Is it Time to Ditch Your SEO Partner?
Choosing which SEO firm, consultant or expert to outsource your website’s SEO campaign to is a big decision. You might look at a dozen potential SEO partners before you decide which one is right for you. But working with an SEO company is not like getting married; you don’t have to tough it out for better or for worse. If six months into the relationship you notice that things aren’t progressing as smoothly as you had imagined, it might be time to ditch your SEO partner. Here are 3 signs that it’s time to look for greener pastures: You’re constantly chasing them down. I take pride in my customer service and do my best to get back to my SEO and consulting clients as quickly as possible. I CLICK HERE TO READ MORE...
Optimizing Your Website for Local Search
Many businesses and websites aren’t looking to dominate the national search results; they just care about doing well in their own neighborhood. For instance, a plumbing company in Phoenix, Arizona doesn’t want to get visitors to their site from Normal, Illinois, so ranking well for national keywords isn’t the primary objective. Even though that visitor is looking for a plumber (which you might assume makes them part of the plumber’s target audience) that Illinois homeowner isn’t going to hire an Arizona based plumber. This is why it is so important for local businesses to incorporate local SEO best practice guidelines into their onsite optimization process. Here are 3 best tips for optimizing your website for local search: Localize your keywords. Localizing your keywords CLICK HERE TO READ MORE...
Organize Your Blog Commenting Activities – SEO Video Tip
It's incredibly important to organize your monthly blog commenting activities for multiple reasons. First and foremost, you don't want to have multiple people from your company commenting on the same posts each month, especially if they have differing opinions! Secondly, you want to create a schedule of quality, related blogs that you know are frequently updated so you don't have to waste time searching for a new blog to comment on. Watch this week's SEO video lesson here! For more link building video tips and lessons from Nick Stamoulis, check out the Brick Marketing link building video lesson archive . CLICK HERE TO READ MORE...
Social Media and Inbound Marketing
Inbound marketing is comprised of three main online marketing tactics—SEO, content marketing and social media marketing. While each of these three campaigns can be very successful on its own, when the three are properly integrated the results for your website and brand can be remarkable. Internet marketing is not a one-or-the-other kind of battle. The most successful websites understand how to leverage all their online assets to their benefit, including social media marketing. By now, most businesses realize the importance of having some level of a social presence. Social media have even bled into traditional advertising, with television commercials ending by asking viewers to like them on Facebook or find them on Twitter. From Fortune 100 global brands to the mom-and-pop pizza joint around the corner, CLICK HERE TO READ MORE...
What’s New in SEO for January 3, 2012
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: What were we watching this year? Let’s rewind 2011. Google takes a look back at the most popular videos and channels of 2011. On your mark, get set, GOMC! Registration for the 2012 Google Online Marketing Challenge (GOMC), which is a global online marketing competition open to professors and their students, is now open. WHAT'S NEW THIS WEEK WITH BING: New Year, New Destinations: Win a Trip-of-a-Lifetime with Bing and Lonely Planet Bing asks, if you could take a trip anywhere in the world, where would you go? So there you have it, the CLICK HERE TO READ MORE...
3 Common B2B SEO Mistakes
It’s very easy to make small mistakes with your company’s B2B SEO campaign that can have lingering effects on its long term success. Many B2B companies don’t even realize they are making these simple mistakes and can’t understand why their SEO campaign is under-delivering on their expectations. If your B2B SEO campaign seems to be suffering, double check that you aren’t accidentally making these 3 SEO mistakes before deciding to chuck your campaign. 1. Relying too heavily on industry jargon for your main keywords. This is a common SEO problem in many B2B industries, especially for tech or software companies. You might rely too heavily on industry specific keywords (like “contact reasoning engine”) that don’t mean anything to your target audience. Instead of “contact reasoning engine,” they CLICK HERE TO READ MORE...
Ocean Marketing’s Shady SEO Practices Exposed
First off, I’d like to thank everyone who brought this situation to my attention. Without your comments and emails I might have never realized that I was one of the bloggers that Ocean Marketing was blatantly plagiarizing from. Just yesterday a reader sent me this link from Reddit about a company called Ocean Marketing, with a note saying they thought one of the company’s blog posts looked suspiciously like a post from this blog. I pulled up the two posts side by side. Search Engine Optimization Journal: Who is Handling Your Social Media Marketing? Ocean Marketing Blog: Who is Handling Your Social Media Marketing? Even with just a quick glance it’s pretty obvious that their post CLICK HERE TO READ MORE...
Blog Posts to Read for December 29, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How To Decide If You Or Your Business Should Use Twitter [Infographic] This post includes an infographic to help you determine how you are going to use Twitter or if you should stay clear. CLICK HERE TO READ MORE How to Attract Readers and Search Engines to Your Blog This post includes tips for improving your blog’s appeal and making the most of your blog. CLICK HERE TO READ MORE Nobody Wants a Website Websites shouldn’t be built for businesses; they should be built for the customer. CLICK CLICK HERE TO READ MORE...
3 Ways to Make Your Blog More SEO Friendly
A business blog can rank in the search engines for branded searches alongside your company website and social profiles, while individual blog posts can rank extremely well for long-tail keywords. All of this helps build your overall online brand. However, in order for your blog to help your SEO, you need to take the time to properly optimize each post, just like you’ve optimized each page of your website. Here are 3 tips to make your blog more SEO friendly: Optimize the entire post. You want your blog posts to rank well for related searches. In order for it to rank well, you have to optimize your individual blog posts just like you would a page of your company’s website. Once you’ve written your post, determine what keyword CLICK HERE TO READ MORE...
What’s New in SEO for December 27, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Rich Snippet Instructional Videos Google has put together a series of tutorial videos to help get you started or fine tune your rich snippets which provide you with the ability to help Google highlight aspects of your page. WHAT'S NEW THIS WEEK WITH YAHOO: Yahoo! Opens Content Analysis Technology to all Developers Yahoo! has opened up its content analysis technology to the world to help developers build their own fantastic experiences for their sites and users. WHAT'S NEW THIS WEEK WITH BING: Out with the Old, In with the New: Bing Takes Stock of 2011 and CLICK HERE TO READ MORE...
Blog Posts to Read for December 22, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How YouTube Became A Community YouTube never really felt like a place for community. It always felt like a way channel to distribute content but the latest updates change everything. CLICK HERE TO READ MORE What to Look for in Freelance Writers This post includes a few tips to consider to find good external content contributors. CLICK HERE TO READ MORE 4 Reasons To Partner With An Agency For SEO This post includes 4 reasons a dedicated firm might be the better bet than hiring CLICK HERE TO READ MORE...
Now is NOT the Time to Ease Off Your SEO!
One of the worst mistakes a site owner can make with their SEO is to assume that once they reach the top of the SERPs then it’s time to call it a day and wind down their SEO campaign. That’s like a NASCAR driver taking their foot of the gas and just cruising in on the last five laps—the competition is going to catch up a lot quicker than you think! If your site is positioned well in the SERP, now is the time to pounce! Never take a shortsighted approach to your SEO and assume it’s done. There is always new opportunities to take advantage of and help grow your online brand. Don’t look at SEO as a line item in the budget. Many companies (or CLICK HERE TO READ MORE...
Content is the Foundation of Good SEO – SEO Video Lesson
Every site owner needs to determine if they are a good writer before starting their SEO. We all have our strengths and weaknesses, but content is too important to just do "ok." Great content is what is going to shape the user-experience of your site and help convert visitors. It is also what the search engines are going to use to rank your site. Watch this week's onsite SEO video lesson here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing onsite SEO video lesson archive . CLICK HERE TO READ MORE...
What’s New in SEO for December 20, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Google+: A few big improvements before the New Year Google announced features that will be rolling out over the next couple of days including more useful and attractive notifications, improvements to Pages, and a more usable photos experience. WHAT'S NEW THIS WEEK WITH YAHOO: Yahoo! Search Trends: Holidays 2011 Yahoo! provides a list of hot holiday searches. WHAT'S NEW THIS WEEK WITH BING: Bing on Xbox Team: Don’t Be Shy About Talking to the TV Bing provides insights on what it was like to work on the Bing on Xbox project. So there you have it, the CLICK HERE TO READ MORE...
HTML5 SEO New Information
If you’ve had your ear to the ground over the last few months, you’ve probably heard
ead about HTML5, the latest HTML language available for website development. As of September 2011, a study found that about 34% of sites had converted to HTML5 . However, even though the number of websites using HTML5 is growing, it is still not fully supported by all Internet browsers and Google is of the mindset that it can’t hurt (but won’t necessarily help) your SEO. So what is a site owner to do?
I came across this great post by Kerry Dean on Search Engine Land a few weeks ago that does a great job of explaining the reality of CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
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nick@brickmarketing.com
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