4 SEO Tips to Get Your Site Ready for 2012
For many companies across all industries, these last few months of the year get very busy very quickly. Strategies are being created, budgets are getting approved, performances are graded and ROI is evaluated. Everyone is getting ready for the big push into the first quarter of next year. Since SEO is so long term, it makes sense to start thinking about your 2012 campaign now and make sure everything is in order for the new year. Make sure that your SEO is ready to go in 2012 with these 4 tips: 1. Revisit your keyword research Very few sites nail keyword research perfectly the first time. Just because a certain keyword gets X amount of search volume each month that doesn’t guarantee you’ll reap the benefits. Contrarily, a CLICK HERE TO READ MORE...
Focusing on Rank Limits Your SEO Potential
It’s no secret that everyone is aiming to rank number one in Google and Bing for their top keywords. The benefits of ranking in the top spot are well documented, but that doesn’t mean that where your site is ranking should be the only thing you focus on achieving with your SEO. Pigeonholing your focus and using rank position as the end-all-be-all measurement of success could spell disaster for your SEO campaign in the long run. Here are 3 reasons why solely focusing on where your site ranks can hurt your SEO: Search results pages are personalized. The search engines are in the business of pleasing their customer, just like every other company. Their product is information. In order to keep their customers CLICK HERE TO READ MORE...
SEO Companies Need 3 Things from Clients
If you’ve decided to outsource your SEO to a consultant or firm, your new SEO company is going to need three things from you in order to create, launch and maintain a successful SEO campaign. Without these three things, your SEO will never get up to full-throttle and won’t reach its full potential by any of the great SEO companies out there: 1. Trust Remember that SEO companies are on your side! They are pulling for your website to succeed as much as you are and are going to do everything in their power to help your site and brand reach their full potential online. However, in order to maximize their efforts you as the SEO client have to be willing to trust your SEO company to CLICK HERE TO READ MORE...
What You Deserve as an SEO Client
Above all, SEO clients deserve to work with an SEO firm that treats them with respect. I believe that having good customer service is fundamental to running a business, and many companies (not just SEO firms) are lacking in that department. No one wants to work with a company that doesn’t value their business, and you shouldn’t accept the actions of an SEO firm that doesn’t value you! Here are some other things you should expect as an SEO client: Deadlines Should Be Met Sometimes the unexpected happens and a report arrives a day late or a phone call has to get pushed back to next week, but things like that shouldn’t happen frequently. Your SEO firm shouldn’t be making excuses as to why they are falling CLICK HERE TO READ MORE...
Make Your Site a Brandable Entity
Your website is your most critical asset to your search marketing—everything revolves around it. The keywords you target should accurately reflect webpage content, link building works to build your site’s trust factor and ultimately drive traffic, social media profiles provide new ways for your brand to interact with your target audience and so forth. Without a great website to hold it all together, the rest of your search marketing efforts will just go to waste. But you’ve got to first make sure your site is worth a strong SEO campaign, and that means keeping in a brandable entity. 1. Don’t launch a site that’s built to rank Keyword heavy sites and microsites are the lazy marketer’s way out. If you build a site to CLICK HERE TO READ MORE...
Don’t Wait Until You Get Burned to See the Value of White Hat SEO!
It’s happened to me dozens of times, and it will probably happen a dozen times more. I’ll be pitching a potential client who I think is a good fit, only to have them go with another SEO company that is offering the same services for the low, low price of $99.99 a month! I understand that companies in any industry will try to underbid each other in order to win a client (especially when the economy is as unstable as it is right now), but if I’ve learned anything in my 12+ years as an SEO consultant, it’s that you get what you pay for. More often than not, if you come across an SEO company promising everything under the sun for an unbelievable price, they CLICK HERE TO READ MORE...
SEO Advice for New Site Owners
I know it sounds strange—an SEO firm telling potential clients to NOT outsource their SEO? What kind of business sense does that make? Shouldn’t I be trying to get as many clients as possible? Here’s the catch, I only want to work with clients that I know I can help! Otherwise, it’s a waste of my time and their money. New site owners (even if they are lucky enough to the have the startup funding) shouldn’t be outsourcing their SEO for at least the first year of their site’s life. Here is my advice for new site owners looking to start their SEO: 1. Learn the basics of SEO for yourself There are hundreds, if not thousands, of free SEO and Internet marketing guides out there for site CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
