want, they wont come back; no matter where you are placed on the results pages. The ordinary man (and woman) in the street are becoming internet savvy at a remarkable speed. When searching online, they are more likely to try a brand or product dot com before even looking at the search bar. If you have that brand or product dot com domain you are CLICK HERE TO READ MORE...
Hire An Ethical SEO Specialist
Search engine optimization is a specialist industry and requires a lot of skill, experience and dedication to produce the best results. Unfortunately their are many scammers around who pray on web site owners who have little knowledge of the industry. Scammers can often be easy to identify. First, they promise the world, often at prices far cheaper than the larger firms. Ethical search engine optimization specialist will never promise all. They can advise on what areas require attention and what sort of outcomes you may achieve. Ethical search engine optimization experts will rarely go around drumming up business. If they are ethical and good at what they do, they wont need to - they will have plenty of work on their books already. If you are approached CLICK HERE TO READ MORE...
Can Duplicate Title Tags Undo Your SEO Efforts
An intertesting article by Stoney deGeyter on smallbusinessnewz raises an interesting question when it comes to duplicate content and web design, title tags and search engine optimization. Many web designers, particularly when working to a limited budget, often create header and footer templates for their clients. As a time saving practice this is fair enough. If you're having ten pages created it sounds like good business sense to create templates that can then be filled with the relevant content individually. However, the header and footer can play an important role in search engine optimization programs. The last thing you need is to have your web design fight your efforts along the way. To quote Stoney: ...I believe the title tag is the single most important piece CLICK HERE TO READ MORE...
Google Is Updating Its PageRank Again
It looks like we are going through another PageRank update. I've seen some blogs and websites move up in PR just in the last couple of days. SEOJ is now a PageRank 5 - woo hoo! Brick Marketing has gone up to a PR 4. But what does it all mean? Well, just a little bit of info for you on PageRank, if you are not all that familiar. Having a PR4 really is not anything super duper to be proud of. If you do everything right in the SEO department, you can reach a PageRank of 4 within 1 year, no problems. You really don't start getting the recognition you deserve until you hit PageRank 5 and beyond. But for every step in PR you take CLICK HERE TO READ MORE...
Are Your SEO Efforts Paying Off?
It seems there has been another PageRank update over the last 24 hours with the usual chorus of ooh's, aaah's and oh-no's. In the meantime search engine optimization consultants are busy calming their clients. Generally speaking, PageRank is not worth worrying about except perhaps when a new update is released. For many, it validates their search engine optimization strategies. There is nothing like getting a little numeric pat on the back every now and then. Where PageRank updates do deliver a valid message is when your PageRank drops. Then you need to seriously reconsider your search engine optimization strategies along with any other activities that be considered a little gray, unethical or downright black hat. If you have been in the search engine optimization business for any length CLICK HERE TO READ MORE...
Search Engine Optimization For Small Businesses
Small businesses will generally have to work harder on their search engine optimization strategies than some of the larger corporations simply due to branding. Many of these organizations rely less on organic search results and more on direct referrals. Take a brand like Coka Cola - most internet users will enter coke.com into their address bar. In fact coke, cokacola and coka- cola will all result in coke home pages. They rely more on their brand than any keywords or search engine optimization strategies. Obviously, every business strives to build on their brand. If you can build your brand recognition to significant proportions then you can relax your search engine optimization focus and spend more time delivering the content. In the meantime, keywords, keyphrases and your brand CLICK HERE TO READ MORE...
Is SEO A Self Fulfilling Prophecy?
Search engine optimization can be a strange business. Often the harder you work at it the harder it becomes yet we have often been told to work smarter, not harder. There is certainly some truth in the latter part of that statement. Getting started is always going to be the hard part, but then again, if you are starting a brand new bricks and mortar business from scratch, getting started is always difficult. In fact in the bricks and mortar world, anything up to 75% of new businesses fail within the first two years. Online businesses are no better. However, if you can get your search engine optimization strategies right and start to gain reasonable placement in the SERP's, can SEO strategies become self fulfilling prophecies. In CLICK HERE TO READ MORE...
Why Your Blog Can Rank Only Once
If Google, who for all intents and purposes owns and defines search, does not want a single web property ranking for the same keyword phrase more than once in order to maintain a diversity of search results for searchers, what do we make of blogs on a particular topic that have the potential to rank several pages for the same key phrase? Should bloggers be concerned that they are being discriminated against? Google implemented this policy in order to be of better service to searchers. The search giant didn't want experts in SEO dominating the rankings for all the keywords that people will search for. It's actually a good policy. If Bob and Benny both own a widget store in Seattle, Washington and Bob hires me to CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
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Brick Marketing - SEO Company
