One Simple Way To Improve Keyword Density
Keyword density is a double-edge sword. On one hand, it doesn't mean much. There is no perfect keyword density. But that doesn't mean that keyword density isn't important. It is. Some folks strive to get the perfect keyword density as if achieving that one goal would be the panacea of all their online marketing efforts. Other folks just say "write from the heart" and let keyword density take care of itself. I'm somewhere in between. More measured, less precise. There is one thing that everyone can do, however, to improve keyword density no matter what their basic philosophy regarding what it is, how to do it, and the level of importance placed upon it. The one small difference you can make to your keyword density is CLICK HERE TO READ MORE...
How To Choose A WordPress Theme For SEO
When working with WordPress you need to understand that not all themes are created equal. If you want a world-class blog that you can be proud of you have to consider the crawlability and the design of the WordPress theme that you are using. Some of them aren't worth a dime for SEO. For instance, on some themes the title may not be completely visible. That's a problem. Another common problem you can run into is bad CSS. If the code doesn't allow you to change your color themes then don't bother with it. It probably has other issues as well. You can check the code in your WordPress theme but even if it checks out OK you'll still need to give it a test run to CLICK HERE TO READ MORE...
Keyword Rules
Many webmasters are confused about keywords. A common warning to website copywriters has to do with keyword stuffing - don't do it, you'll lose your search engine position, they say. I know. I've said it. For the most part, it's true. Keyword stuffing is a bad thing. But what is it? What Keyword Stuffing Is - And Is Not First, let me say what it is not. Keyword stuffing is not using keywords. It isn't using keywords a lot. Nor is it using keywords more than you should. Keyword stuffing is an obvious attempt to fool the search engines by "stuffing" your content with keywords to such a degree that you render your content meaningless. Pay attention to that because it isn't cryptic. The key phrase here CLICK HERE TO READ MORE...
Don’t Forget Your Alt Tag When Uploading Photos
If you use photos on your web pages at all then you'll have to make them crawlable. The search engines do not crawl photo images. It doesn't matter if they are .jpg, .gif, or .tiff. They won't get crawled. So you'll have to come up with a way to tell the search engines what the photos are about. That's what your alt tag is for. The alt tags acts as a sort of description for the photo. It is a text description that should incorporate your keyword so that the search engine knows what the photo is about but also so that you can get another instance of your keyword on your page. Of course, the above tag is sans the < and the >, but this CLICK HERE TO READ MORE...
How To Anchor The Text On Your Website With Relevant Keywords
SEO Tip: This one works for your website or your blog. Take your important keyword and link it to another page within your website that uses that keyword. It is important for links to point to pages that are relevant. That is, relevance is a two-way street. Example: Page A is about fast cars. The keyword around which the content is written is "dual exhaust." Obviously, the owner of the website has something to say about how dual exhaust systems contribute to making cars go faster. That's the point of the web page. His secondary keyword on this page is "speed" and he also uses "fast cars" a few times because that's the overall theme of his website. Page B of this website is also about CLICK HERE TO READ MORE...
Blog Comments Make For Some Good SEO
On July 10, Rose DesRochers wrote on her personal blog "World Outside my Window" about a new service that offers blog comments for sale. She evidently doesn't like the idea. She quotes a piece from the website's copy and comments: The new service ‘Buy Blog Comments’ offers to leave spam comments at a rate of 100 comments for $19.99, 500 comments for $99.99 and 1000 comments for $199.99. Aside from getting the price wrong - it's $24.99 (although, in fairness to Rose, it is possible that Buyblogcomments has changed its price since Rose's post) - Rose makes an interesting observation. She calls the comment ghostwriting service a peddler of spam, following the footsteps of Darren Rowse at >ProBlogger. Darren goes so far as to challenge bloggers to take CLICK HERE TO READ MORE...
Should My Company Name Appear In My Meta Tags?
A company can make its name a part of the meta tag, but I wouldn't recommend it for most companies. That's because people who don't know about your company aren't going to be looking for you by name. If you are a small business where most people searching for the services you provide will search by some other keyword then I'd say your company name in your meta tags are going to be pretty useless. On the other hand, if you are a popular company that would be searched for a lot by name then I would say most certainly you would want your name in the meta tags. A great example would be the case of one of my favorite candies - M&M's. You'll CLICK HERE TO READ MORE...
Does Keyword Density Help?
The question on keyword density has been asked often enough that it deserves a little attention. However, quite frankly, I think both the term and the concept are over rated. Keyword density is defined as the number of times your keyword appears in your content as opposed to the number of words in the content. In other words, if you have a web page with 1,000 words on it and you use your keyword 200 times on that page then the keyword density will be 20%. Sidebar: If your keyword density is 20% then it's way too high. What you need to understand about keyword density is that there is no optimal density that will ensure your web pages get indexed by the search engines. Search engines look CLICK HERE TO READ MORE...
How To Improve Organic CTR Through Two Important Meta Tags
It's no secret that most clicks for any website come from organic search listings. But Search Engine Land recently showed how most B2B businesses do a poor job of optimizing their websites to encourage the click-through. I found it rather enlightening. So the question is, how do you optimize your website to encourage the click-through? First, you must understand that on-page SEO elements like keywords and anchor text are very important. You must have a highly optimized web page, but no one will see the web page until they click on the listing in the SERP? How do you encourage that click-through? A web page not optimized for the right keywords is not going to rank high enough for it to matter so it's important that you CLICK HERE TO READ MORE...
More Tips On Blog Optimization
Here are more tips to help you optimize your blog: Use h2 tags for subheads Lavish your readers will bold text Throw in a photo with alt text every now and then Don't forget to optimize your title Why Your Blog Needs SubheadsYesterday we talked about keywords and links. Today we'll add a little caveat. There's more to blog optimization than simply optimizing your blog post. You also want to optimize the other elements of your blog. But in terms of optimizing your blog post, using subheads is a great way to add some extra Google juice. There are two ways to optimize those subheads. The first is keywords. Use your keyword in the subhead. Readers notice, and search engines do too. Especially if you employ the second method of optimization. H2 CLICK HERE TO READ MORE...
Blog Optimization: The Whys And Hows Of SEO Blogging
Do you know how to optimize a blog post? No, I mean really optimize a blog post? Before I let the cat out of the bag let me just say why you need to optimize your blog posts. You see, every blog post is counted as a separate page in the search engines. Read that last sentence again. Every blog post is a separate web page. Do you optimize your web pages? Why then would you not optimize your blog posts? Think of this way. You have a website with static web pages. Most of those pages won't ever change. They consist of static content. Your blog, on the other, changes every day. It consists of fresh daily content. The search engines love fresh content. It's their CLICK HERE TO READ MORE...
CSS Is One Of The Best Web Design Tools Available Today
Web design has come a long way since the early days of markup. In those days you just had to learn a few simple html tags to build a web page. But it was very primitive. Now, you have all kinds of other tools available to you: Javascript, php, asp, css, just to name few. How do you know which one is right for you? Should you use anything but html? Well, there are two things to think about in designing web pages: Look and Feel SEO Look and Feel The look and feel is the attractiveness of the site, of course. Is it aesthetic? Are the colors clashing? Do all the elements fit together to make the web page visually appealing? Those are important things to think about, but CLICK HERE TO READ MORE...
How To Find An SEO-Friendly Website Template
If you are planning to build your website with a template you'll have to make sure you get the right kind of template. Some templates may look pretty but are sorry SEO templates and will hurt you in the search engines. One such template is the CGI plug-in type. It's written in PHP, but the title of the document is taken from a CGI plug-in. Beside the security issues associated with this template, all the pages share the same title, description, and keyword meta tags. That's bad for SEO. Ideally, your template should include separate meta tags for every page on the website. If your website has just one title, description, and meta tag then you will not be able to customize each page's content for CLICK HERE TO READ MORE...
Top 11 Reasons To Hire A Professional SEO
10 reasons to hire a professional SEO company: Search Engine Optimization Takes Time, Effort, & Dedication SEO Tools, SEO Strategy, & SEO Experience Goes a Long Way Search Engine Optimization Is Not Easy SEO Services Do Not Have to be Very Expensive Search Engine Optimization Can Take Your Website to New Heights Professional & Experienced SEO Services Can Be the Difference Between You and Your Competitors Search Engine Optimization Gets You the Best Bang for Your Buck SEO Services Can Help Increase Business Sales Drastically Professional Search Engine Optimization Can Increase Your Search Ranking in a Shorter Time Period Treat Your Website Like a Business Search engine optimization does take time and it's not easy. You can't just sit down over a weekend with a case of beer and kick out a 12-point strategy for taking CLICK HERE TO READ MORE...
What Is The Difference Between PageRank and Page Rank?
There is a lot of confusion about PageRank. Some people seem to chase it like it's the banana. Well, there is a huge difference between Google's PageRank and page rank. Here it is in a nutshell: PageRank is Google's patent protected determination as to the value of a web site. It's based on incoming links, other off page factors, and on page factors. All it really means is that your website is worth a certain amount of clout in terms of its content and online reputation. Page rank where your web page falls in the search engine results page for a given keyword query. In other words, if I search for "banana" and your web page shows up at the No. 5 position for that keyword then CLICK HERE TO READ MORE...
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Nick Stamoulis:
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