Does PageRank Have Any SEO Value?
PageRank is often maligned as been useless, out of date and not a true reflection of a pages real value. This is in the main quite true. However, there must be some value to PageRank and if there is, can it assist you in your search engine optimization strategies. My simple response is no, yes and yes. Hang on, I hear you say, there are only two queries in that last sentence? True. PageRank on your site has little value. So the answer is NO, PageRank has no value. However, PageRank on another site is a different matter - so YES, PageRank does matter and YES it can help with your search engine optimization strategies. Now I have got you totally confused, let me clarify and start CLICK HERE TO READ MORE...
Top 5 Search Engine Optimization Skills
So you think you can get into search engine optimization fairly easily. Perhaps you can. The top five skills required to be effective in this field, strangely enough, match the top five search engine optimization strategies to get good rankings. Content Creation They say content is king so you need to be a king maker. Being able to produce content on a regular basis is important. Without the right content, nothing else matters. Can you write the kind of content required to satisfy search engine optimization requirements. Keyword Analysis If you understand how to create good content then you are half way there. Keyword analysis is probably the hardest requirement. Being able to find keywords that have not been heavily targeted already can be difficult. Being able to think CLICK HERE TO READ MORE...
SEO: Inhouse Or Outsourced?
As companies join the online world they need to decide whether their search engine optimization programs are developed 'inhouse' or through external agencies. There are many factors to consider when making a decision such as this particularly as your online experience could be severely affected by a poor decision. The size of your organization is one of the first considerations along with the amount of online exposure you are looking to achieve. Search engine optimization programs can be more involved if you are setting up an eCommerce site. The factors that need to be considered include: In House SEO Depending on the size of the organization and your proposed online presence, one major consideration is whether a dedicated search engine optimization team (or individual) would be fully employed. CLICK HERE TO READ MORE...
Should You Redirect Traffic To Your New Home Page?
When you move your website to a new domain and set up a 301 redirect to send your old traffic to that new domain, do yourself a favor and don't redirect all of your traffic to your new home page. That will definitely create a bad user experience. This is just one of the tips that the Google Webmaster Blog suggests and I rather like the complete list. Redirecting each page to a like page on your new site, however, is essential for a number of reasons. The first, and probably best, reason is because you will likely lose traffic. Let's say that your website has 100 pages on it. You have a tiered structure where 10 of your pages extend from your home CLICK HERE TO READ MORE...
Article Submission As A Search Engine Optimization Option
Article submission can be a great means of obtaining free advertising and gaining good one way links back into your web site. One way links are considered one of the most important search engine optimization goals for any webmaster. To get the most mileage out of article submissions, you need to follow a fairly standard set of guidelines. Follow these guidelines and your search engine optimization program will get a boost, your reputation within genre is likely to rise and the amount of traffic may increase over time. Article submission guidelines include: Niche Selection: use your web site as the basis for establishing the niche you are going to write in. If your web site is promoting car alarms, use a niche related such as motor vehicle CLICK HERE TO READ MORE...
User Generated Content And Search Engine Optimization
If your web site doesn’t allow user generated content then you may be missing out on some easy search engine optimization bonuses. By adding the ability for visitors to share their views, likes, dislikes and experiences of your products you increase the amount of content available for search engines to crawl. Including message boards, comments or feedback areas with open invitations for your visitors to use them delivers a never ending source of content that is not only free, but often rich in keywords. If visitors are commenting on your product then the products name is bound to be used, often more than once - if your product name is a keyword targeted in your search engine optimization program then you will have received free keyword CLICK HERE TO READ MORE...
Optimization Tools – Do You Really Need Them?
There are a lot of sites that make search engine optimization tools available to web owners. I often wonder how many of these tools are really needed and how many of them distract you away from what needs to be done. I have seen web owners caught in a time loop, spending hours going through each and every tool that these sites offer, and one site I know of has 120+ search engine optimization tools. The problem is, you can be so caught up in checking on your web site, you don't spend enough time working on it or promoting it. Some tools do come in handy. However there needs to some commonsense in place when using these tools. Search engine optimization tools are really only useful CLICK HERE TO READ MORE...
SEO Services in India – Should You Sign Up?
My name is Maciej Fita and I am a Website Marketing Strategist at Brick Marketing. I speak to many new prospective search engine optimization clients everyday and I realize that when it comes time to make a purchase many consumers go through similar emotions. You start to ask yourself whether this is the right company to do business with or am I buying the right product to satisfy my need. Maybe I should do more research before moving forward? In the end it usually comes down to the same emotion, price. As times get stranger and budget cuts are on the horizon offshore purchases start to look a bit more appealing. But let’s think things through just a little before we make any rash decisions. CLICK HERE TO READ MORE...
Social Bookmarking Value Adds Your SEO Program
It is becoming very apparent to those in the know that social bookmarking will give your search engine optimization program a big boost. I have noticed that several pages that I have worked on and had bookmarked appear far higher in the search engine results pages than those that have not been bookmarked. When I say higher, I am talking about significantly higher. I see some pages appearing on the front page for Google while a similar page with the same keyword strength and same link structure not appear until a day or two later, and when it does appear, it can be five or six pages deeper than the bookmarked page. If this is the case, you should be including social bookmarking in your search CLICK HERE TO READ MORE...
SEO: DIY Or Call An Expert
You have an idea for an online business. You know what sort of web page you want. You even know what sort of content you think should be displayed. What now? Oh I know, search engine optimization - I can do that. Yeah right! There are so many new web sites being published each day that is wont be long and there will be more web sites than humans. A vast majority of web sites are produced by amateurs and they show it - furthermore, they hope to make a living of their sites. If you are serious about starting an online business then you need to be serious about everything from the start. Most business people acknowledge that. They employ a professional to create their web CLICK HERE TO READ MORE...
Your Three Header Tags And Why You Need Them
Header tags are also called meta tags. I call them header tags because they appear between the < head > and < /head > tags in your html source document. There are three of them that you need to concern yourself when it comes to your Search Engine Optimization efforts. Here's what they are: TITLE DESCRIPTION KEYWORDS First of all, these tags are important for Search Engine Optimization reasons. Your title and description tags will actually appear on the search engine results pages when your site is found for a particular query. The title tag is the first thing that searchers will see on the results page. It is also a link that when clicked takes the searcher to your website. That's pretty important, right? The description tag is often used CLICK HERE TO READ MORE...
With SEO, Patience Really Is A Virtue
You have done everything right according to the search engine optimization guidelines and yet your site is still not appearing when you do a keyword search. Rest easy and have a little patience. Search engine optimization is not a sprint. It is a long distance race with many tight corners and frequent pit stops; a race where patience and persistence is required to win the gold. Search engines, particularly Yahoo!, can take quite a while to rate your site. Google can be quicker but, in a strange quirk, new sites and new pages can often get a front page listing for several hours before disappearing of the radar altogether. You have to remember what the search engines are looking for when they rank pages. Incoming links are CLICK HERE TO READ MORE...
Search Engine Optimization Strategies for eCommerce Sites
Develop a strong search engine optimization strategy for eCommerce sites can be difficult. ecommerce sites are generally driven by product rather content and as everyone will tell you - content is king. Product driven sites survive on low traffic and high conversion rates. If you can get a conversion rate of 20-30 percent then an extra 100 visitors would result in an extra 20 to 30 sales. For this reason, being able to get your search engine optimization strategies right can prove to be very popular. There are several site design strategies that can help with search engine optimization. The first is to have a content based landing page that feeds into your product pages. With this strategy, links need to carefully thought through and fully optimized CLICK HERE TO READ MORE...
Search Engine Optimization For Yahoo! Mobile
Search engine optimization for mobile phones is certainly going to be a growth area into the future. The one area that Google doesn't dominate appears to be in the mobile search field. With Yahoo! now producing the most popular range mobile applications and with the upgrade of their OneSearch software to accept voice query software, chances are they will increase their share of mobile searches. If your niche is in areas likely to be searched by mobile phone then you need to think seriously about your search engine optimization strategies. Certainly industries such as restaurants, theaters and perhaps video rentals should review their current strategies. Search engine optimization has always has a strong Google skew although in recent times the recommendation has been for a more balanced CLICK HERE TO READ MORE...
Search Engine Optimization And The PageRank Myth
One of the biggest Search Engine Optimization myths is that, by undertaking search engine optimization, you are trying to manipulate PageRank. There is an over reliance and over emphasis on PageRank, particularly as it is displayed in tool bars. My advice to everyone, turn off your PageRank display, or, at the very least, learn to ignore it. First, a quick view of PageRank as it is displayed on your toolbar. The number you see is a result of where that page was on a particular day at a single point in time, generally published every three months - although that is unreliable in itself. Any search engine optimization strategies undertaken after that point in time will have no effect until the next release. PageRank is actually CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
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Brick Marketing - SEO Company
