You Can’t Win the SEO Race if You Don’t Try
For site owners, there is little more frustrating than feeling like you are doing everything with your SEO and search marketing right and finding that the competition is still two steps ahead of you. Even worse is when it looks like the competition is using black hat SEO to dominate the SERPs. You might think to yourself, “What’s the point of my SEO anymore? It’s not working!” Before you throw your hands up in the air and walk away from SEO forever, remember these 3 things: Your competition earned it Your top competitors (providing they used white hate link building techniques) have earned the right to be ranking well in the search engines. They may have been at SEO for a year before they really started seeing CLICK HERE TO READ MORE...
Dear Potential SEO Clients, Please Don’t…
Fair warning, this post may come off as a bit of rant. However, all of these tips stem from real experiences I’ve had with real potential SEO clients (usually with more than one). There are a lot of blog posts out there about how to hire an SEO firm (I freely admit that I have written some tips myself!), but most of them deal with what a potential SEO client should be looking for in an SEO provider. I decided it was time to take a different approach and instead and am focusing on what potential SEO clients should be doing (or not doing) during the hiring process. Here goes nothing! Dear potential SEO clients, please don’t send a 50 CLICK HERE TO READ MORE...
Before You Purchase SEO Software Consider This!
There are plenty of SEO software solutions on the market for site owners to choose from. Marketing and SEO software is great for DIY site owners because it puts them soundly in the driver seat of their site’s SEO. However, before you decide to go the software route, you want to make sure it’s the right choice for you and your site.
Here are 4 things to keep in mind before buying any SEO software or programs:
At what price point…
does it become so expensive to purchase the SEO software that you might as well start shopping around for an SEO consultant or firm to just handle everything. SEO software can help you organize and manage your SEO, but it can’t do it for you. At CLICK HERE TO READ MORE...
4 SEO Tips to Get Your Site Ready for 2012
For many companies across all industries, these last few months of the year get very busy very quickly. Strategies are being created, budgets are getting approved, performances are graded and ROI is evaluated. Everyone is getting ready for the big push into the first quarter of next year. Since SEO is so long term, it makes sense to start thinking about your 2012 campaign now and make sure everything is in order for the new year. Make sure that your SEO is ready to go in 2012 with these 4 tips: 1. Revisit your keyword research Very few sites nail keyword research perfectly the first time. Just because a certain keyword gets X amount of search volume each month that doesn’t guarantee you’ll reap the benefits. Contrarily, a CLICK HERE TO READ MORE...
Focusing on Rank Limits Your SEO Potential
It’s no secret that everyone is aiming to rank number one in Google and Bing for their top keywords. The benefits of ranking in the top spot are well documented, but that doesn’t mean that where your site is ranking should be the only thing you focus on achieving with your SEO. Pigeonholing your focus and using rank position as the end-all-be-all measurement of success could spell disaster for your SEO campaign in the long run. Here are 3 reasons why solely focusing on where your site ranks can hurt your SEO: Search results pages are personalized. The search engines are in the business of pleasing their customer, just like every other company. Their product is information. In order to keep their customers CLICK HERE TO READ MORE...
SEO Companies Need 3 Things from Clients
If you’ve decided to outsource your SEO to a consultant or firm, your new SEO company is going to need three things from you in order to create, launch and maintain a successful SEO campaign. Without these three things, your SEO will never get up to full-throttle and won’t reach its full potential by any of the great SEO companies out there: 1. Trust Remember that SEO companies are on your side! They are pulling for your website to succeed as much as you are and are going to do everything in their power to help your site and brand reach their full potential online. However, in order to maximize their efforts you as the SEO client have to be willing to trust your SEO company to CLICK HERE TO READ MORE...
What You Deserve as an SEO Client
Above all, SEO clients deserve to work with an SEO firm that treats them with respect. I believe that having good customer service is fundamental to running a business, and many companies (not just SEO firms) are lacking in that department. No one wants to work with a company that doesn’t value their business, and you shouldn’t accept the actions of an SEO firm that doesn’t value you! Here are some other things you should expect as an SEO client: Deadlines Should Be Met Sometimes the unexpected happens and a report arrives a day late or a phone call has to get pushed back to next week, but things like that shouldn’t happen frequently. Your SEO firm shouldn’t be making excuses as to why they are falling CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
