Is SEO Enough To Sell Your Services?
If you spend enough time in SEO circles you'll hear people talking about search rankings, PageRank, and search engine algorithms. Is it enough to rank in top 3 at Google or is there more to this SEO game? In a word, ranking well in many niches is a reward for itself, but it won't sell your services. Good copywriting sells services and good copywriting entails more than search engine optimization. It also means using the right emotional trigger words and getting people to take the action you want them to take. SEO is only a part of the equation. When it comes to selling, truly selling, you can't sell yourself short. Sure, you can hire an old SEO hack, but at the end of the day all CLICK HERE TO READ MORE...
Does SEO Work On Weekends?
The great thing about search engine optimization (SEO) is that it doesn't take a break. Even while your sleeping your website is earning you money - if you optimize it correctly. 24/7, 365 days a year, good SEO is still good SEO. Employees take vacations. Brick and mortar stores close their doors and lock them at night, but your website is available and accessible all day and all night every day of the year - even on Christmas. And that's why, if you don't already have a website that is optimized for web traffic, then you need to get one. But don't make the mistake of thinking that just because you have a website that it you will get traffic. You need to drive traffic to your CLICK HERE TO READ MORE...
3 Ways To Improve Your eCommerce Website
If you run an e-commerce website and you're looking for simple ways to improve it for both performance and search engine optimization, here are three ways that you can make your site better for users, the search engines, and for you: Tag all photos with an alt tag - Most e-commerce sites have a "bookshelf" with photos and product descriptions. Product descriptions are nice, but make sure that your photos are optimized with alt tags. It's simple and it will help your optimization efforts in two ways. First, by giving you another keyword in your "under the hood" content. Secondly, you might get found with image search. Create a Google Custom Search Engine - By allowing your users to search your website for things they want and CLICK HERE TO READ MORE...
Why You Need A Description Meta Tag
I've often said the most important meta tag is your Title tag and the least important (of the three major tags) is the keywords tag. But in the middle is the Description tag and it's pretty doggone important for your on site search engine optimization. As you know, the Title tag determines the text in your SERP listing that links back to your web page. It's also the verbiage that visitors on your website will see in the top left corner of their browsers. But what is the Description meta tag and what does it do? In a word, the Description tag becomes the snippet that Google and other search engines use to describe your website in the SERP. If you don't include a Description meta CLICK HERE TO READ MORE...
Do You Need Keywords In Your URL?
One thing I've noticed that webmasters and search engine optimization gurus can argue about for hours is whether or not keywords in the URL are necessary. I certainly don't think they are necessary, but I do think they are important. I've made the observation that websites that use the primary keyword in the URL do much better in Google rankings than websites that don't. But I also recognize that there are a million roads that lead to Rome. One webmaster can use the keyword in the URL approach, write great title tags and perform excellent on-page SEO without doing much link building at all and grab top listings on all three major search engines. Another webmaster can create a branded URL without the primary keyword and CLICK HERE TO READ MORE...
Can You Use SEO Tactics For Affiliate Marketing?
Affiliate marketing is the practice of pre-selling other people's product and taking a commission for your efforts. Affiliate marketers have traditionally used a variety of means to distribute information about the products they are promoting, but they always use an affiliate ID code of some sort to prove that traffic is coming from their efforts. They then are able to get their commissions for their efforts. But what part does search engine optimization play in the affiliate marketer's bag of tricks? First, if you build a website, write a blog, or do any online promotion then you should always be thinking about SEO. You should do the write about of research to uncover the best keywords for what it is you want to sell and promote. CLICK HERE TO READ MORE...
WWW Or Non-WWW?
When you go to register your domain name you'll be asked one very important question. Do you want your domain name to include www or not? For search engine optimization purposes it doesn't really matter which one you choose. There are no special benefits to having it either way. Even for marketing and branding purposes, one is about as good as another. Why then do the registrars ask? Well, it's really academic. When a user types in your domain name into their browser then their web brower returns the information for the specific location requested. If your site sits at www.mysite'sname.com and the user types in the domain name with the www, they wont' find your website. They'll likely just get a 404 error page UNLESS CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
