How Many Links in an Online Press Release? – SEO Video Tip
A good rule of thumb to follow is one link for every 100 words. This lets you get both full http links (like your full web address) into the press release, as well as a few anchor text links that target your top keywords. If you try to stuff too many links into your online press release, it might get flagged as spam by the online PR distribution site and they won't publish it. For more Internet marketing video tips and lessons from Nick Stamoulis, check out the Brick Marketing Internet marketing video lesson archive . CLICK HERE TO READ MORE...
What’s New in SEO for November 22, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Ten recent algorithm changes Google provides a highlight list of many of the improvements it has made over the past couple weeks. WHAT'S NEW THIS WEEK WITH YAHOO: Site Explorer Reminder Yahoo! Site Explorer has merged into Bing Webmaster Tools and Yahoo! Site Explorer services are no longer available starting November 21, 2011. WHAT'S NEW THIS WEEK WITH BING: Introducing Bing Editors’ Picks: A Guide to Great Sites Bing Editors’ Picks were designed to enhance Bing results by bringing editorially selected sites to your search experience. So there you have it, the latest news in search CLICK HERE TO READ MORE...
3 Changes to Help Increase Your Conversion Rate
All the off-site link building in the world doesn’t mean anything if your site doesn’t convert the targeted traffic being delivered to your site. At the end of the day it is your site that is going to convince a visitor to act. If your site isn’t seeing an increase conversion rate like you had hoped, consider making these three changes: Break up blocks of content Ever heard the phrase “too long, didn’t read?” It means that someone found a piece of content (blog, article, webpage, etc) but didn’t bother to actually read the whole thing because it looked like it was too long to bother. Huge blocks of text can be very intimidating to your visitors, and it may turn them off from further exploring CLICK HERE TO READ MORE...
Is Your SEO Ready for Cyber Monday?
I’ve spoken with more than a few e-commerce site owners who freely admit that more than half of their annual PPC budget is going to be spent in the next few weeks, as sites prepare for the onslaught of shoppers that begin with Cyber Monday and carry through to just before Christmas. Just like Black Friday is supposed to put brick and mortar retailers “back in the black” for their year, the Monday after Thanksgiving has become the same source of revenue for etailers. The profits that stand to be gained on Cyber Monday are astronomical, is your site’s SEO prepared to earn your piece of the pie? Here are 3 quick things you can do to get your site ready for Cyber Monday: 1. Schedule out CLICK HERE TO READ MORE...
Blog Posts to Read for November 17, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! When in a Rush, Better to Not Blog than to Blog with Mistakes If you want to build a strong community and following, you have to get it right. You can’t have a post littered with spelling or grammatical errors. CLICK HERE TO READ MORE How to Turn your Web Traffic into Loyal Readers This post includes four ways to transform website traffic into loyal readers. CLICK HERE TO READ MORE New Info on How Social Affects Search This post discusses Google’s encrypted search for users that are CLICK HERE TO READ MORE...
What Does A Declining CTR Mean For Your SEO?
CTR, or click-through-rate, is one of the most studied and reported numbers in the SEO industry. The CTR refers to what percentages of clicks are garnered by a specific ranking position in the SERP. Obviously, the higher the click-through-rate the more valuable that position is. Most studies indicate that the first position gets the lion’s share of clicks, including this recent study released by SlingshotSEO. However, what makes SlingShotSEO’s findings interesting is not the percentage of clicks the first, second and third spots get, but how those percentages have dramatically dropped over the last 5 years. Take a look at this graph: The four different studies conducted since 2006 show a dramatic decline in click-through-rates across the board. So what does this CLICK HERE TO READ MORE...
Recent Panda Update—What Does This Mean for Small Business SEO Efforts?
This is a guest post written by Amanda DiSilvestro of Business.com There has been a lot of buzz about one of the latest Google Panda update, so naturally many bloggers are writing about the importance of content and how to better the content on your website. For those who are unfamiliar, on September 28th, the Panda update (known as Panda 2.5) put a stricter emphasis on unique content and caused many small businesses traffic results to lower. Although some businesses such as FoxNews.com and YouTube benefited from the change, the complaints from small companies have not declined. Content has always been important, and Google has always valued good content and tried to keep the unique content ranking high. This makes sense, and most would agree that CLICK HERE TO READ MORE...
Sample B2B Content Recyling Strategy – SEO Video Lesson
Want to learn how you can create an entire content marketing campaign from a single piece of content? Check out this real world B2B content recycling strategy example. The trick to content recycling is to re-purpose the content so it makes sense for the platform being used. You aren't just submitting the same piece of content again and again, but the messaging has to remain consistent. Watch this week's SEO video lesson here! For more content marketing video tips and lessons from Nick Stamoulis, check out the Brick Marketing content marketing video lesson archive . CLICK HERE TO READ MORE...
What’s New in SEO for November 15, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Google+ Pages: connect with all the things you care about Google+ has rolled out Pages worldwide so that users can build relationships with all of the things that they care about, including local businesses and global brands. WHAT'S NEW THIS WEEK WITH YAHOO: Yahoo! Search Trends: Hunger and Homelessness Awareness Week November 13 is the beginning of Hunger and Homelessness Awareness Week and people are going online to learn about challenges Americans are facing in a post-recession economy and to get information on assistance programs. WHAT'S NEW THIS WEEK WITH BING: Bing Webmaster CLICK HERE TO READ MORE...
3 B2B SEO Assumptions You Should Never Make
You know what they say when you assume something? It makes a [expletive] of U and ME. The old saying holds true in a lot of situations, including B2B SEO. As marketing professionals, it’s never a good idea to assume you understand your target audience perfectly, assume you know everything your competition is doing or assume you aren’t missing the mark in some way.
Here are 3 B2B SEO assumptions that could potentially ruin you SEO campaign:
Last click = conversion source
A huge part of any B2B SEO campaign is proving ROI; determining what tactics worked well and which ones didn’t. Obviously tactics that seemingly lead to more conversions can be considered more valuable, and therefore deserve more time/budget/attention and so forth. But here is where CLICK HERE TO READ MORE...
Blog Posts to Read for November 10, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Twitter quietly launches new Timeline Twitter is rolling out updates to their timeline which includes threaded conversations, inline media and in-line listing of retweets. CLICK HERE TO READ MORE Sharing My Love for Infographics (Video) This post includes a video that talks about the benefits of infographics. CLICK HERE TO READ MORE Two important changes coming to Facebook Comments Facebook has introduced a change to Facebook comments that is designed to lead to more interaction on the Facebook Platform. CLICK HERE TO READ MORE Boo! What Is Your CLICK HERE TO READ MORE...
Run a Link Audit On Your Top Competitors – SEO Video Lesson
Running a link audit on your top competitors can actually be very beneficial for your own SEO. First off, it gives you a good idea of how your own link portfolio measures up to the competition. It can also help you uncover valuable link building opportunities that you might have missed. Watch this week's SEO video lesson here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
5 Key Signs You’re Doing SEO Wrong
While there is no set “right way” to run an SEO campaign, as each site will approach it differently based on their needs and goals, there is a wrong way to manage SEO. Are you guilty of one or more of these 5 things? It may mean that you are mishandling your SEO campaign. 1. All you can focus on is ranking number 1 in Google. There are dozens of reports that will explain what percentage of clicks the first listing in Google gets compared to the second listing, so I’m not going to say it doesn’t matter where your site ranks. Obviously the higher you rank in the SERPs the better. What I am saying is that you shouldn’t only worry about rank position. The search CLICK HERE TO READ MORE...
What’s New in SEO for November 8, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Giving you fresher, more recent search results Google has made an improvement to its ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness. A new way to get information about real-world places When conducting a search for a real world place, you will now see a new panel to the right of the results that provides much more information than before. WHAT'S NEW THIS WEEK WITH BING: Making Search Less Lonely Bing social search team members share their CLICK HERE TO READ MORE...
Drawing a Line in the Blog Commenting Sand
I’m going to throw an idea out there that goes against everything I know as a social SEO professional. It may be a cardinal sin of social media, but what if you just closed the comments section on your business blog entirely? I know I’ve written about getting more value from your blog by using it to connect with your target audience, but what if your blog isn’t connecting with them in the comments section? Now, every blogger loves to feel like their blog is loved. Comments are usually a good sign that you’re producing the “right” content, meaning it is something your audience is interested in. Comments mean you’re content is resonating with your readers and they want to engage in a CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
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